This document summarizes and provides opinions on advertisements for various artists' albums. For the Mika advertisement, it notes the bright colors, slanted text, and use of bold colors that draw the eye around the design. For the Katy Perry advertisement, it highlights the large pink font for the artist name but sees the dark green and blue tones as less eye-catching. It critiques the Bloc Party advertisement for using too much black space, a boring generic font, and a drab image that makes the design seem dull overall.

1. Magazine advert research

2. Mika
• Much like cd covers from this artist, Mika’s
advertisements are a great source of
inspiration for our designs. It is a very eye-
catching design, due to its bright colours and
random art style. The name of the artist and
album are presented at a slant, making them
stand out well. This is augmented further by
being in bold blue and white lettering, which is
a stark contrast to the colourful background.
This advertisement succeeds in drawing
audiences from the top of the design where
the title is to the colourful center. By making
the viewers eyes start at the top and work
down, they are sure to see the release date
that is present in the bottom right of the
image. Much like the title, this stands out due
to being white and blue lettering on a
contrasting background. An image like this one
would be ideal for my own design for our
advertisement.

3. Katy Perry
• this advert for one of Katy Perry’s albums, one of the boys, is both a good
and bad advert to base ours on. The positives of this is the name of the
artist. It is in big font, eye-catching lettering and in a candy pink colour.
This is the biggest piece of text on the advert, and makes sure that people
know the artists name. To add appeal, the image of Katy Perry herself is
wearing pink and red top, to link her to the font used for her name. The
use of white lettering on for all other information is good, as it goes well
with the green background, making it stand out considerably. This advert
does have some downsides though. The 2 most prominent colours are
dark green and blue, giving the advert a cool tone. It also prevents the
advert from being eye catching while this works for Katy Perry, as she is a
big name in the music industry, this wouldn’t be a good style to take for
our advert for 2 reasons. The first is that our band (lion o’ Brien) isn't a
well known band, and are unsigned. The second is that having cool colours
dominate the palette goes against the themes and design of our music
video, which has lots of warm colours instead.

4. Katy perry, one of the boys

5. Bloc party
I don’t feel like this is a very good album to promote
bloc party, or to use as inspiration to our own
advertisement. Firstly, 2 thirds of the image are
black. This makes the entire design dark dreary
and boring. It also takes up way to much space,
giving the advert a very amateur look to it. The
next thing I find bad about this poster is the font
used for the name of the band. It’s in a very
boring, generic font, and does nothing to promote
the band in any way whatsoever. Although it does
catch the eye, due to being mounted on a black
background. The next complaint I have about this
advert is the image used. While it does fit with the
title of the album, a week in the city, it consists of
a drab motorway with yellow streetlights. Most of
this image is dark too, making it seem even more
of a bland advert. This advert would be poor
inspiration of my advert for our music video due to
its lack of bold warm colours or interesting
imagery.