7 Things

About Dino Enterprise
Dino Enterprise, LLC builds leads for businesses and manages
their reputation online. We enjoy creating stories for brands
through various platforms.
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Mission
What keeps us up late at night:
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Companies that have huge potential but aren't creatively telling
their story online. It's hard to get your story across in life, let
alone social. We can help. We are extremely passionate about
helping brands grow and we are looking forward to talking to
you shortly.
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"When Reputation Matters."

7 Things You SHOULD
Be Doing on Social Media
Presented by:

Start marketing like the year we live! We are going to give you 7 things that
you should be doing on social media, RIGHT NOW! These aren’t your typical
tidbits of information, these are hardcore ideas, proven by statistics and research
that WE are doing! We are giving you our methods to success online and we
hope you find this valuable. You now have the blueprint to our success and how
we make our clients successful.
Of course not everyone can handle all aspects of marketing and for that we
strongly encourage you to higher a company that you believe and trust in. If not
us, than someone who you trust even further. Too often businesses are created
without the proper research, development, and understanding of survival! We do
not want you to become another statistic, Social media is important, it has
changed the way we interact and consume information. Use it to your advantage!

Here is another statistic: Dinosaurs are the single most dominant mammal the
earth has ever experienced. They ruled the world for millions of years and their
remains are being discovered on a daily basis by archaeologists. Before their
demise many moons ago, they left their mark on this earth. So while you and your
business are on this planet, we encourage you to dominate your land, claim your
territory, and scare the pants off your competition.
Don’t be another small business statistic but instead, allow your legacy to be
remembered the exact same way dinosaurs have been.

Chapter 1:
Choose The Right Network

Choose The Right Network
Let’s be clear, you need to be on social media
for your business. HOWEVER, you do not need to
be on every social network.
Because you're in business, there is a strong
chance that you already know who your clients are,
but may not know where they are located when
they're online.
Too often, businesses try to be trendy and
update every social network in order to gain
exposure. If you are doing this, you are quite
simply hurting yourself, and more importantly,
you're hurting your customers!
A large majority of the world is on Facebook
therefore you NEED to be on this network and are
missing out on possibly reaching billions of people.
Not only organic reach, but advertising on
Facebook is huge (more detail on this later).
Twitter, LinkedIn, Instagram, Vine, Snapchat,
Google Plus, Pinterest and so many more networks
can be strategically chosen to benefit your
business.

Let's Break Down Who is on
Each Specific Network

The majority of users are between the ages of 45-65. Consider
Facebook like iPhones. When the iPhone came out, all the kids had
to get it. Then the parents wanted it because their kids had it. Now
the kids don’t want iPhones, they want Droids instead. Consider the
youth, Droid in this example. Kids are going to other networks.
Facebook

Primarily consumed and used
by people ages 25-34 and a
huge surge of individuals 55 and
over. Use this network to actually
speak to people instead of
shouting at them with messages
and promotions. This is the
water cooler of social media.
Don’t just post like you do on
Facebook; it won’t be effective.
Twitter

Instagram is primarily used by kids. They normally aren't on Facebook, but
use Twitter in connection with Instagram. Selfies, fitness, fashion, food, and
music are huge on this network. If any of these are the industry you are in,
here is your first hint to get on Instagram now!
Instagram

A vast majority of the users are
using Pinterest and most of
these users are women. We
believe, however, in the up and
coming year more men will
begin using this network.
Pinterest

6 second looping videos. This is
the future of marketing, get
ready! Study this networking
heavily! People have shorter
attention spans now more than
ever and can spend hours
watching these short videos.
Vine

• Linkedin: It’s beginning to become even more important to
connect with 1st, 2nd and even 3rd degree connections. If you
see someone you know, friend them. A huge transition is coming.
• Google Plus: LOCAL SEO. Enough said. Your posts can be
found in Google's search results. Use it and use it daily.
• SnapChat: To those who think this network is all about nudity and
childish games you are wrong. Create an account, and wait till
you receive a snap from a friend. Then watch how quickly it takes
you to read it! Powerful stuff.
• YouTube: Second largest search engine…SECOND LARGEST
SEARCH ENGINE!
Choose The Right Network

