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Pitch to Win
Anything
This eBook will give you everything you need to use to develop your Frame, create a process for getting the deal,
and using social media, email, and lead generation strategies in direct selling and marketing.
Get
Crankingbuilding your business
What to Expect from this eBook
Your Benefits
1. You are going to be introduced to my S.T.R.O.N.G technique for pitching
and closing deals:
2. You are going to learn how to create your lead generation emails and
social media sites to do what we call Inbound Marketing; and
3. Finally, you are going to be introduced to the tools I use to make all this
happen automatically, in many cases all you have to do is duplicate
what I have already created for you.
Part I
Get Started Using The
Pitch and Close Techniques
S T R O N G
1. Know The Brain
Pitches are sent from the modern—and
smart—part of the brain: the neocortex.
But they are received by a part of the
brain that is 5 million years older (and not
as bright). This is a serious problem.
If you want to pitch anything successfully,
you must bridge the gap between the
way the neocortex and croc brain see the
world.
Croc
brain
2. Learn the Method
SET
THE
FRAME
Every meeting,
pitch and
presentation is a
social encounter
that is governed
by frames. Frames
are a point of
view, a
perspective—a
position. Frames
don’t combine or
mix. They collide.
The strongest
frame always
wins.
TELL
THE
STORY
When people
make decisions,
they often lapse
into an analytical
mindset, which
can be your
greatest obstacle
to closing a deal.
You must grab
your audience’s
attention with a
provocative story
to break that
analytical
mindset.
REVEAL
THE
INTRIGUE
It’s easy for your
audience to get
distracted in the
middle of your
pitch. Get and
keep your
audience’s
attention
throughout by
provocatively
using the forces of
tension, including
risk, danger and
uncertainty—as
well as time
constraint.
OFFER
THE
PRIZE
You must
understand
how to turn the
tables in any
arrangement so
your target is
chasing you to
win your
attention and
respect.
NAIL
THE
HOOK
Most final
decisions are
made on
emotion, not
logic. You must
lay the final
groundwork to
get your
audience fully &
emotionally
engaged in your
idea.
GET
THE
DEAL
The last few
minutes of a
meeting are the
most critical.
Most of us act
“needy” at this
point. You
must master
the art of
Pulling Away.
Croc
BrainS T R O N G
3. Understand the Grand Architecture
PITCH EFFECTIVELY: It’s rare to have a one-and-done
experience. Your pitch WILL get better over time, the
more people you engage.
ERADICATE NEEDINESS: No matter how good you are,
if you have a big deal you’re trying to close, you are
going to act needy if you don’t have more prospects
lined up.
BE IN A PROCESS: When you are executing tactics, you
are constantly changing based on the circumstances.
But when you are running a good process, like the
Grand Architecture, you have a mission. You have
objectives. You have goals. Where the tactics support
the mission and objectives.
4. Overcome
The 6 Pitch Flaws
1
2
3
TOO MUCH TALK
TOO VAGUE/FUZZY
YOU SEEM NEEDY
4
5
6
GOING TOO SLOW
TOO SIMILAR TO OTHERS
DID NOT FRAME CONTEXT
Croc
Brain
Part II
Get Started Building
Your Team
How do I do that?
Personalize It
Make a list of the people you want
to do business with, then pick up
the phone and personalize it
in a direct invitation from you. Don’t
get into the details, tell them you’ll
email them a link right that minute.
Then Personalize This Email
New Message
Recipients: Rick@me.com
Re: Rick, a question for you
Hi [Rick]… I thought I would run this by you. It may not be a fit for you…but as you may know ... I have
been a long time study of personal development and I have been blessed from it. I also have a passion for
helping others. I am privy to some info on a new companythat I plan to promote, because cutting edge
personal development is something everyone needs to be “on their game”. Plus it will help me diversify
my income and create a new revenue stream. Since it’s digital, they are able to deploy in 180 countries
at the sametime. The company is launching this month so it’s free to join now during this pre-launch
phase to keep up with what’s happen from the inside. I can get you on the phone with the founders if
you’d like to learn more, but for now register here [put your special link here] to hold your place.
[Your name here]
PS The founders are Best Sellers and one mentored Tony Robbins in his early years.
PSS I would love to work with you!
If they ask what it’s about, send this.
Response Message
Recipients: Rick@me.com
Re: Rick, a question for you
[Rick]...maybe this will help. As you know personal development is a HUGE industry. Think in terms of the super high end
courses like Tony Robbins, Brian Tracy, and many others. But instead of simply helping people with how to think… create
goals... or a business idea, we will focus on how to get the best result NOW.
A real simple view is this.... millions buy self-help courses and books, right? Here you get that on steroids plus you can
create a substantial recurring income with large bonuses by offering others the courses on how to become the best
version of themselves. My favorite part is this... if they already have a business, product or passion.... we help them
become the rock star they were born to be and master whatever their passion may be! Basically, we are in the
performance business.
Here is a link to see the short video [special link here]. It’s free to register and hold your place in the launch. If you would
like to know, we can get on a call.
Have an awesome rest of the day!
[Your name here]
If he is not interested at this time,
ask if he wishes to be kept in the loop.
Loop
If so, put him into your
social media and
newsletter campaign
and move on to the
next person.
Part II
Crafting Your Own Emails
Emails are still the most effective
social media tool,
so learn some important secrets.
Write Emails so People
Want to Respond
Now we’ll take you through our process to building your brand around this
affiliate marketing program using email and social media effectively to help
you build your team of affiliates throughout the world.
Do you want people to
respond to your email?
The 5 Part Formula
1
2
3
4
5
- Prep Your Email
- Subject Lines
- Opening Line
- Body Copy
- Signature
Prepare Your Email1
Before you start writing
Take up to ten minutes to
prepare
…so you can weave
context (yin) into your email
content (yang) to make it personal.
Here is how you Prepare
Do a quick Google search on
who you’re emailing
Do they blog? Or post?
If so, what are they
passionate about?
a
What are they talking
about right now on
their blogs. Sign up for
to be alerted
when your contacts
make the news.
Here is how you Prepareb
Here is how you Prepare
Check out the company
website and the about
page. Don’t just look at
him, but also who he
works with; You can also
do this on the company
LinkedIn page.
c
Here is how you Prepare
Now that you have all this awesome
information about them, now you need a
compelling reason to reach out.
This is where, what we call, outbound sales
meets up with inbound sales.
How do we do that?
d
Here is how you Prepare
Think about how you are connected,
what mutual connections did you discover in
your search? Use their names in your
introduction to establish credibility.
e
Here is how you Prepare
Was there a
trigger
event that
created a
need for
the subject of
the email?
f
Here is how you Prepare
Once you have established context,
you can leverage this information
to start a personalized
email conversation
g
Subject Lines2
Now we can
use the context
we have garnered
to script our
email.
