E-commerce Business Plan

1. Alleria’s
Boutique
your desire
fashion in just a click
Entrepreneurs:
Marienela Laitan
John Lee Notario
Roman Patrick Cosilit
Melanie Gabriel
Presented to:
Irma T. Plata
DIT

2.  Alleria’s
Boutique is a private corporation.
Every member will be the owner.
Owner Profile
Marienela Laitan
CEO
CO-Owner of the Boutique
BSIT 4TH year student

3. Melanie Gabriel
Model
Miss IT 1st Runner Up
CO-Owner of the Boutique
BSIT 4TH year student

4. John Lee Notario
Model
Marketing Manager
CO-Owner of the Boutique
BSIT 4TH year student

5. Roman Patrick Cosilit
Financial Manager
CO-Owner of the Boutique
BSIT 4TH year student

6. 1.0 EXECUTIVE SUMMARY

Alleria’s Boutique-is an e-commerce designed to market dry
goods specifically clothes (polo shirts and t-shirts for
men, toppers and fashionable dresses for women ) and
fashionable accessories such as (earrings and fashionable
watches) in an affordable price. Alleria’s Boutique used a page
in Facebook as a medium in marketing and selling the products.
The business will cater customers from Quirino Province and
district 3 (San Guillermo)and 4 (Cordon and San Agustin ) of
Isabela. Delivery will be done through LBC and traditional way of
delivery. Payments will be done through any money transfer
available or cash on delivery.

7. 1.1 Objectives
Alleria’s Boutique objectives for the first 2 months
are:
 To market affordable yet fashionable and quality
products.
 To gain profit.
 To fulfill the needs of our valued customers.

8. 1.2 Mission

Alleria’s Boutique mission is to market affordable yet fashionable
and quality products using the Internet to lower the consumer's
cost. We exist to fulfill our valued customers in their fashion
needs. Our services will exceed the expectations of our
customers.

9. 1.3 Keys to
Success
Alleria’s Boutique keys to success are:
 Effective marketing strategy.
 Affordable yet fashionable and quality
product.
 Service.

10. 2.0 Company Summary
Alleria’s Boutique goal is to become an e-commerce
successful in sales and marketing of dry goods and
fashionable accessories and have expansion for the
upcoming years to cater more client/customers in a wider
area.

11. Alleria’s Boutique will market and sell dry goods (clothes) and
fashionable accessories to individual consumers via the Internet
 Men T-shirt and polo shirts

12. 
Women Toppers and Shirts

13. 
Fashionable Earrings

14. 
Fashionable Watches

15.  Sun
Glasses

16. 2.1 Start-up Summary
Alleria’s Boutique will incur the following start-up costs:
Capital
Start-up Requirements
 Start-up Assets:
Cash Required – Php 4,900
 Start-up expense:
transportation: Php 1000.00
Total Start up Assets – Php 3,900
Total Start up Requirements – Php 4,900


17. Product
Original
price
Retail
Price
per
piece
No. of
items
Damaged
product
No. of
items
sold
Total
Cost of
items sold
Men’s t-shirt
90.00
(540.00)
170.00
6
0
6
1020.00
Women’s
topper
70.00
(420.00)
150.00
6
0
4
600.00
Women's shirt
(V-neck)
50.00(200)
85.00(425)
100.00
150.00
4
5
0
0
4
3
400.00
450.00
Men’s polo
shirt
90.00
(540.00)
200.00
6
0
6
1200.00
Shades
25.00
(625.00)
75.00
20
1
11
825.00
Earing
15.00
(150.00)
40.00
10
3
7
280.00
100.00
(1000.00)
200.00
12
2
10
2000.00
Women's
watch
Total:
3900.00
6775.00

18. Profit Analysis
Total Profit= total cost of sold product – start up requirement
= 6775.00- 4900.00
Total Profit = 1875.00

19. Alleria’s Botique would like to
thank our valued customers
Your desire fashion in just a
click : - ]