Chapter 2:
Tell Your Story

We all come from different backgrounds, have different lifestyles, dress
differently, look differently, and act differently. To understand your story, you first
need to know why you started the company and your goals you want to achieve.
Many businesses that have the mindset of making money fail. Don’t do anything
for money, but instead do it to cure a common problem. Ask yourself these
questions to evaluate your strategies:
Tell Your Story

Why are you in Business?

What do you Stand for?

What do you want to
Accomplish?

What are you Solving by
Being in Business?

Write down these answers and give them to your partner, mentor, or friend. By giving
them to someone you trust, you are immediately accountable to make sure you stay true
to yourself. Once you have an understanding of exactly what your story is, you need to
begin telling it. You can tell your story in many ways, but most importantly, you need to
figure out what works for you. Don’t allow you or your business to become something
you're not.
Think of social media as a canvas and your story is the paint. Use the paint to tell
your story and find ways to creatively tell your story to your customers. Here are a few
examples that we use on a consistent basis to help us and our clients with our marketing:
Tell Your Story

Qzzr: Are you addicted to BuzzFeed Quizzes? Well Qzzr is that,
without knowing an ounce of code and it is so simple to share these
quizzes throughout your social networks.

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Pic Monkey: Need a way to create visual content in a pinch, this is
the site for you.

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Piktochart: Infographs done, without even touching Photoshop!

Place It: Showcase your website through every day natural settings!
Place it

PowToon: Videos done right. Creating a high quality video will take
no more than 10 minutes!

Slideshare: Powerpoint's that work towards your SEO!

Chapter 3:
Share Content

This sounds so simple but some websites still don’t have their social media links
on their website. You're missing out on a huge opportunity to market yourself and
your business if they aren't present. If you are unsure how to do this, contact your
webmaster. If you want to do it yourself, here is a video that will show you exactly
how to install a very basic social media plug-in to your website.
Now that your Social Media icons are on your website, consider yourself one step
ahead of the competition. The next step to social media stardom is allowing your
customers to share your content!
Share Content

Sharing content is beneficial
in so many ways:

By allowing the opportunity for your customers to share your content,
you are gaining more exposure for the blog/web page itself. The
more people that see your content on your social networks, the
larger your overall reach
Share Content

Every time an individual shares and/or comments on your content on
Facebook specifically, it is known as “People Talking About You.”
Based off of case studies from our clients, we have recognized that
there is a serious correlation between user “mentions” and how it
affects organic reach on Facebook. Simply put, the more engaged
your audience is with your content the better your results will be.
Share Content

Here are some suggestions to
create engaging content:

You may not have a large fan base, but what you do know is what they like! Use the
success of others and share their content until you get a good foundation and users
to like your posts! Once you have some engagement from your fans, now you can
start to create better content so it brands more for yourself.
Share Content

The edgier the better! Use content that is current but allows fans to voice their
opinions. DISCLAIMER! Be careful because the more you allow people to voice
their opinion, the raunchier they may get. Be strategic but understand that when
asking for opinions, you’ll get them.
Controversy

Get them to engage by asking general questions; What are your thoughts, what
would you do, how do you feel? etc… This really brings everything together to
help spread your brand awareness.
Ask Questions

Chapter 4:
Communicate With Your Fans

Social Networks have made it so simple to get alerts from your customers,
yet people still don’t use this to their advantage. Communicating with your
audience allows you to become human. Connect with your fans and have a
conversation by asking them how they are doing. If they have a question, be
there to answer. It doesn’t necessarily have to be right away, however you should
respond at the latest within 24 hours; after that, you are irrelevant in the social
world. If you're a big company, you better respond within an hour. A small mom
and pop with not as many follows, however, can take a tad longer because the
fan base knows your brand better than you may know it.

Here are a few third party platforms we
would suggest to use, if you are in a pinch:

Buffer- Easy to connect with your Facebook, Twitter, and Linkedin.
The analytics are fun to look at and the scheduling is made easy!

Hootsuite- This platform is best used on a mobile platform. Much
easier to use on the go!

TweetBot- Specific to Twitter, but a great way search for prospecting
clients and connecting with current fans.

Sprout Social- Fantastic CRM software to really keep track and
manage your networks.

We at Dino Enterprise find it very simple to use the native platforms to answer any
or all questions. Facebook really likes Facebook, you will get much better
statistics the more you use the internal app itself. Whereas the other social
networks don’t matter, because the analytics of the site itself is different.

Use Different Mediums

You have probably heard of the phrase "Content is King." True, but the way we
consume information is more contextual. There is a lot of noise in this world and it
doesn’t just come into the form of a flooded inbox; It comes from social, alerts,
and geo tagged alerts. Now more than ever, it is paramount to not only create
good content, but to create shareable content. Using mediums like blogging,
social media, video, podcasting, and designing will ultimately allow you to tell
your story in a fun and creative way. Here are a few ways to share your story.

Too often, people steal other people’s content online and make it look like it's their
own. The results are broader and more meaningful if you are taking content that you have
made yourself and allowing your fan base to then share it. Businesses claim they don’t
have the time, but blogging not only works for your brand, but also your SEO. It establishes
credibility and brings brand awareness to your potential customers.
Blogging doesn’t need to be an everyday thing. A few posts a week does not take up
that much time and you can even outsource some of it out, either to an intern or outside
agency. The important part is to remain consistent. Take 15 minutes a few days out of your
week and set it aside just for blogging. Set an egg timer (or use an app on your phone) to
go off in 15 minutes. Make sure there are no other distractions like Facebook or Email.
You'll feel more productive and focused when you do this!
Blogging

No more being camera shy. The way we all consume information in our world
nowadays is from video and graphics. Let’s face it, there is a large majority of the
world that won’t even get this far into our ebook. We understand that and we aren’t
offended (even though we are crying on the inside)
Everyone is busy and our attention spams are slowly dwindling. With that in mind, the
way we create information needs to be centered around video to capture a larger
audience. The world's second largest search engine is a video website called
YouTube.com. It’s critical to get in front of a camera as often as you can. Don't forget
to optimize your videos by writing a detailed description and adding tags! These
help people find your great content.
Video

Podcasting is one of the relatively new ways to market your business. This is
seeing a lot of steam due to the large increase in mobile use. Mobility is on the
rise and it is here to stay. When users have downtime; ie. during the gym or
driving, they are checking their phones. Users are listening to Podcasts as a
sense of relief in their day whether it's about marketing, business, science, or
whatever.
If you're going to begin your own Podcast, make sure you have something people
want to listen to! We highly suggest using Podcasts, but only if you are social and
have a lot to say about something you're familiar with!
Podcast

Considering Paid Ads

Our customers are sitting directly in front of us, literally at our finger tips. The
problem is the majority of us have no idea how to even use the networks we have
let alone the ad managers on social networks. You can now essentially buy an ad
from just about every social network out today. Some of the best ways to create
an ad are from Google, Twitter, and Facebook. Let's look at each in more depth:

Pay Per Click (PPC) has been around for a while now. It’s basically the first 3 things you see on Google and on the
sides and they're usually surrounded by a light yellow box. These are paid advertisements that other businesses
purchased to get in front of you. You can buy these Ads directly through Google and tell Google exactly what
“keywords” you would like to rank for. You first need to set a budget and then yo enter a bidding system with your
competition. It would be easy to just say you want to rank for "websites," but this is determined on your bid. If you
set a budget of $2.00 per click and 10 other people set their budgets for $3.00 per click, they are more likely to get
featured on the home page above your ad. Low budgets on your ad result in you being below the first page and
getting less impressions on you Ad, which gets less clicks on your ad, thus less people go to your website.
If you're worried about spending hundreds in a day on Ads, you can set a maximum budget per day. This means if
you're paying $2.50 per click and your max budget for that day is $5.00, Google will stop running your ads when 2
people have clicked on your advertisement.
If you are looking for the most bang for your buck in an advertising campaign, Google is not the network for
you. Although Google ads (depending on your industry) are beneficial, in recent years the number of people that
are converting and clicking those ads are declining. This brings us to our next way to advertise: Twitter.
Google/PPC