Subject Linesa
Set a goal for the email and
forget
the “close” for now.
Instead we want to focus on
getting a response
Subject Linesb
New Message
Recipients: Rick@me.com
Subject: Rick, quick question for you
Subjection line variation i
This is a high
performing
subject line
Subject Linesc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Subjection line variation ii
Subject Linesd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Subjection line variation iii
Subject Linese
New Message
Recipients: Rick@me.com
Have you considered [your thought]
Subjection line variation vi
Subject Lines
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Subjection line variation iv
f
Subject Lines
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Subjection line variation v
g
Subject Linesh
Subjection line words to avoid
• Final
• Reminder
• Sale
• Tempting
• Specials
• Complimentary
• Help
• Donation
• Don’t
• Exciting
• Unique
• Discount
• Solution
• Partner
• State of the Art
• As seen on
Has a boat load
more category
specific, just
click their logo.
Opening Lines3
Now let’s begin writing the content
inside
your email.
First, think about how many emails you
reply to that begin with
“Hi, my name is…”
Opening Linesa
Start your email off by saying
something about them,
not you.
Here are some examples.
Opening Linesb
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Opening line variation i
Rick,
I noticed you…
Opening Linesc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Opening line variation ii
Rick,
[Mutual connection] mentioned…
Opening Linesd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Opening line variation iii
Rick,
I saw that we both…
Opening Lines
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Opening line variation iv
Rick,
Congrats on…
e
Opening Linesf
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Opening line variation v
Rick,
I loved your post on…
Body Copy4
The words you write in the body of the
email should then relay your value by
connecting
you to your message recipient.
Avoid generic value prepositions like:
“We help firms like yours max…”
Body Copya
Instead, use your research to
align with your prospect
by focusing on ideas and insights
that will help your prospect
achieve their goals.
Try asking a great question.
Body Copyb
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation i
Rick,
…How, if at all, would you like to
improve your strategy?
Body Copyc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Body script variation ii
Rick,
…Is [benefit to them] a priority for you
right now?
Body Copyd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Body script variation iii
Rick,
…do you have any unanswered
questions about [topic of learning]?
Body Copye
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Body script variation iv
Rick,
…Are you after a lifestyle business or
world domination?
Body Copyf
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation v
Rick,
… Are you alone on this?
Body Copyg
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation vi
Rick,
… Has it always been this way?
Body Copyh
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation vii
Rick,
… would it be nice, or does it have to
happen?
Body Copyi
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation viii
Rick,
… What would you do if you were me?
Body Copyj
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation ix
Rick,
… Was this your idea?
Body Copyk
Ask lots of questions.
Ask good open ended questions;
Ask until you can’t think of any more
questions to ask.
Don’t be the Joker, be the Riddler
So what is the secret?
Signature5
Your email signature should not be a
distraction.
1. Keep it short – aka no need to scroll
2. Use plain, black and white text
3. Leave contact information and a link
to view your online profile of choice
Email Helpers
First is a very
inexpensive CRM
service called
If you know anything
about Salesforce,
Capsule keeps your
costs way down while
you keep track of your
relationships.
For email tracking
analytics, I use
application. It embeds
right into your email
hosting application and
tracks when your
recipients open and
delete your email.
I use three services to help me manage my sales and customer relations.
I decided to join more than
4 million other people using
Atlanta-based MailChimp to
design and send out our
email marketing campaigns.
There are others, but
MailChimp does a great job
at a reasonable price.
Part III
Be a Master of Social Media
Now on to learning how to effectively
use Facebook, Twitter,
LinkedIn, Google+ & YouTube.
A FFILIATE MA R K E TING O N FA CE B O O K
Ge t Cr a nking Ti p Sh eet
Facebook is currently the single largest publisher of all US Display Ads delivering 28% of all those created which is greater
than Yahoo, Bing, Google, and AOL combined. But I don’t advocate buying ads on Facebook, instead use your Fan page.
1. COVER PHOTO AND PROFILE IMAGE
Drive traffic from your fan page to your website from your
cover photo and profile image. Click on your cover photo and
view the description. Add a short overview and add the link
where you want to drive people on your website. Do the same
thingfor your profile image.
2. ABOUT US
Make sure your descriptions are keyword focused but with
natural understandable language. You should reference related
materials you created and activities where you exceled.
3. TAB ICONS
Tab Icons are the little boxes where your Likes are listed. This
will include photos you have posted. You should create some
very specific pics with large text that will attract attention and
encourage people to click. This is just another way of attracting
them to your website.
5. STATUS UPDATE AREA – PART I
Make sure you are posting your status regularly. It is best to be
conveying information your friends will want to read. These
posts should include links back to your best landing pages on
your website.
6. STATUS UPDATE AREA – PART II
4. ASK YOUR CUSTOMERS TO POST
Nothing is better than a testimonial and feedback. Ask your
customers to post about their experiences with you.
8. BE CONSISTENT AND ENCOURAGE ACTION
It is better to post 2 a day than 30 on Friday. Ask your readers
to Like your page and to interact with the posts. The more
interactivity you have more attractive it is to others so they’ll
keep coming back.
However, you should be posting four updates on outside
subjects for every one of your promotional posts. Be human
and personable rather than stilted sales speak.
7. STATUS UPDATE AREA – PART III
Offer incentives, contests and giveaways that should not
require much effort by your readers, while providing real value
to them.
Facebook Page Cover Photo
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160 px
X
160 px
This slide has already been sized to work with Facebook’s dimensions and will be your
canvas for creating your very own custom cover image!
To customize this slide, you can incorporate images by using “insert picture” or “insert shape”
and produce your own graphics. Use different fonts, background colors, and effects to make
your cover photos stand out. DO NOT OVER LOAD THE IMAGE WITH TEXT;
you should not have more than 50% of your image covered by text.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture you can
upload as your Facebook cover photo.
We’ve even blocked off the area that will be covered up
by your main business page photo!
DrJ’s Personal Facebook Page
CYS’s Business Facebook Page
212 likes – 15 talking about this
HO W TO G E T G O O G LE + FO LLO WE R S
Ge t Cr a nking Ti p Sh eet
As the newest marketing weapon in your social media arsenal, Google+ Pages provide businesses with yet another
powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads.
1. OPTIMIZE AND POPULATE FIRST
It's never a good idea to start promoting something before it's
truly "ready," whether it's a new blog, a new campaign, or a
new social presence. Spend some time optimizing your
Google+ page and building it up with content and posts before
you start promotingyour presence.
2. PROMOTE YOUR PRESENCE
Leverage the reach you've already built up on Facebook,
LinkedIn, and Twitter, to encourage fans and followers to check
out your new Google+ Page.
