Ellens Ancillary research for posters and Digi packs

1. Ancillary Research into
Digi-packs and Posters

3. Taylor Swift
The size of the title is unusual for her target audience, as usually the
image on many pop digi-packs packs hold more power over the page
than the title does, however this is counter balanced as the cleverly
with editing as the transparent title is what reveals the picture,
therefore both countering and meeting the convention of a pop album
cover.
● The colour of the Digi-pack is
clear and obvious, supporting the
title of the album and makes the
case itself stand out from other
CD's/ This is due to the fact that
most album covers use mainly
earth based colours. THis
therefore gives this album an
advantage to stand out and draw
the attention of the target
audience. As the target audience
of Taylor swift is teenage girls,
they will be drawn to the vibrant
colour and therefore fits the
conventions of her target audience
well.
The artist ensures that her
name stands out from the base
red colour of the album colour
by using white instead of
black, this is a clear contrast of
pop. Due to the artist being
extremely well known the
name of the artist is therefore
not as needed as she would be
immediately reconsigned by
her fan base who would have
been awaiting them album.

5. Matthew Mayfield

7. Bon Jovi
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9. Eminem