Marketing Introduction

1. Trainings by Vidya Bhagwat
Real Estate Marketing and Sales-
Introduction

2. Trainings by Vidya Bhagwat
 Real Estate Marketing
 Real Estate Sales
 Real Estate Marketing and Sales Life Cycle
Agenda

3. Trainings by Vidya Bhagwat
What it mean to youProduct
Branding
Product
Marketing
product
Selling
Value = Price
Engagement=
Customers
Transection=
Revenue

4. Trainings by Vidya Bhagwat
Real Estate Marketing
A step by step process of reaching customers with your product /service information in a way
that the customers make a buying enquiry .
Buy this

5. Marketing Case Study
Case-1
3 BHK super luxurious
penthouse flats with attached
swimming pool . Mid of City .3
Cr + cost .

6. Trainings by Vidya Bhagwat
Real Estate Marketing
Identify Need Communicate Connect
Create
Awareness
Engage
Covert into
Sales Lead
Multiple
Connections,
Multiple Benefits
What you have
more
Lets visit the site
What he is
looking for
What can make
him to connect
with your
communication
Who is your
Customer

7. Trainings by Vidya Bhagwat
Real Estate Marketing
Identify Need
Create
Product
Communicate
and Connect
Create
Awareness
Engage
Covert into
Sales Lead

8. Trainings by Vidya Bhagwat
Traditional Real Estate Marketing Techniques
News Paper
Radio
Hoarding
Brochure and Pamphlet
Exhibition
Corporate Offers
Banners
Letters and Mailers
High Cost Low Cost

9. Trainings by Vidya Bhagwat
New Real Estate Marketing Techniques
Social Media
Group Buying
TV
Big Brand Association (Donald
Trump-towers)
Sponsorships ( Sports)
Referral Marketing
Celebrity endorsement
Buzzword Creation
High Cost Low Cost

10. Factor that effect your marketing strategy
Customer
Profile
• Investor
• End-user
Project Stage
• Pre-Launch
• Launch
• Post Launch
Location
• In City
• Suburbs
• Out side city

11. Marketing Case Study
Case-1
1,2,3 BHK Flats ,500 Flats
township. Starting from 10
lakh .All Amenities .50Km form
City center .
• Create a TV adv

12. Trainings by Vidya Bhagwat
THANK YOU