3. ELIGIBLE FOR DIRECT CONNECT
Direct Connect is one of Google+ Pages' unique features. It
allows businesses to become eligible for various search
capabilities, such as being easily findable using the +[Page
Name] search operator in Google.com.Learn more here!
5. USE TOPIC CIRCLES TO TARGET CONTENT
Post a message asking your +Circle if they're interested in a
particular topic, then create a Circle around this topic and add
the users who expressed interest. Start sharing targeted
content aroundthat topicjust to that Circle.
6. POST AND SHARE YOUR AWESOME CONTENT
Share the remarkable content -- blog articles, links to landing
pages for ebooks, webinars, etc. you are already posting
elsewhere. Pay attention to what types of content your
followers are responding to, and adapt your strategy to include
more of that content.Engage your followers in discussions.
7. LEVERAGE NEW FEATURES LIKE HANGOUTS
4. ENCOURAGE FOLLOWERS TO SHARE
This will increase the visibility of your page to new Google+
users who may be interested in your content and therefore
potentialfollowers ofyour page, thus expandingyour reach!
I am testinga new feature called 'Hangouts on Air.' Thinkof it
as live-streamingvideo via Google+ (10 people can participate,
and an unlimitednumber ofpeople can view the video chat).
There are a lot of creativeways to use this feature such as an
exclusivevideo chat with you about an industry topic(first
come, first serve), or perhaps use Hangouts to conduct focus
groups with some of your fans.
2120 pixels wide
1192pixelshigh
Your
Profile
Image
Google+ Page Cover Photo
This slide has been sized to work with Google’s dimensions and will be
your canvas for creating your custom cover image!
To customize this slide, you can incorporate images by using “insert
picture” or “insert shape” and produce your own graphics. Use different
fonts, background colors, and effects to make your cover photos stand
out.
Once you’re finished, right click on the image and Save as Picture.
We’ve blocked off the area that will be
covered up by your profile image!
Google+ Page Cover Photo
HO W TO O P TIMIZ E Y O UR LINK E D IN P R E SE NCE
Ge t Cr a nking Ti p Sh eet
With more than 175 million users, LinkedIn is the most popular social network for professionals. While Facebook, Twitter,
Google+, and Pinterest have been monopolizing the buzz, LinkedIn often gets underutilized or put on the back burner.
1. CLAIM YOUR VANITY URL RIGHT NOW
Make your profile lookmore professional byclaimingyour
LinkedIn vanityURL. Doesn’t this look better…
http://www.linkedin.com/in/drgordonjones;or
http://www.linkedin.com/company/createyourself-com
than a URL with a million confusing numbers?Go here
and click "customize your publicprofile URL"down on the
right-hand side.
2. MAKE SURE YOU POST YOUR LINKEDIN BADGE
Promote your LinkedIn presence on all your profiles with a
badge and help grow your professional network. LinkedIn has a
few different badge designs to select. Configure yours here.
3. CONTACT INFO TAB
Instead of using the default "My Website"-type anchor text links
in your LinkedIn profile, you can change the anchor text to make
those links more appealing to people who view your profile.
Each profile can display up to 3 website links and be customized
by editing your profile. Click edit on your website links and
select "Other" in the drop-down menu to customize the anchor
text to a keyword title.
4. SEARCH ENGINE OPTIMIZATION
You can also optimize your profile to get found by people
searching LinkedIn for key terms. Add keywords you feel
relevant to various sections of your profile such as your
headline or summary.
5. GET ENDORSED
Others can endorse the skills you’ve listed in the Skill &
Expertise section of their profile. These endorsements then
show up on your profile.It’s a great way to initiate a reach out.
6. BE IDENTIFIABLE
When you click on "Who's Viewed My Profile" on your profile
page, you'll be able to view those who have looked at your
profile.Reach out to them and make a connection with them.
7. LEVERAGE LINKEDIN GROUPS
When you're a member of the same group as another user, you
can bypass the need to be a 1st-degree connection in order to
message them. Group members are also able to view the
profiles of other members. Join more groups to enable more
messaging.
LinkedIn Company Page Photo
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220pixelshigh
LinkedIn company pages are pretty straight forward. This slide has been sized to work with
Facebook’s dimensions and will be your canvas for creating your very own custom cover
image!
To customize this slide, you can incorporate images by using “insert picture” or “insert shape”
and produce your own graphics. Use different fonts, background colors, and effects to make
your cover photos stand out.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture
you can upload as your LinkedIn cover photo.
CYS’s LinkedIn Company Page
HO W TO G E T 1, 000+ FO LLO WE R S O N TWITTE R
Ge t Cr a nking Ti p Sh eet
Grow your personal or professional Twitter followers by following this handy-dandy one-pager. Make this your go-to guide
for organically collecting more followers to increase your clout or grow your business.
1. CREATE AND OPTIMIZE YOUR PROFILE
Determine your purpose for being on Twitter, and identify
a target audience; then customize your Twitter profile to
(a) make it look spiffy;
(b) inform potential followers who you are; and
(c) provide a reason why you’re worth a follow.
2. TWEET 24/7
Your greatest leverage for growing your followers is to
tweet around the clock. Tweet content you create, tweet
content created by others, and tweet that content more
than once.
3. CURATE CONTENT LIKE A PRO
When it comes to Twitter, it matters less where the content
you tweet came from and more that it’s valuable to your
existing and future followers. Use Feedly, Goodreads,
Alltop, Twitter (lists), StumbleUpon, LinkedIn Pulse, and
what’s hot on Pinterest and Google+ to discover great
content to tweet.
4. GO BEYOND TEXT: MAKE TWEETS VISUAL
Take the time to create great visuals. It pays off in
engagement, conversion, and click-through rates.
5. FOLLOW AND LIST A LOT OF REAL PEOPLE
Your 2nd greatest lever for growing your followers other
than tweeting 24/7 is to follow and list people (without
violating Twitter’s follower restrictions).
6. ATTEND A HASHTAG-FRIENDLY EVENT
Your next best bet for growing your following is to attend a
conference or join a Twitter chat. As your tweets reach an
attentive audience with greater frequency, you’ll want to
be prepared by others who have done the same already.
7. MAKE YOUR PROFILE EASY TO FOLLOW
At the very least, place a Twitter follow button on your
website homepage, your ‘About Us’ page, and your blog
homepage sidebar.
Twitter Page Photo
520 pixels wide
260pixelshigh
This slide has been sized to work with Twitter’s dimensions and will be
your canvas for creating your custom cover image!
To customize this slide, you can incorporate images by using “insert
picture” or “insert shape” and produce your own graphics. Use different
fonts, background colors, and effects to make your cover photos stand
out.
