Eden-B2C-Content&Inbound-Marketing

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Eden-B2C-Content&Inbound-Marketing

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  3. 3. Business to Consumer Case Studies
  4. 4. Content Marketing using Facebook
  5. 5. Business Pages
  6. 6. Bars - Facebook
  7. 7. Charities & Not for Profit
  8. 8. Multi-Channel Case Studies
  9. 9. Hairybaby
  10. 10. Dazzledust
  11. 11. The Good Mood Food Blog
  12. 12. Pat The Baker
  13. 13. BlendTec
  14. 14. Diet Coke and Mentos
  15. 15. Kogi BBQ
  16. 16. Earned Media - Gillette
  17. 17. HostelWorld
  18. 18. C-Mon & Kypksi
  19. 19. Greater Manchester Police
  20. 20. Mayo Clinic
  21. 21. Big Brands
  22. 22. Red Bull
  23. 23. DC Shoes

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