The Designers<br />Gauri & Nainika Karan were born and brought up in New Delhi. <br /> Though originally students of economics, they always found fashion extremely fascinating.<br /> After studying at the National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika.<br />
The Brand<br /><ul><li>The label Gauri & Nainika was launched in January 2002 in New Delhi.
A ready-to-wear brand of western wear, the label offers glamorous, elegant and chic styles at competitive prices.
With a design philosophy that is distinctly feminine and refined, their collections are being retailed all over the country at various outlets and exclusive boutiques.</li></li></ul><li>Magnetic Rag<br /><ul><li>The NIFT graduates launched their label, Magnetic Rag, in 2002. </li></ul> At a time when most designers were focussing on clothes with an Indo-western feel and everything was embroidered, the Karan sisters set out to make purely western wear.<br />
“Our parents loved Broadway shows and old Hollywood movies,” remember Gauri and Nainika. “We grew up on a diet of films…. We used to love seeing all those glamorous heroines on screen, particularly Marilyn Monroe and Audrey Hepburn.” <br /><ul><li>And so was sparked a nascent interest that blossomed into their label, Magnetic Rag.</li></li></ul><li>Design Philosophy<br />Gauri and Nainika are inspired by anything beautiful, from European fashion history, art, theatre, Hollywood and red carpet glamour to pictures of their mother from the 70s.<br /><ul><li>An extremely feminine and romantic design philosophy with styles that are luxurious yet understated.</li></li></ul><li><ul><li>Strong emphasis on fabric, cut & colour, the designs are all about shape and flattering silhouettes.
Combining of tailoring with drapery, the garments are meticulously crafted and have a timeless appeal.
Femininity forms the essence of the label with styles that signify youth, glamour and sophistication.</li></li></ul><li>Inspiration by their mother<br /><ul><li>Karan sisters are stylish dressers, a quality they attribute to their mother. “Growing up, I remember her look as simple but still so strong-oversized sunglasses, red lip-stick, full skirts and very little jewellery,” reminisces Gauri.</li></li></ul><li>The Client<br /><ul><li>Gauri & Nainika cater to a very distinct persona - one who likes to dress with a sense of occasion and is always at the forefront of fashion.
The styles are for a self-determining woman who is modern, chic, loves fashion for its magnificence and spectacular nature and pours her entire personality into her clothes.</li></li></ul><li>Boutique-store forWomen-Gauri Nainika At Chamomile<br />Chamomile, the boutique-store for women and the fashion space with collections of 30 leading & promising Indian designers presented "Rain Romance" at their Khar store. <br />
Key fashion style<br />Collections are crafted around their core philosophy. <br /> Inspired by both old Hollywood glamour and Grecian drapery, silhouettes were formed through colourful organza panels or were accentuated through a single eye-catching asymmetrically placed panel.<br /> Focus lay on the empire line which was emphasized through contrasting belts.<br />Gauri & Nainika’s collection is a statement for crisp and clean cut silhouettes.<br />
Their Collections<br />Their collection at WLFW YEAR 2006<br />WLFW collection YEAR 2007<br />
Spring/Summer 09<br />COLLECTION AT WLFW 2008 inspired by 1930’s.<br />
Key fashion communication ideas adopted by them<br />They launched their collection by showcasing it in Wills Lifestyle Fashion Week (WLFW).<br />They never really aimed at Bollywood, but it still served them as a medium for communication.<br /> “ we never consciously aimed at <br />Bollywood” – Gauri Karan<br />
Designing Bollywood<br />Actors Priyanka Chopra, Bipasha Basu, Aishwarya Rai Bachchan, Deepika Padukone and Katrina Kaif have worn their dresses and gowns for public appearances.<br />In the past year Gauri and Nainika designs have been on Bollywood’s most stylish.<br />
Priyanka Chopra chose a polka-dotted dress for a polo match, and Aishwarya Rai was spotted in a monochrome wrap dress.<br />
. “I think our appeal lies in the femininity of clothes-it’s an aesthetic that comes naturally to us” says Nainika.<br />
Red Carpet 101<br />How to make a Dazzling Red-Carpet Debut<br />Minimal accessories <br /> a necklace, or earring along with a clutch, is more than enough.<br />Glamorous hair and make-up <br /> highlight one area-bold, red lips are a classic. Or go sultry with dark smoky eyes. Leaving your hair down or pull it back in a loose chignon.<br />
The Karan Sisters’ Favourite Red Carpet Moments <br />
Penelope Cruz in ATELIER VERSACE<br />Renee Zellweger in vintage JEAN DESSES<br />Renee Zellweger in CAROLINA HERRERA<br />
The Karan’s Fashion Mantra:<br />“It’s an idea that is now gaining ground, is that you don’t always need to wear Indian for a formal occasion.”<br />Her beliefs in a country where the garment is a national treasure is “A dress is so much more....”<br />
Indian Fashion gets a Makeover<br /> Today’s young women are showing off more skin than ever before. “In India in general, women are wearing more western in places where they would wear salwar kameezes, like a cocktail dress for a sangeet,” says fashionista Gauri Karan of Gauri & Nainika. “Women are experimenting and are not as self-conscious anymore.” <br />
Conclusion<br /> Gauri and Nainika Karan are the only designers that in India who only design western wear. They cater to a small segment of population who are well travelled and knows about fashion.. <br />According to them, “Western wear is really catching up”.<br />They offer very glamorous, elegant and chic style silhouettes. Their designs are mainly inspired by old Hollywood glamour.<br />