Once you’re finished, right click on the image and Save as Picture.
We’ve blocked off
the area that will
be covered up by
your profile image!
80 px
X
80 px
Createyourself
@GetCranking
Get Cranking on your ideas through Createyourself.com for
coaching on Customer Discovery, Lean Startup
and Wealth Building!
Everywhere · Createyourself.com
CYS’ Twitter Page
SE V E N WAY S TO USE FO R Y O UR B USINE SS
Ge t Cr a nking Ti p Sh eet
Grow your personal or professional Pinterest followers by following this handy-dandy one-pager. Make this your go-to
guide for organically collecting more followers to increase your clout or grow your business.
1. BE STRATEGIC FIRST AND FOREMOST
Pinning on Pinterest must be strategic to business goals.
What are your objectives? Are you trying to drive traffic to
your website, boost your brand awareness, increase
sales, expand customer engagement? The images you
choose and the offerings made should reflect objectives.
2. ESTABLISH YOUR EXPERTISE
As we have spoken about previously, to boost your
Google ranking, focus on content that promotes your
expertise, then use the keywords and images that capture
search engine attention.
3. BE PIN FRIENDLY AND CROSS PROMOTE
Put the Pin It button on your website and blog, feature
images that others will want to pin. Make sure you have a
“Follow me on Pinterest” on your website, and connect
Pinterest with all your other social media platforms so you
can easily post and tweet your pins.
4. PERCENTAGE MIX IS IMPORTANT
Your boards should be inviting with 40% of your pins
motivation & inspiring, 40% educational, and 20% brand.
5. PROMOTE OTHERS
You can effectively build your brand through Pinterest by
engaging the community, repinning, commenting, liking
and tagging other pinner’s you are following.
6. ATTENTION TO DETAIL & PIN PLACEMENT
Place the most important pins hear the middle of the top
or 2nd row as they will receive the highest percentage of
viewers.
7. MAKE YOUR PROFILE EASY TO FOLLOW
Make sure you have verified your Website in your profile
setting so you can get access to your analytics from
Pinterest. As with all SEO, we want to see which images
are drawing the most attention.
Pinterest Page Photo
Pinterest is a social network that allows users to
visually share, curate, and discover new interests by
posting, also known as ‘pinning,’ images or videos to
their own or others’ pinboards (i.e. a collection of
‘pins,’ usually with a common theme).
Users can either upload images from their computer
or pin things they find on the web using the Pinterest
book marklet, Pin It button, or just a URL .
The cool thing about Pinterest is that it is all photos,
images, and infographics with little text and a basic
hyperlink back to your site. So, you should focus on
attractive images.
For your profile image all you need is an image at
least 500 by 500 pixels.
CYS’s Pinterest Page
SIX WAY S TO USE FO R Y O UR B USINE SS
Ge t Cr a nking Ti p Sh eet
Most social media strategies involve regular updates, You Tube doesn’t. A great video, optimized for sharing, can catapult
you into the trends. Discoveredhow to access the full viral potentialof YouTube.
1. TELL STORIES
Most of us don’t know how to create an HD video, but
you can easily tell your story through pictures and sound
on PowerPoint and convert that to a video for posting on
YouTube. Storytelling is the hottest trend in messaging.
Create a video series featuring pics of your customers so
they can shareand marketthe video to their networks.
2. AS SAID ABOVE – HIGHLIGHT YOUR FANS
But in this case, ask customers to post short YouTube
videos about their experiences with you — both positive
and negative. Referrals are the greatest marketing out
there. Thesevideos tell your story in a genuineway.
3. SINGLE OUT CUSTOMER QUESTIONS
Old Spice did it best a few years ago by making a handful
of videos at a time that directly responded to customer
questions. There's nothing more genuine and honest than
a personalized video to satisfy a customer's needs. Being
humorousand tagging influencers willbe attractive.
4. OK – DO BE PROLIFIC
I said above that you didn’t have to, but by being prolific
in creating videos you will see more traffic to your
website. YouTube selfie videos are simple to make and
publish, upload at least one video each week. You will see
a great ROI. But again, don’t let it compromise the time
you spend on the other higher ROI social media.
5. BE CLEVER
YouTube is quickly becoming a saturated market for online
marketing, so you've got to stand out. Inject humor, use
creative graphics and do anything you can to get your
video to stand out from the rest – don’t be BLAND!
6. FILL OUT DESCRIPTIONS THOROUGHLY
YouTube is owned by Google, so each video you publish
on YouTube has the potential for high search visibility.
Make sure to fill out every available empty box when you
publish your video.
YouTube Channel Art
2560 pixels wide
1440pixelshigh
YouTube auto adjusts its header image from the larger viewer
version. The gray area has been sized to work with YouTube’s
dimensions and will be your canvas for creating your cover image!
Once it’s accepted by you, the header will be posted narrower.
You will not see your profile picture in the edit mode, but once it
loads to the header it will be in the upper right corner. You will see
on mine that I should adjust the CYS logo a bit to the right to keep
from being covered partially by my profile picture.
Just as before “insert picture” or “insert shape” and produce your
own graphics.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture you can upload to YouTube.
CYS’s YouTube Header
This is the original 2560 pixels by 1440 pixels image I uploaded to YouTube.
CYS’s YouTube Header
This is what YouTube did with mine to finish it for loading into my YouTube Channel header.
CYS’s Social Media Scheduler
Shareaholic makes it 1-click simple
to share Createyourself.com
articles, comments, purchases or
other activities from our website to
Facebook, Twitter, Pinterest,
LinkedIn, and more.
You can see how the Shareaholic
looks on all my Createyourself.com
articles.
Now that you know how to make your social media accounts
look attractive, you need to develop a process that allows you to
be disciplined in your postings.
Click on the Excel image to the right and you’ll be able to
download our Social Media scheduler that will help you build
your content plan and schedule when they should go out.
CYS’s Social Media Deplorer
I use Buffer as my consolidated social media posting manager “Deplorer.” Buffer
makes it easy to share your pictures, videos and links with your friends and followers
across virtually all your social networks. Buffer lets you quickly share content to
Facebook, Twitter, LinkedIn and others from your computer or mobile phone.
When I am going to post an article, I first
click on Pinterest so that I can Pin the
image from the article to my Board. Buffer
doesn’t do Pinterest, but the Shareaholic
app does. When you click the green share
button a grand list of other social media
apps pops up which is where I connect to
Buffer. This is why I don’t have to go to the
individual sites and I can schedule the post
to push to those sites whenever I want them
to go out. I have all of my postings
preplanned and scheduled deploying over
the next 365 days. If something needs to go
out immediately, I just Share Now.
We look forward to working with you.
Feel free to reach out to me anytime, any venue!
