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The New Rules
The Evolution of Marketing in a Post-Web 2.0 World
Are you ready for a
post-Web 2.0 marketing world?

 (Nearly) everything’s real-time

 (Nearly) everything’s online

 (N...
Content Overview
 Three Sessions (60-90 minutes) for Social Media Bootcamp
   - Each will have a Roundup of Current Conce...
Roundup of Current Concepts
  Building the Foundation for Social Media Marketing

  The Three Ts of Social Media    The...
Your Trainers

  Todd Van Hoosear
 Professional communicator and
  technologist with 20 years in the
  technology sector ...
Your Trainers

David Cutler
 Business Development Master
   with 20 years experience increasing
   revenue for corporatio...
Thank You!
Todd Van Hoosear                 David Cutler
vanhoosear@gmail.com
dcutler@eatmedia.com
617-326-3211 - @vanhoos...
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
Social Media Boot Camp
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Social Media Boot Camp

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Overview of Social Media for business

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Social Media Boot Camp

  1. 1. The New Rules The Evolution of Marketing in a Post-Web 2.0 World
  2. 2. Are you ready for a post-Web 2.0 marketing world?  (Nearly) everything’s real-time  (Nearly) everything’s online  (Nearly) everyone’s a marketer  (Nearly) everything’s outsourced  (Nearly) everyone’s a freelancer  (Nearly) everything’s measurable  (Nearly) everything’s cheap or free
  3. 3. Content Overview  Three Sessions (60-90 minutes) for Social Media Bootcamp - Each will have a Roundup of Current Concepts (see next slide) 1 - Social Media Tools – Personal and Professional LinkedIn, Facebook, Twitter, Vertical Communities 2 - Search Engine marketing – 5 Ways To Get Found Paid, Organic, Display Ads, Referrals, Direct Linking 3 – Analyzing The Data – 5 Forms of Data and What To Do With It Activity, Operational, Outcome, KPIs, Predictive
  4. 4. Roundup of Current Concepts  Building the Foundation for Social Media Marketing  The Three Ts of Social Media  The Three Cs of Social Media  Technology  Content  Trust  Community  Time  Conversation  What is Inbound Marketing?  Measuring Social Media Success: Escaping the Echo Chamber  Relevant Current Events
  5. 5. Your Trainers Todd Van Hoosear  Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing  Founding Member, Board of Directors, Social Media Club  Fellow, Society for New Communications Research  www.vanhoosear.com
  6. 6. Your Trainers David Cutler  Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear  Internet Pioneer and Founder of www.webopedia.com  Champion of the exponential economy of technologists at www.xconomy.com  CreativeBusinessDevelopment.com
  7. 7. Thank You! Todd Van Hoosear David Cutler vanhoosear@gmail.com dcutler@eatmedia.com 617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler

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