Overview of Social Media for business

1. The New Rules
The Evolution of Marketing in a Post-Web 2.0 World

11. Are you ready for a
post-Web 2.0 marketing world?
 (Nearly) everything’s real-time
 (Nearly) everything’s online
 (Nearly) everyone’s a marketer
 (Nearly) everything’s outsourced
 (Nearly) everyone’s a freelancer
 (Nearly) everything’s measurable
 (Nearly) everything’s cheap or free

12. Content Overview
 Three Sessions (60-90 minutes) for Social Media Bootcamp
- Each will have a Roundup of Current Concepts (see next slide)
1 - Social Media Tools – Personal and Professional
LinkedIn, Facebook, Twitter, Vertical Communities
2 - Search Engine marketing – 5 Ways To Get Found
Paid, Organic, Display Ads, Referrals, Direct Linking
3 – Analyzing The Data – 5 Forms of Data and What To Do With It
Activity, Operational, Outcome, KPIs, Predictive

13. Roundup of Current Concepts
 Building the Foundation for Social Media Marketing
 The Three Ts of Social Media  The Three Cs of Social Media
 Technology  Content
 Trust  Community
 Time  Conversation
 What is Inbound Marketing?
 Measuring Social Media Success: Escaping the Echo Chamber
 Relevant Current Events

14. Your Trainers
Todd Van Hoosear
 Professional communicator and
technologist with 20 years in the
technology sector and 10 years of
corporate and agency PR and marketing
 Founding Member, Board of Directors,
Social Media Club
 Fellow, Society for New Communications
Research
 www.vanhoosear.com

15. Your Trainers
David Cutler
 Business Development Master
with 20 years experience increasing
revenue for corporations and the
startups they fear
 Internet Pioneer and Founder of
www.webopedia.com
 Champion of the exponential
economy of technologists at
www.xconomy.com
 CreativeBusinessDevelopment.com

16. Thank You!
Todd Van Hoosear David Cutler
vanhoosear@gmail.com
dcutler@eatmedia.com
617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler
www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler