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Social Application Rationalization - Do you like the applications you are using?

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Social Application Rationalization - Do you like the applications you are using?

  1. 1. Do you like the applications you are using?As in ‘like’<br />February 2011 – Rick Mans – Social Media LeadMark Smalley - IT Paradigmologist<br />
  2. 2. What would happen with your application landscape if there was a Facebook of apps? <br />
  3. 3.
  4. 4.
  5. 5. Would you unfriend the application <br />With lesser friends? <br />
  6. 6. Unfriend<br />= <br />Remove from your landscape <br />
  7. 7. Nobody will miss it <br />
  8. 8. There are some solutions that already provide some insight <br />
  9. 9. Wakoopa<br />
  10. 10. GetGlue<br />
  11. 11. Though they show the pulse of the planet <br />
  12. 12. You need insight in <br />your landscape<br />
  13. 13. Go beyond the number of likes<br />
  14. 14. Go beyond the number of likes<br />
  15. 15. Keep track of updates<br />
  16. 16. Have a conversation<br />
  17. 17. You want to make a rational decision<br />
  18. 18. Optimize your landscape via direct user inputs<br />
  19. 19. Four types of applications<br />
  20. 20. Sweetheart<br />Celebrity<br />High<br /># Social likes<br />Janitor<br />Stepmother<br />Low<br />High<br />Low<br /># Social Interactions<br />
  21. 21. 1<br />The sweetheart<br />
  22. 22. Highly liked, lots of updates, lots of conversation<br />
  23. 23. Removing this apps will cause a revolt<br />
  24. 24. 2<br />The janitor<br />
  25. 25. Some people like it, but most are indifferent<br />
  26. 26. Removing this apps will cause inconvienence<br />
  27. 27. People can live without, but it will be missed<br />
  28. 28. 3<br />The celebrity<br />
  29. 29. People follow this application with great interest<br />
  30. 30. Real use is still unclear<br />
  31. 31. People can live without, there will be a new celebrity showing up anyway<br />
  32. 32. 4<br />The evil stepmother<br />
  33. 33. Nobody likes this app<br />
  34. 34. People are using it only because they have to<br />
  35. 35. Removing this application would make people’s business lifes easier <br />
  36. 36. Let the unfriending begin<br />Start rationalizing your landscape now<br />
  37. 37. Rick Mans<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />E-Mail: rick.mans@capgemini.com<br />Twitter: http://twitter.com/rickmans<br />LinkedIn: http://nl.linkedin.com/in/rickmans<br />Mark Smalley<br />Papendorpseweg 100 <br />Utrecht<br />The Netherlands<br />E-Mail: mark.smalley@capgemini.com<br />Twitter: http://twitter.com/marksmalley<br />LinkedIn: http://nl.linkedin.com/in/marksmalley<br />

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