How you can harness internal social networking to achieve your goals

2,343 views

Published on

A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goals

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

How you can harness internal social networking to achieve your goals

  1. 1. We‘re not in Wonderlandanymore, Alice<br />Rick Mans<br />Social Media Lead<br />
  2. 2. How you can harness internal social networking to achieve our goals<br />
  3. 3.
  4. 4. That Gartner prediction is not something to worry about<br />
  5. 5. You should worry about the fact that:<br />
  6. 6. you are leaving money on the table <br />
  7. 7. you are leaving knowledge in heads<br />
  8. 8. you are a network, you work as silos<br />
  9. 9. Every new node to a network adds exponentional value<br />
  10. 10. Ask all people to share their ideas<br />
  11. 11. Out of all ideas, will there be 50 good ones?<br />
  12. 12. 5 brilliant ones?<br />
  13. 13. Whenusing Social Media forideageneration, set boundariesupfront<br />
  14. 14. Manage Expectations<br />
  15. 15. Adopt early successes instantly<br />
  16. 16. Share success throughout each level in the organisation<br />
  17. 17. You (as in: leaders) have to participate<br />
  18. 18. Critical successfactor when not participating as a leader?<br />
  19. 19. Luck<br />
  20. 20. Ifyou want to use social media as something to drive business, thenyou are the oneswhoshouldbeparticipating.<br />Leadingbyexample is key.<br />
  21. 21. Internal Social Media is notplay and fun, <br />it is hard work<br />© 2010 Capgemini – All rights reserved<br />21<br />
  22. 22. It is work<br />
  23. 23. “We have found a strong correlation between use of Yammer and staff retention.”<br />According to Deloitte<br />
  24. 24. You could do something with it<br />
  25. 25. Unlock the minds of our colleagues for<br />
  26. 26. Knowledge sharing<br />From: why should I share this, to: why shouldn’t I share this<br />
  27. 27. Idea generation<br />With all people you can get a lot of good ideas and even a few brilliant ones<br />
  28. 28. Lead generation<br />Share ideas, but also share (LinkedIn) networks<br />
  29. 29. Retention<br />Remember Deloitte?<br />
  30. 30. OK, now what?<br />
  31. 31. Think of what you want to achieve first<br />
  32. 32. Start leading by example<br />
  33. 33. That means that you are part of the conversation<br />
  34. 34. Be clear about the goals and the restrictions<br />
  35. 35. Make sure everybody knows<br />
  36. 36. Top down sending a newsletter is not working<br />
  37. 37. Look for ambassadors who will help you scale<br />
  38. 38. They will lead together with you<br />
  39. 39. Success won’t come overnight<br />
  40. 40. Though with good design upfront you will get good result<br />
  41. 41. Social Networking is work<br />
  42. 42. If don’t start doing it, you will lose.<br />
  43. 43. The good thing is:<br />
  44. 44. Most of your ambassadors are already using social media<br />
  45. 45. You just have to empower them<br />
  46. 46. Your contact:<br />Rick Mans<br />Phone: +31 6 51 21 01 44<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />

×