Gauri Nainika

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a presentation on one of my favorite designers from india. hats off to their work.

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Gauri Nainika

  1. 1. Gauri Nainika<br /> Presented By:<br /> P allavi Gupta<br /> Smriti Ahuja<br />
  2. 2. The Designers<br />Gauri & Nainika Karan were born and brought up in New Delhi. <br /> Though originally students of economics, they always found fashion extremely fascinating.<br /> After studying at the National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika.<br />
  3. 3. The Brand<br /><ul><li>The label Gauri & Nainika was launched in January 2002 in New Delhi.
  4. 4. A ready-to-wear brand of western wear, the label offers glamorous, elegant and chic styles at competitive prices.
  5. 5. With a design philosophy that is distinctly feminine and refined, their collections are being retailed all over the country at various outlets and exclusive boutiques.</li></li></ul><li>Magnetic Rag<br /><ul><li>The NIFT graduates launched their label, Magnetic Rag, in 2002. </li></ul> At a time when most designers were focussing on clothes with an Indo-western feel and everything was embroidered, the Karan sisters set out to make purely western wear.<br />
  6. 6. “Our parents loved Broadway shows and old Hollywood movies,” remember Gauri and Nainika. “We grew up on a diet of films…. We used to love seeing all those glamorous heroines on screen, particularly Marilyn Monroe and Audrey Hepburn.” <br /><ul><li>And so was sparked a nascent interest that blossomed into their label, Magnetic Rag.</li></li></ul><li>Design Philosophy<br />Gauri and Nainika are inspired by anything beautiful, from European fashion history, art, theatre, Hollywood and red carpet glamour to pictures of their mother from the 70s.<br /><ul><li>An extremely feminine and romantic design philosophy with styles that are luxurious yet understated.</li></li></ul><li><ul><li>Strong emphasis on fabric, cut & colour, the designs are all about shape and flattering silhouettes.
  7. 7. Combining of tailoring with drapery, the garments are meticulously crafted and have a timeless appeal.
  8. 8. Femininity forms the essence of the label with styles that signify youth, glamour and sophistication.</li></li></ul><li>Inspiration by their mother<br /><ul><li>Karan sisters are stylish dressers, a quality they attribute to their mother. “Growing up, I remember her look as simple but still so strong-oversized sunglasses, red lip-stick, full skirts and very little jewellery,” reminisces Gauri.</li></li></ul><li>The Client<br /><ul><li>Gauri & Nainika cater to a very distinct persona - one who likes to dress with a sense of occasion and is always at the forefront of fashion.
  9. 9. The styles are for a self-determining woman who is modern, chic, loves fashion for its magnificence and spectacular nature and pours her entire personality into her clothes.</li></li></ul><li>Boutique-store forWomen-Gauri Nainika At Chamomile<br />Chamomile, the boutique-store for women and the fashion space with collections of 30 leading & promising Indian designers presented &quot;Rain Romance&quot; at their Khar store. <br />
  10. 10. Key fashion style<br />Collections are crafted around their core philosophy. <br /> Inspired by both old Hollywood glamour and Grecian drapery, silhouettes were formed through colourful organza panels or were accentuated through a single eye-catching asymmetrically placed panel.<br /> Focus lay on the empire line which was emphasized through contrasting belts.<br />Gauri & Nainika’s collection is a statement for crisp and clean cut silhouettes.<br />
  11. 11. Their Collections<br />Their collection at WLFW YEAR 2006<br />WLFW collection YEAR 2007<br />
  12. 12. Spring/Summer 09<br />COLLECTION AT WLFW 2008 inspired by 1930’s.<br />
  13. 13. Autumn/Winter 2008<br />
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  15. 15. Key fashion communication ideas adopted by them<br />They launched their collection by showcasing it in Wills Lifestyle Fashion Week (WLFW).<br />They never really aimed at Bollywood, but it still served them as a medium for communication.<br /> “ we never consciously aimed at <br />Bollywood” – Gauri Karan<br />
  16. 16. Designing Bollywood<br />Actors Priyanka Chopra, Bipasha Basu, Aishwarya Rai Bachchan, Deepika Padukone and Katrina Kaif have worn their dresses and gowns for public appearances.<br />In the past year Gauri and Nainika designs have been on Bollywood’s most stylish.<br />
  17. 17. Priyanka Chopra chose a polka-dotted dress for a polo match, and Aishwarya Rai was spotted in a monochrome wrap dress.<br />
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  23. 23. . “I think our appeal lies in the femininity of clothes-it’s an aesthetic that comes naturally to us” says Nainika.<br />
  24. 24. Red Carpet 101<br />How to make a Dazzling Red-Carpet Debut<br />Minimal accessories <br /> a necklace, or earring along with a clutch, is more than enough.<br />Glamorous hair and make-up <br /> highlight one area-bold, red lips are a classic. Or go sultry with dark smoky eyes. Leaving your hair down or pull it back in a loose chignon.<br />
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  26. 26. The Karan Sisters’ Favourite Red Carpet Moments <br />
  27. 27. Penelope Cruz in ATELIER VERSACE<br />Renee Zellweger in vintage JEAN DESSES<br />Renee Zellweger in CAROLINA HERRERA<br />
  28. 28. The Karan’s Fashion Mantra:<br />“It’s an idea that is now gaining ground, is that you don’t always need to wear Indian for a formal occasion.”<br />Her beliefs in a country where the garment is a national treasure is “A dress is so much more....”<br />
  29. 29. Indian Fashion gets a Makeover<br /> Today’s young women are showing off more skin than ever before. “In India in general, women are wearing more western in places where they would wear salwar kameezes, like a cocktail dress for a sangeet,” says fashionista Gauri Karan of Gauri & Nainika. “Women are experimenting and are not as self-conscious anymore.” <br />
  30. 30.  <br />Gauri & Nainika<br />  MGF Mall - Saket<br />  <br />Ogaan<br />  Khan Market - Delhi<br /> <br />Ensemble <br />  Bandra - Mumbai<br />  Kemps Road - Mumbai<br />  <br />  Aza<br />  Altamount Road - Mumbai<br />  <br />Chamomile<br />  Khar West - Mumbai<br /> Araliya<br />  Koregaon Park - Pune<br />Presence (stores)<br />Zoya <br /> Bandra - Mumbai <br /> Kimaya<br /> Juhu – Mumbai<br />  Collage<br />Greams Road – Chennai<br />Etalage<br /> T Nagar, Chennai<br /> <br /> Evoluzione –<br /> Khader Nawaz Khan Road – Chennai<br /> 85 Lans Downe<br /> Sarat Bose Road - Kolkatta <br />Aura<br />Sadar – Nagpur<br /> <br />
  31. 31. Conclusion<br /> Gauri and Nainika Karan are the only designers that in India who only design western wear. They cater to a small segment of population who are well travelled and knows about fashion.. <br />According to them, “Western wear is really catching up”.<br />They offer very glamorous, elegant and chic style silhouettes. Their designs are mainly inspired by old Hollywood glamour.<br />
  32. 32. Bibliography<br />Websites<br />www.fdci.org<br />www.indiwo.in.com<br />www.Vouge.com<br />www.coolspotters.com<br />www.thaindian.com<br />www.highheelconfidential.com<br />Magazines<br /> Vogue<br /> Elle<br />
  33. 33. Thank you<br />

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