Dr. Gordon Jones
DHA, MHSA, PAHM, PPM
DrJ@Createyourself.com
706-383-3776
@GetCranking
JUST DON’T BE ASTONISHED WHEN YOUR
SUCCESS BECOMES A REALITY
This is has been a...
production
©2015

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Createyourself Pitch to Win Anything

  • 1. Pitch to Win Anything This eBook will give you everything you need to use to develop your Frame, create a process for getting the deal, and using social media, email, and lead generation strategies in direct selling and marketing.
  • 3. What to Expect from this eBook Your Benefits 1. You are going to be introduced to my S.T.R.O.N.G technique for pitching and closing deals: 2. You are going to learn how to create your lead generation emails and social media sites to do what we call Inbound Marketing; and 3. Finally, you are going to be introduced to the tools I use to make all this happen automatically, in many cases all you have to do is duplicate what I have already created for you.
  • 4. Part I Get Started Using The Pitch and Close Techniques S T R O N G
  • 5. 1. Know The Brain Pitches are sent from the modern—and smart—part of the brain: the neocortex. But they are received by a part of the brain that is 5 million years older (and not as bright). This is a serious problem. If you want to pitch anything successfully, you must bridge the gap between the way the neocortex and croc brain see the world. Croc brain
  • 6. 2. Learn the Method SET THE FRAME Every meeting, pitch and presentation is a social encounter that is governed by frames. Frames are a point of view, a perspective—a position. Frames don’t combine or mix. They collide. The strongest frame always wins. TELL THE STORY When people make decisions, they often lapse into an analytical mindset, which can be your greatest obstacle to closing a deal. You must grab your audience’s attention with a provocative story to break that analytical mindset. REVEAL THE INTRIGUE It’s easy for your audience to get distracted in the middle of your pitch. Get and keep your audience’s attention throughout by provocatively using the forces of tension, including risk, danger and uncertainty—as well as time constraint. OFFER THE PRIZE You must understand how to turn the tables in any arrangement so your target is chasing you to win your attention and respect. NAIL THE HOOK Most final decisions are made on emotion, not logic. You must lay the final groundwork to get your audience fully & emotionally engaged in your idea. GET THE DEAL The last few minutes of a meeting are the most critical. Most of us act “needy” at this point. You must master the art of Pulling Away. Croc BrainS T R O N G
  • 7. 3. Understand the Grand Architecture PITCH EFFECTIVELY: It’s rare to have a one-and-done experience. Your pitch WILL get better over time, the more people you engage. ERADICATE NEEDINESS: No matter how good you are, if you have a big deal you’re trying to close, you are going to act needy if you don’t have more prospects lined up. BE IN A PROCESS: When you are executing tactics, you are constantly changing based on the circumstances. But when you are running a good process, like the Grand Architecture, you have a mission. You have objectives. You have goals. Where the tactics support the mission and objectives. 4. Overcome The 6 Pitch Flaws 1 2 3 TOO MUCH TALK TOO VAGUE/FUZZY YOU SEEM NEEDY 4 5 6 GOING TOO SLOW TOO SIMILAR TO OTHERS DID NOT FRAME CONTEXT Croc Brain
  • 8. Part II Get Started Building Your Team
  • 9. How do I do that? Personalize It Make a list of the people you want to do business with, then pick up the phone and personalize it in a direct invitation from you. Don’t get into the details, tell them you’ll email them a link right that minute.
  • 10. Then Personalize This Email New Message Recipients: Rick@me.com Re: Rick, a question for you Hi [Rick]… I thought I would run this by you. It may not be a fit for you…but as you may know ... I have been a long time study of personal development and I have been blessed from it. I also have a passion for helping others. I am privy to some info on a new companythat I plan to promote, because cutting edge personal development is something everyone needs to be “on their game”. Plus it will help me diversify my income and create a new revenue stream. Since it’s digital, they are able to deploy in 180 countries at the sametime. The company is launching this month so it’s free to join now during this pre-launch phase to keep up with what’s happen from the inside. I can get you on the phone with the founders if you’d like to learn more, but for now register here [put your special link here] to hold your place. [Your name here] PS The founders are Best Sellers and one mentored Tony Robbins in his early years. PSS I would love to work with you!
  • 11. If they ask what it’s about, send this. Response Message Recipients: Rick@me.com Re: Rick, a question for you [Rick]...maybe this will help. As you know personal development is a HUGE industry. Think in terms of the super high end courses like Tony Robbins, Brian Tracy, and many others. But instead of simply helping people with how to think… create goals... or a business idea, we will focus on how to get the best result NOW. A real simple view is this.... millions buy self-help courses and books, right? Here you get that on steroids plus you can create a substantial recurring income with large bonuses by offering others the courses on how to become the best version of themselves. My favorite part is this... if they already have a business, product or passion.... we help them become the rock star they were born to be and master whatever their passion may be! Basically, we are in the performance business. Here is a link to see the short video [special link here]. It’s free to register and hold your place in the launch. If you would like to know, we can get on a call. Have an awesome rest of the day! [Your name here]
  • 12. If he is not interested at this time, ask if he wishes to be kept in the loop. Loop If so, put him into your social media and newsletter campaign and move on to the next person.
  • 13. Part II Crafting Your Own Emails Emails are still the most effective social media tool, so learn some important secrets.
  • 14. Write Emails so People Want to Respond Now we’ll take you through our process to building your brand around this affiliate marketing program using email and social media effectively to help you build your team of affiliates throughout the world.
  • 15. Do you want people to respond to your email? The 5 Part Formula 1 2 3 4 5 - Prep Your Email - Subject Lines - Opening Line - Body Copy - Signature
  • 16. Prepare Your Email1 Before you start writing Take up to ten minutes to prepare …so you can weave context (yin) into your email content (yang) to make it personal.
  • 17. Here is how you Prepare Do a quick Google search on who you’re emailing Do they blog? Or post? If so, what are they passionate about? a
  • 18. What are they talking about right now on their blogs. Sign up for to be alerted when your contacts make the news. Here is how you Prepareb
  • 19. Here is how you Prepare Check out the company website and the about page. Don’t just look at him, but also who he works with; You can also do this on the company LinkedIn page. c
  • 20. Here is how you Prepare Now that you have all this awesome information about them, now you need a compelling reason to reach out. This is where, what we call, outbound sales meets up with inbound sales. How do we do that? d
  • 21. Here is how you Prepare Think about how you are connected, what mutual connections did you discover in your search? Use their names in your introduction to establish credibility. e
  • 22. Here is how you Prepare Was there a trigger event that created a need for the subject of the email? f
  • 23. Here is how you Prepare Once you have established context, you can leverage this information to start a personalized email conversation g
  • 24. Subject Lines2 Now we can use the context we have garnered to script our email.
