research

1. Research
Rhiannah Baker

2. Existing Product
Feature article photo.
Masthead.
In a font that stands out, in a
graphic art style where the
colours change to fit with the
individual colour scheme of
that issue.
Very structured text, in a very
formal manor
There is minimal information directly
given to the audience using text, which
causes the audience to read into the
photo more. The contrast between the
the bright, feminine pink, and swirls,
versus the harsh jagged blue tone
The magazine does not
have one set colour
scheme and instead has
set colour schemes for
each page rather than the
magazine as a whole.
Main article
Issue date

3. Existing ProductArticle photo
The colour
scheme is
mostly dark
colours with
a black and
white
image,
Using bold
red text to
highlight
important
titles.
Pull quote
to draw
attention to
it.
50:50 ratio of text to
photo
Black
background
Photos
related to
the article.

4. Existing Product
Photo taking
up all of the
page.
(portrait)
Photo taking
up a third of
the page.
(landscape)
Information on the photo
at the bottom of the page.
Article
related to
the photo.

5. Research Analysis
• What common features do the researched
products have?
– On the front cover it is predominately images,
however on the double page spread it is a more
50:50 ratio.
• What aspects of the research will you include
within your on work?
– Having predominantly images

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
17-25 • Using people of that age range and things
that interest that age group.
Gender
Both male and
female
• I will make this appeal to them by using
colour schemes that appeal to both
genders.
Psychographic
Belonger and/or
Emulator
• They will want to emulate what is presented
in the magazine and to belong to the
community it creates.
Social Status
A/B
(middle
class/upper class)
• The need to have certain equipment, but
the magazine itself would be relatively
cheap adding appeal to it.