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The coming of the digital age and the booming of social media bring us to the world of communication and connection among brands and people. Social media has been growing tremendously for a couple of years, and it is still continuing. Many brands use social media as a tool for leveraging their brand and connecting with their audiences. However, there are a lot of social media that brands can jump into but which one should they consider? In this project, my team and I would like to talk about one of the most popular social media outlets in this age. It has the highest growing rate compared to other social media outlets. It is “Pinterest.” How do brands take advantage of Pinterest? What is the Return on Investment (ROI) that brands will get from Pinterest? What are the key takeaways from Pinterest’s success? What should brands do and not do in Pinterest? Also, we bring that knowledge to creative starting ideas for three example brands: Blue Bottle Coffee, Humphry Slocombe Ice Cream and American Giant.