One of the newer platforms to market to is Twitter and I would implore you to learn
the analytics on Twitter. You can verify your website on Twitter and gain some
pretty neat statistics. Once you get the code to verify, I encourage you to give the
code directly to your Webmaster to make sure your site doesn’t crash or is
harmed. The analytics in Twitter is very simple; it will tell you exactly where your
users are and the topics that they love talking about. It is really good to know the
demographic of who you're trying to reach and the bonus is that it looks
awesome! Twitter has made the analytics very simple to read. Which makes it that
much more enticing to market on this networking.
Twitter

Let's talk about the wrong way to reach your audience on Facebook. The large
majority of Business users on Facebook automatically hit the “Promote Page” or
“Boost Post” links on this social network, put in the demographic and interest
expect to get engagement right away. This is exactly how you waste your money.
Facebook has created so many different avenues to market your business page,
posts, and website on Facebook. Let's look at more data:
Facebook

MORE DATA!!!

Likes Are Fake

Stop spending money on likes! No need to buy an ad to gain more likes. Yeah it
looks cool but what is most important is if you can get fans to convert as
customers.

Pixel

You might have to talk to your webmaster about this, but you are able to place a
pixel on your website and it will collect data on the users that go on your site, you
can then take the data from the users from your site and market to them specifically!
This is extremely valuable.

Dark Post

These are posts that aren’t on your actual newsfeed, but can be seen by your
specific audience! You can target an audience based on specific patterns,
specific pages, and best of all even your email audience. Head over to the Ads
Manager TODAY!

Location Based Ads

When you buy an ad try targeting a specific town, city, or state. Here is what most
people won’t tell you: try to state that specific town, city, or state in a fun and/or
creative way so it doesn't look forced.

Pay to Play

Social Media is a free tool, but many people think you have to pay in order to be
seen at all. Social media doesn't have to be all about paying to play. One of the
most under utilized ways to engage users is to share content from other users.
Find some pages that you like, and share their content on your page. It may not
expand your brand at first, but more users will begin to trust you once you begin
sharing other businesses content.

THINK MOBILE

Mobile is the most essential aspect to
marketing today. If you do not understand
how to use that “thing” in front of you, you
better learn now because it is critical for
your business. Don’t use the excuse that
you aren't young enough or your aren't
familiar with phones so your customers
won't use it because we guarantee you they
are using it and they're using it everywhere.
Learn the platform by downloading apps
and exploring. Connect everything to your
phone through alerts and notifications and
learn as much as possible.

Marketing by other means than social networks and mobile websites is important,
but not as important as it once was. Drivers are neglecting those expensive
billboards they drive by that you may have put up; they aren't even paying
attention to the road because they are on their phones so how can they see your
billboard advertisement?
Understand that mobility is here and it’s going to evolve even further into your
customers' everyday lives. Every piece of content you come up with to market
your business online, you MUST consider mobile in EVERYTHING you do!

All of these ideas we are giving you are just scratching the surface. We could
write 100 more ebooks, but we decided to give you the 7 most important to us at
Dino. If you have any additional questions for us, we encourage you to talk with
us on social media. Connect with us on.

Published by:
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Dino Enterprise
950 Kings Hwy N.
Suite 304 B
Cherry Hill , NJ 08034
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Copyright 2014
Dino Enterprise, LLC. All Rights Reserved.
May be shared with copyright and credit left intact
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