  • 25. Subject Linesa Set a goal for the email and forget the “close” for now. Instead we want to focus on getting a response
  • 26. Subject Linesb New Message Recipients: Rick@me.com Subject: Rick, quick question for you Subjection line variation i This is a high performing subject line
  • 27. Subject Linesc New Message Recipients: Rick@me.com [Mutual connection] recommended I get in touch Subjection line variation ii
  • 28. Subject Linesd New Message Recipients: Rick@me.com Some ideas for [the thing that is important to them] Subjection line variation iii
  • 29. Subject Linese New Message Recipients: Rick@me.com Have you considered [your thought] Subjection line variation vi
  • 30. Subject Lines New Message Recipients: Rick@me.com Question about [trigger or goal they have] Subjection line variation iv f
  • 31. Subject Lines New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Subjection line variation v g
  • 32. Subject Linesh Subjection line words to avoid • Final • Reminder • Sale • Tempting • Specials • Complimentary • Help • Donation • Don’t • Exciting • Unique • Discount • Solution • Partner • State of the Art • As seen on Has a boat load more category specific, just click their logo.
  • 33. Opening Lines3 Now let’s begin writing the content inside your email. First, think about how many emails you reply to that begin with “Hi, my name is…”
  • 34. Opening Linesa Start your email off by saying something about them, not you. Here are some examples.
  • 35. Opening Linesb New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Opening line variation i Rick, I noticed you…
  • 36. Opening Linesc New Message Recipients: Rick@me.com [Mutual connection] recommended I get in touch Opening line variation ii Rick, [Mutual connection] mentioned…
  • 37. Opening Linesd New Message Recipients: Rick@me.com Some ideas for [the thing that is important to them] Opening line variation iii Rick, I saw that we both…
  • 38. Opening Lines New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Opening line variation iv Rick, Congrats on… e
  • 39. Opening Linesf New Message Recipients: Rick@me.com Question about [trigger or goal they have] Opening line variation v Rick, I loved your post on…
  • 40. Body Copy4 The words you write in the body of the email should then relay your value by connecting you to your message recipient. Avoid generic value prepositions like: “We help firms like yours max…”
  • 41. Body Copya Instead, use your research to align with your prospect by focusing on ideas and insights that will help your prospect achieve their goals. Try asking a great question.
  • 42. Body Copyb New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation i Rick, …How, if at all, would you like to improve your strategy?
  • 43. Body Copyc New Message Recipients: Rick@me.com [Mutual connection] recommended I get in touch Body script variation ii Rick, …Is [benefit to them] a priority for you right now?
  • 44. Body Copyd New Message Recipients: Rick@me.com Some ideas for [the thing that is important to them] Body script variation iii Rick, …do you have any unanswered questions about [topic of learning]?
  • 45. Body Copye New Message Recipients: Rick@me.com Question about [trigger or goal they have] Body script variation iv Rick, …Are you after a lifestyle business or world domination?
  • 46. Body Copyf New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation v Rick, … Are you alone on this?
  • 47. Body Copyg New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation vi Rick, … Has it always been this way?
  • 48. Body Copyh New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation vii Rick, … would it be nice, or does it have to happen?
  • 49. Body Copyi New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation viii Rick, … What would you do if you were me?
  • 50. Body Copyj New Message Recipients: Rick@me.com Thoughts about [the title of their blog post] Body script variation ix Rick, … Was this your idea?
  • 51. Body Copyk Ask lots of questions. Ask good open ended questions; Ask until you can’t think of any more questions to ask. Don’t be the Joker, be the Riddler So what is the secret?
  • 52. Signature5 Your email signature should not be a distraction. 1. Keep it short – aka no need to scroll 2. Use plain, black and white text 3. Leave contact information and a link to view your online profile of choice
  • 53. Email Helpers First is a very inexpensive CRM service called If you know anything about Salesforce, Capsule keeps your costs way down while you keep track of your relationships. For email tracking analytics, I use application. It embeds right into your email hosting application and tracks when your recipients open and delete your email. I use three services to help me manage my sales and customer relations. I decided to join more than 4 million other people using Atlanta-based MailChimp to design and send out our email marketing campaigns. There are others, but MailChimp does a great job at a reasonable price.
  • 54. Part III Be a Master of Social Media Now on to learning how to effectively use Facebook, Twitter, LinkedIn, Google+ & YouTube.
  • 55. A FFILIATE MA R K E TING O N FA CE B O O K Ge t Cr a nking Ti p Sh eet Facebook is currently the single largest publisher of all US Display Ads delivering 28% of all those created which is greater than Yahoo, Bing, Google, and AOL combined. But I don’t advocate buying ads on Facebook, instead use your Fan page. 1. COVER PHOTO AND PROFILE IMAGE Drive traffic from your fan page to your website from your cover photo and profile image. Click on your cover photo and view the description. Add a short overview and add the link where you want to drive people on your website. Do the same thingfor your profile image. 2. ABOUT US Make sure your descriptions are keyword focused but with natural understandable language. You should reference related materials you created and activities where you exceled. 3. TAB ICONS Tab Icons are the little boxes where your Likes are listed. This will include photos you have posted. You should create some very specific pics with large text that will attract attention and encourage people to click. This is just another way of attracting them to your website. 5. STATUS UPDATE AREA – PART I Make sure you are posting your status regularly. It is best to be conveying information your friends will want to read. These posts should include links back to your best landing pages on your website. 6. STATUS UPDATE AREA – PART II 4. ASK YOUR CUSTOMERS TO POST Nothing is better than a testimonial and feedback. Ask your customers to post about their experiences with you. 8. BE CONSISTENT AND ENCOURAGE ACTION It is better to post 2 a day than 30 on Friday. Ask your readers to Like your page and to interact with the posts. The more interactivity you have more attractive it is to others so they’ll keep coming back. However, you should be posting four updates on outside subjects for every one of your promotional posts. Be human and personable rather than stilted sales speak. 7. STATUS UPDATE AREA – PART III Offer incentives, contests and giveaways that should not require much effort by your readers, while providing real value to them.
  • 56. Facebook Page Cover Photo 851 pixels wide 315pixelshigh 160 px X 160 px This slide has already been sized to work with Facebook’s dimensions and will be your canvas for creating your very own custom cover image! To customize this slide, you can incorporate images by using “insert picture” or “insert shape” and produce your own graphics. Use different fonts, background colors, and effects to make your cover photos stand out. DO NOT OVER LOAD THE IMAGE WITH TEXT; you should not have more than 50% of your image covered by text. Once you’re finished, right click on the image and Save as Picture. This will automatically save your image as a picture you can upload as your Facebook cover photo. We’ve even blocked off the area that will be covered up by your main business page photo!
