Social Design Thinking - #getsocial11

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Social Design Thinking - #getsocial11

  1. 1. Social Design Thinking November 2011
  2. 2. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com
  3. 3. We’re not in Wonderland anymore, Alice
  4. 4. Consumers ahead of business
  5. 5. Cost savings
  6. 6. Increase Margins
  7. 7. Increase revenues
  8. 8. Impacting business goals
  9. 9. It is not yet another silo
  10. 10. Supporter Visiting fan Viewer Loyal contributor Integrated user Evangelist Outsider PassionateActivePassive
  11. 11. SMILE Activities Supporting Meshing Interacting Listening • Help customers and let customers help themselves and others • Ensure there is a platform for them where they can find you, the brand, and other customers • Integrate customer feedback and input in your product cycles • Create a place where customers can provide input on your product and where they can see the result. • Start solving real world problems • Create an environment that promotes and enables co creation • Use a platform in which you can interact with your customers • Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts. Evangelizing • Provide customers a home base with tools so they can promote you / your products • Create easy promotion kits that can be reused over and over again.
  12. 12. Overview Social Transformation Strategies
  13. 13. Business Areas impacted by Social Transformation Strategies
  14. 14. Design principles
  15. 15. Candy is Magical
  16. 16. Social Design Thinking
  17. 17. Participation on Scale
  18. 18. Asynchronicity
  19. 19. Relevance
  20. 20. Trust
  21. 21. Sharing
  22. 22. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

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