3. DES: 315
Submitted to –
MD. ZAFAR ALAM BHUYIAN
Professor and Assistant Proctor of SMUCT
Submitted By:
Md Sazad Hossain Sozol
Id : 102011150
Group : B
Semester : 5th
Batch: 19th
5. About Rang:
Since 1994, Rang has been contributing to the growth of handloom and
handicraft industry. With the motto of painting time Rang has
introduced a new dimension of novelty in the trend of clothing. Rang’s
concept of fashion has evolved round the quest for and celebration of
national heritage. The predominant ingredient of our products being
indigenous colours and fabrics, the ideology of Rang is to spread an
aesthetic experience among our people. Going beyond the typical point
of commerce and being urged by the values of our heritage and a clear
sense of commitment Rang arranges special programmes to observe
festivals and rituals. Ahead of all such occasions our customers now
wait with keen interest to see our response to every socio-religious
festivals. At the centre of Rang’s concept of fashion is the spirit of
variety and variation in our application of colours. The same urge has
been essentially reflected in most of our products. Through the
simultaneous motivation of flourishing our handloom and handicraft
industry and introducing ever new products Rang has come to be
esteemed as one of the leading fashion entrepreneurs of the country.
7. Item of Rang
Hand work : Handicraft, Block work, Boutique work even some printing work
they are doing.
Ornament’s : Jut bag, Jut cap, Fabric bag, fabric cap, Mud made jewelry etc.
Others : Bamboo made; Mug, Glass, Show piece etc.
Gent’s wear : Panjabi, Fotua, Shirt, T-Shirt etc.
Women’s wear :Sharee, Tops, Skirt, Salwer-Kamiz, Three piece, Maxi, Ladis
Panjabi, Scarf, Blows piece etc.
Baby’s wear : Baby set, Fotua, Panjabi, pant, shirt etc.
8. Materials of Product
Rang use in their product our local fabric like Tat
fabric, Khadi, Andy silk, Rajshahi silk, Cotton fabric,
Half silk etc. which all are made by Bangladeshi fabric
industries.
9. Sharee
Traditional women’s dress, Rang produce sharees
of all possible color, shades and of intricate unique
designs. Very much liked by women of all ages.
11. Salwar Kameez
This dress is worn by women of Indian subcontinent and
very much popular among girls in Banagladesh. Rang
produce varied range of Salwar Kameez. We have Salwar
kameez of block print, Karchupi, embroidery, batique
print, Zardousi, tie-dye, Zamdani motif and of every
possible handwork.
13. Panjabi:
Rang is very famous for it’s colorful Panjabi. Our Panjabi
range is diverse in design. You shall find Panjabi of every
mood and of each occasion. The clothing material and
handwork done are of high quality and texture. Just step in
to any of our showroom and you will be amazed to see our
product line
15. Fatua:
The traditional casual wear worn since ancient times
of bengali culture. This traditional dress evolved in
design, it is more colorful now. Rang has Fatua of all
possible motif, clothing and handwork. This dress is
very much liked by people of all ages.
16. T-Shirt
Rang produce T-shirt on each occasion. Rang T-shirts
are of high quality and color. Rang use traditional
motif and unique color combination in our T-shirt.
17. Kurta
In recent years, a new trend has evolved, Kurta is one of
them. It is mixture of Panjabi and Fatua. It is worn with
the combination of Jeans, Pants etc. Very much liked by
young generation.
18. Handicrafts
Rang keeps plenty of handicrafts, specially traditional
toys of Bengali culture. You will find bags, Mobile
bags, Earthen ornaments etc
19. Customer label :
Rang make their product for middle class and for
upper middle class customer and their customer’s age
label are from baby to older people. All kind of ageist
customer can come to the Rang.
20. Production activities & price
Rang normally make their product for all the season
but exceptionally they do some product for any happy
occasion’s which maximum are expensive item. They
show their beautiful & expensive product in front of
the dames. Their price label is from 120 to 12,500 taka .
21. Promotional activities:
At first RANG started their marketing by using print
media like, leaf late and posturing, secondly they
advertise their firm with product in news paper. After
that they participate in fashion exhibition program,
after getting some positive response they start to using
the electronic media for their advertisement at time
they make a website for RANG and then they went to
television advertisement. By using all this marketing
way RANG got so many popularity in public sector.
22. Sales promotion
RANG doesn’t give any facility for their marketing
purpose but they yearly give sale up on their old
product from 15% to 40%. When the customers get the
opportunity of sale then so many customers went to
RANG for getting the opportunities.
23. RANG future plan
Every business firm does have a future plan, they
attract the clients increasing the acceptance of their
products/goods so that their goods might be No.1 and
their products might be sold more. As the same the
future plan of ‘RANG Fashion Houses' is to make their
goods acceptance to the No.1 but m this competing
market ‘RANG has under taken several .To make their
goods No.-l and to increase their sell of goods.
24. Personal opinion :
Just few days before, I visited the show room of RANG
situated at Basundhara city shoping mall. Mainly to know
the marketing policy and through good behavior with the
salesmen and mutual dealing & behavior and about the
standard quality of the products of RANG. After as
requirement off the clients preferring the goods and
purchasing that. The clients after interring into the show
ro0m they may feel that the design and quality of
commodities of RANG is very classical and the price their
dress is within the purchasing capacity of the middle class
people. On the other hand for advertising the products the
‘RANG Fashion' used the printing & electronic media.
25. Conclusion :
RANG Company Ltd. is lower price then any other
company with varieties of colorful fabric. There
products are available in cities.
RANG Company is very familiar in this country.
Most of the people choose to buy their products than
any other products.
26. SWOT Analysis
Strengths: The product’s of rang is very strength than
any other product because most of their products are
made by hand work.
Weaknesses: Getting less worker because most worker
are not capable to do it.
Opportunities: There hand become famous for all over
the world.
Threats: They are the threat for any other clothing
company
