content page analysis

1. House Style
The house style of this magazine is depicted by the order that the columns are organised. The fact that some of the columns are at the same size and some are
larger than others shows that this magazine isn’t the perfect magazine as it would be loud and fun as it is unorganised. The colour scheme is: black white and
red. The use of red creates an alerting and attention as it is a colour that symbolised alert and it also juxtaposes with the boring and plain black and white
colours. The mast head of the content page is in serif with all capital letters and at a large ,bold size which creates most attention to suggest that it is the
content page(due to the fact that is doesn’t simply stated that it is the content page.) However, only the main attraction of the content page is in serif, the
majority of the font is all in san serif and at a smaller font size. This could suggest that some of the article is more important and needs more attention than
others.
The Gutenberg Design Principle
The Gutenberg Design Principle is used on the content
of this content magazine. The primary optical area
contains the mast head which simply states “inside this
week”. This suggests that this is the content page of
the magazine. The terminal area of the principle
contains a column that tries to create attention as it is
normally unseen by the audience. The column has a
different style to the content as it is in a red box which
juxtaposes the other colour design of the content
(black, white and partly red).
Images
The images used on the content page contain
7 different images. The main image of the
content page contains the content page and
is larger than the other images. This indicates
that there is a special article as it has more
attention than the other articles. The image
contains 3 men dressed in black and blends
into the back ground which enhances the
colour scheme of black and white. 2 of the
men are in a serious pose while the middle
man is laughing and pointing at the audience.
This suggests a sense of mockery or foolery
which makes the image look lighter hearted.
However, this is heavily juxtaposed by the
colour scheme of black which is a: mournful,
scary and grim colour.
Target Audience
The target audience of thismagazine NMEwouldyoungadultstomiddle age adults(18-27) .I can tell thisbecause the layoutof the contentpage isgenerallyforabroad
audience .Asthere isn’tanyrestrictinglayoutthataimsfora certain targetaudience suggeststhatthismagazine isforthe male andfemale.However,the targetaudiencesage
isrestrictedas the improperlayoutandthe musicbanddisplayedisn’tforolderadultsasthe majorityof adultspreferdifferentstyle of musiccomparedtothe musicthat
youngadultsmay enjoy.
DesignBalance
The designof the contentpage of thismagazine is
unbalancedassome of the columnsare largerthan the
othercolumns. Thisisbecause some columns are
createdlargerto attract more attentionsuch asthe
columninthe terminal optical areawhichrequires
attentiontomake not waste space of the magazine
contentpage.
Rebecca Chow

2. House style
The housed style depicts that the magazine is more organised and modern. This is conveyed by the restricting colours of :red ,white and black which suggests that
the music is modern and for an older audience as it is tidy and structured. The overall font of the content page is serif font which juxtaposes with the colour scheme
of being modern. However, serif font suggests that it is older which can influence the audience age to be more mature and older in age. The Masthead dominates
the attention of the content page as it in in large red and bold writing. Red is associated with alert and attention which contrast the black and white image and the
black text which in more smaller than the masthead.
Images
The main image of the content page is the most
dominant in proportion wise as it covers more than
half of the A4 page. However, due to the fact that the
image is in black and white, the attention is not at the
image but at the masthead of the content page. The
man in the image uses formal mode of address which
suggest that the audience’s eyes are drawn towards
the man in the image.
The Gutenberg Design Principle
The Gutenberg design principles is enhanced at the
main attention (the primary optical area) is the mast
head. The masthead is in red which highlights the
attention given to the primary optical area. As the
reading gravity applied, the attention is the attracted
to the large image of the content page which is the
second thing that the audience sees. The image is
most dominated of the content page which means
that there is much attention needed for this. The
weak fallow area is where the attention of the
audience is lost which most of the magazine tries to
give more attention to. This is applied to this content
page as the weak fallow area is in a red box like the
red masthead. This makes the audience use some
attention towards that area as it is the most alerting
colour used and also the most amount of colour used
as the colour scheme of the content page is limited
into 3 main colours.
Design Balance
There is an uneven design balance as the majority of
the content page is dominated by a large image of a
man. However, the columns are neatly organised on
the side of the content page which suggest that the
genre of the music magazine is generally modern and
for an older age (20 -25).However the content page
does have balance as there in limited colours in the
photograph but there is alerting colours like red
which gives attention towards the columns.
Target audience
The target audience of thismagazine isgenerallyforanolderaudience.Thisisdepictedbythe lackof colourusedwhichdoesn’tattractyouthsasyouthsare more attracted to
brightcolours.I thinkthatthe audience isof anolderage as the columnsandthe designbalance isorganisedandcontrolledwhichsuggestthatthe audience ismore mature as
an olderaudience wouldnotlikeamessy outlook.The genre of the musicwouldbe dance ortechnoas it isdepictedwithlesscolourandlessfacial expressiononthe image.

3. In conclusion, the content page is for the audience to locate different page that interests them but also it give the audience an insight to the
whole magazine in terms of its genre and features. In terms of differences, the two magazines have the opposite layout of each other as they
both target different audience and features different genres. However, there are similarities between the two content pages, for example both
of the two content pages uses attraction to the areas that are of less attention to attract attention to the audience