  • 58. CYS’s Business Facebook Page 212 likes – 15 talking about this
  • 59. HO W TO G E T G O O G LE + FO LLO WE R S Ge t Cr a nking Ti p Sh eet As the newest marketing weapon in your social media arsenal, Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. 1. OPTIMIZE AND POPULATE FIRST It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Spend some time optimizing your Google+ page and building it up with content and posts before you start promotingyour presence. 2. PROMOTE YOUR PRESENCE Leverage the reach you've already built up on Facebook, LinkedIn, and Twitter, to encourage fans and followers to check out your new Google+ Page. 3. ELIGIBLE FOR DIRECT CONNECT Direct Connect is one of Google+ Pages' unique features. It allows businesses to become eligible for various search capabilities, such as being easily findable using the +[Page Name] search operator in Google.com.Learn more here! 5. USE TOPIC CIRCLES TO TARGET CONTENT Post a message asking your +Circle if they're interested in a particular topic, then create a Circle around this topic and add the users who expressed interest. Start sharing targeted content aroundthat topicjust to that Circle. 6. POST AND SHARE YOUR AWESOME CONTENT Share the remarkable content -- blog articles, links to landing pages for ebooks, webinars, etc. you are already posting elsewhere. Pay attention to what types of content your followers are responding to, and adapt your strategy to include more of that content.Engage your followers in discussions. 7. LEVERAGE NEW FEATURES LIKE HANGOUTS 4. ENCOURAGE FOLLOWERS TO SHARE This will increase the visibility of your page to new Google+ users who may be interested in your content and therefore potentialfollowers ofyour page, thus expandingyour reach! I am testinga new feature called 'Hangouts on Air.' Thinkof it as live-streamingvideo via Google+ (10 people can participate, and an unlimitednumber ofpeople can view the video chat). There are a lot of creativeways to use this feature such as an exclusivevideo chat with you about an industry topic(first come, first serve), or perhaps use Hangouts to conduct focus groups with some of your fans.
  • 60. 2120 pixels wide 1192pixelshigh Your Profile Image Google+ Page Cover Photo This slide has been sized to work with Google’s dimensions and will be your canvas for creating your custom cover image! To customize this slide, you can incorporate images by using “insert picture” or “insert shape” and produce your own graphics. Use different fonts, background colors, and effects to make your cover photos stand out. Once you’re finished, right click on the image and Save as Picture. We’ve blocked off the area that will be covered up by your profile image!
  • 62. HO W TO O P TIMIZ E Y O UR LINK E D IN P R E SE NCE Ge t Cr a nking Ti p Sh eet With more than 175 million users, LinkedIn is the most popular social network for professionals. While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz, LinkedIn often gets underutilized or put on the back burner. 1. CLAIM YOUR VANITY URL RIGHT NOW Make your profile lookmore professional byclaimingyour LinkedIn vanityURL. Doesn’t this look better… http://www.linkedin.com/in/drgordonjones;or http://www.linkedin.com/company/createyourself-com than a URL with a million confusing numbers?Go here and click "customize your publicprofile URL"down on the right-hand side. 2. MAKE SURE YOU POST YOUR LINKEDIN BADGE Promote your LinkedIn presence on all your profiles with a badge and help grow your professional network. LinkedIn has a few different badge designs to select. Configure yours here. 3. CONTACT INFO TAB Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. Each profile can display up to 3 website links and be customized by editing your profile. Click edit on your website links and select "Other" in the drop-down menu to customize the anchor text to a keyword title. 4. SEARCH ENGINE OPTIMIZATION You can also optimize your profile to get found by people searching LinkedIn for key terms. Add keywords you feel relevant to various sections of your profile such as your headline or summary. 5. GET ENDORSED Others can endorse the skills you’ve listed in the Skill & Expertise section of their profile. These endorsements then show up on your profile.It’s a great way to initiate a reach out. 6. BE IDENTIFIABLE When you click on "Who's Viewed My Profile" on your profile page, you'll be able to view those who have looked at your profile.Reach out to them and make a connection with them. 7. LEVERAGE LINKEDIN GROUPS When you're a member of the same group as another user, you can bypass the need to be a 1st-degree connection in order to message them. Group members are also able to view the profiles of other members. Join more groups to enable more messaging.
  • 63. LinkedIn Company Page Photo 646 pixels wide 220pixelshigh LinkedIn company pages are pretty straight forward. This slide has been sized to work with Facebook’s dimensions and will be your canvas for creating your very own custom cover image! To customize this slide, you can incorporate images by using “insert picture” or “insert shape” and produce your own graphics. Use different fonts, background colors, and effects to make your cover photos stand out. Once you’re finished, right click on the image and Save as Picture. This will automatically save your image as a picture you can upload as your LinkedIn cover photo.
  • 65. HO W TO G E T 1, 000+ FO LLO WE R S O N TWITTE R Ge t Cr a nking Ti p Sh eet Grow your personal or professional Twitter followers by following this handy-dandy one-pager. Make this your go-to guide for organically collecting more followers to increase your clout or grow your business. 1. CREATE AND OPTIMIZE YOUR PROFILE Determine your purpose for being on Twitter, and identify a target audience; then customize your Twitter profile to (a) make it look spiffy; (b) inform potential followers who you are; and (c) provide a reason why you’re worth a follow. 2. TWEET 24/7 Your greatest leverage for growing your followers is to tweet around the clock. Tweet content you create, tweet content created by others, and tweet that content more than once. 3. CURATE CONTENT LIKE A PRO When it comes to Twitter, it matters less where the content you tweet came from and more that it’s valuable to your existing and future followers. Use Feedly, Goodreads, Alltop, Twitter (lists), StumbleUpon, LinkedIn Pulse, and what’s hot on Pinterest and Google+ to discover great content to tweet. 4. GO BEYOND TEXT: MAKE TWEETS VISUAL Take the time to create great visuals. It pays off in engagement, conversion, and click-through rates. 5. FOLLOW AND LIST A LOT OF REAL PEOPLE Your 2nd greatest lever for growing your followers other than tweeting 24/7 is to follow and list people (without violating Twitter’s follower restrictions). 6. ATTEND A HASHTAG-FRIENDLY EVENT Your next best bet for growing your following is to attend a conference or join a Twitter chat. As your tweets reach an attentive audience with greater frequency, you’ll want to be prepared by others who have done the same already. 7. MAKE YOUR PROFILE EASY TO FOLLOW At the very least, place a Twitter follow button on your website homepage, your ‘About Us’ page, and your blog homepage sidebar.
