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Social Media Marketing
- 3. WHAT IS SOCIAL MARKETING? Use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. Kotler et al., 2002
- 4. HOW CAN INTERNET MARKETING HELP? It can help you promote your business by: Allowing you to easily manage individual or mass communication Assisting you in managing your brand Creating and presenting your business identity Generating customer trust and loyalty
- 5. A GAS STATION IN THE FOREST
- 6. I already have a web site… isn’t that enough? INTERNET MARKETING IS MORE THAN A WEB SITE… • Building a web site is a great first step • Internet Marketing is necessary to generate buzz and traffic • Traffic generates business • Business brings profits!
- 7. MARKETING YOUR WEB SITE Traditional Marketing Television Radio Newspapers Magazines Billboards Direct Mail Word-of-Mouth Internet Marketing Video sharing web sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email Word-of-mouth
- 8. HOW CAN SOCIAL MEDIA HELP YOU? • It can connect you with customers, vendors, and potential business partners • Spread the word about your business • Increase your credibility and relevance on the Internet
- 11. It’s not a fad. It’s a fundamental shift in the way we communicate.
- 12. Reason #1 •We don’t have a choice on whether we do social media, The question is How well we DO it.
- 14. 95% of the companies are using LinkedIn to find and attract employees.
- 16. Reason #2 Social Media is “only going to become persuasive and as such, become a critical factor in the success or failure of any
- 17. Tomorrow’s consumers are Today’s “Digital Natives”
- 21. By the end of 2010, Dell had generated $6.5 million in sales from Twitter alone.
- 22. WHY DO COLLEGES INVEST IN SOCIAL MEDIA? For many of the same reasons they invest in more traditional marketing and advertising Create awareness Encourage connection Inspire loyalty Recruit best fit students Build powerful relations with alumni Create stronger reputations
- 24. 3 Myths Liars…
- 25. 3 Biggest Social Media Marketing Myths Myth #1 Little/No Money needed
- 26. 3 Biggest Social Media Marketing Myths Myth #2 So easy that anyone can do it
- 27. 3 Biggest Social Media Marketing Myths Myth #3 People will find it if your campaign is good
- 28. 5 Things to Know Start taking notes… NOW…
- 29. 5 Things to Know About Driving Campaigns Viral Things to Know #1 Your Objectives and KPIs
- 30. 5 Things to Know About Driving Campaigns Viral Things to Know #2 Where are your customers?
- 31. 5 Things to Know About Driving Campaigns Viral Things to Know #3 Create something fun/rewarding
- 32. 5 Things to Know About Driving Campaigns Viral Things to Know #4
- 33. 5 Things to Know About Driving Campaigns Viral Things to Know #5
- 34. 4 Challenges You Will Face =(
- 35. Challenges You Will Face The Management Challenge #1
- 36. Challenges You Will Face The Marketer Challenge #2
- 37. Challenges You Will Face The Developer Challenge #3
- 38. Challenges You Will Face The Designer Challenge #4
- 41. PLAY BY THE COMMUNITY RULES Do NOT SPAM people with Ads
- 43. DON’T – GO OVERBOARD DO – Get a little personal
- 44. DO - LISTEN
- 45. DON’T – OFFER VAGUE EXPERTISE DO – CROSS-PROMOTE YOUR BLOG @riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 http://activerain.com/t/1250440 @debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.
- 46. DO - PARTICIPATE IN THE CONVERSATION
- 47. DO – OFFER INFORMATION @swfltopagents -Listen to Future of Real Estate Radio SHow this week bit.ly/xhOMh lots of great info affecting the market #fortmyers #realestate #SWflorida
- 48. DO - PROVIDE VALUABLE & RELEVANT INFORMATION
- 49. DO – NETWORK WITH YOUR PEERS
- 50. DO - BE YOURSELF
- 51. SOCIAL MEDIA DISCLAIMER • There is no silver bullet! • Not all online strategies will be effective for all business types • It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
- 52. THANK YOU