  • 66. Twitter Page Photo 520 pixels wide 260pixelshigh This slide has been sized to work with Twitter’s dimensions and will be your canvas for creating your custom cover image! To customize this slide, you can incorporate images by using “insert picture” or “insert shape” and produce your own graphics. Use different fonts, background colors, and effects to make your cover photos stand out. Once you’re finished, right click on the image and Save as Picture. We’ve blocked off the area that will be covered up by your profile image! 80 px X 80 px
  • 67. Createyourself @GetCranking Get Cranking on your ideas through Createyourself.com for coaching on Customer Discovery, Lean Startup and Wealth Building! Everywhere · Createyourself.com CYS’ Twitter Page
  • 68. SE V E N WAY S TO USE FO R Y O UR B USINE SS Ge t Cr a nking Ti p Sh eet Grow your personal or professional Pinterest followers by following this handy-dandy one-pager. Make this your go-to guide for organically collecting more followers to increase your clout or grow your business. 1. BE STRATEGIC FIRST AND FOREMOST Pinning on Pinterest must be strategic to business goals. What are your objectives? Are you trying to drive traffic to your website, boost your brand awareness, increase sales, expand customer engagement? The images you choose and the offerings made should reflect objectives. 2. ESTABLISH YOUR EXPERTISE As we have spoken about previously, to boost your Google ranking, focus on content that promotes your expertise, then use the keywords and images that capture search engine attention. 3. BE PIN FRIENDLY AND CROSS PROMOTE Put the Pin It button on your website and blog, feature images that others will want to pin. Make sure you have a “Follow me on Pinterest” on your website, and connect Pinterest with all your other social media platforms so you can easily post and tweet your pins. 4. PERCENTAGE MIX IS IMPORTANT Your boards should be inviting with 40% of your pins motivation & inspiring, 40% educational, and 20% brand. 5. PROMOTE OTHERS You can effectively build your brand through Pinterest by engaging the community, repinning, commenting, liking and tagging other pinner’s you are following. 6. ATTENTION TO DETAIL & PIN PLACEMENT Place the most important pins hear the middle of the top or 2nd row as they will receive the highest percentage of viewers. 7. MAKE YOUR PROFILE EASY TO FOLLOW Make sure you have verified your Website in your profile setting so you can get access to your analytics from Pinterest. As with all SEO, we want to see which images are drawing the most attention.
  • 69. Pinterest Page Photo Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest book marklet, Pin It button, or just a URL . The cool thing about Pinterest is that it is all photos, images, and infographics with little text and a basic hyperlink back to your site. So, you should focus on attractive images. For your profile image all you need is an image at least 500 by 500 pixels.
  • 71. SIX WAY S TO USE FO R Y O UR B USINE SS Ge t Cr a nking Ti p Sh eet Most social media strategies involve regular updates, You Tube doesn’t. A great video, optimized for sharing, can catapult you into the trends. Discoveredhow to access the full viral potentialof YouTube. 1. TELL STORIES Most of us don’t know how to create an HD video, but you can easily tell your story through pictures and sound on PowerPoint and convert that to a video for posting on YouTube. Storytelling is the hottest trend in messaging. Create a video series featuring pics of your customers so they can shareand marketthe video to their networks. 2. AS SAID ABOVE – HIGHLIGHT YOUR FANS But in this case, ask customers to post short YouTube videos about their experiences with you — both positive and negative. Referrals are the greatest marketing out there. Thesevideos tell your story in a genuineway. 3. SINGLE OUT CUSTOMER QUESTIONS Old Spice did it best a few years ago by making a handful of videos at a time that directly responded to customer questions. There's nothing more genuine and honest than a personalized video to satisfy a customer's needs. Being humorousand tagging influencers willbe attractive. 4. OK – DO BE PROLIFIC I said above that you didn’t have to, but by being prolific in creating videos you will see more traffic to your website. YouTube selfie videos are simple to make and publish, upload at least one video each week. You will see a great ROI. But again, don’t let it compromise the time you spend on the other higher ROI social media. 5. BE CLEVER YouTube is quickly becoming a saturated market for online marketing, so you've got to stand out. Inject humor, use creative graphics and do anything you can to get your video to stand out from the rest – don’t be BLAND! 6. FILL OUT DESCRIPTIONS THOROUGHLY YouTube is owned by Google, so each video you publish on YouTube has the potential for high search visibility. Make sure to fill out every available empty box when you publish your video.
  • 72. YouTube Channel Art 2560 pixels wide 1440pixelshigh YouTube auto adjusts its header image from the larger viewer version. The gray area has been sized to work with YouTube’s dimensions and will be your canvas for creating your cover image! Once it’s accepted by you, the header will be posted narrower. You will not see your profile picture in the edit mode, but once it loads to the header it will be in the upper right corner. You will see on mine that I should adjust the CYS logo a bit to the right to keep from being covered partially by my profile picture. Just as before “insert picture” or “insert shape” and produce your own graphics. Once you’re finished, right click on the image and Save as Picture. This will automatically save your image as a picture you can upload to YouTube.
  • 73. CYS’s YouTube Header This is the original 2560 pixels by 1440 pixels image I uploaded to YouTube.
  • 74. CYS’s YouTube Header This is what YouTube did with mine to finish it for loading into my YouTube Channel header.
  • 75. CYS’s Social Media Scheduler Shareaholic makes it 1-click simple to share Createyourself.com articles, comments, purchases or other activities from our website to Facebook, Twitter, Pinterest, LinkedIn, and more. You can see how the Shareaholic looks on all my Createyourself.com articles. Now that you know how to make your social media accounts look attractive, you need to develop a process that allows you to be disciplined in your postings. Click on the Excel image to the right and you’ll be able to download our Social Media scheduler that will help you build your content plan and schedule when they should go out.
  • 76. CYS’s Social Media Deplorer I use Buffer as my consolidated social media posting manager “Deplorer.” Buffer makes it easy to share your pictures, videos and links with your friends and followers across virtually all your social networks. Buffer lets you quickly share content to Facebook, Twitter, LinkedIn and others from your computer or mobile phone. When I am going to post an article, I first click on Pinterest so that I can Pin the image from the article to my Board. Buffer doesn’t do Pinterest, but the Shareaholic app does. When you click the green share button a grand list of other social media apps pops up which is where I connect to Buffer. This is why I don’t have to go to the individual sites and I can schedule the post to push to those sites whenever I want them to go out. I have all of my postings preplanned and scheduled deploying over the next 365 days. If something needs to go out immediately, I just Share Now.
  • 77. We look forward to working with you. Feel free to reach out to me anytime, any venue! Dr. Gordon Jones DHA, MHSA, PAHM, PPM DrJ@Createyourself.com 706-383-3776 @GetCranking
  • 78. JUST DON’T BE ASTONISHED WHEN YOUR SUCCESS BECOMES A REALITY
  • 79. This is has been a... production ©2015