Strategy <ul><li>What am I selling? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>Where is my audience? </li></u...
Tactics <ul><li>How am I going to reach them? </li></ul><ul><li>What tools do I need to use? </li></ul>
Tools <ul><li>Email </li></ul><ul><li>FB Page </li></ul><ul><li>Twitter </li></ul><ul><li>Blog / Website </li></ul><ul><li...
Budget <ul><li>I want to try before I buy. </li></ul><ul><li>I want to move some traditional to digital. </li></ul>
Reactive (Listening) Strategy Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
 
Google.com/alerts
 
 
search.twitter.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wildfireapp.com
 
 
 
 
Proactive (Lead) Strategy
 
Facebook.com/ads
www.yourmindframe.com
 
 
www.yourmindframe.com
www.yourmindframe.com
 
 
 
 
Capturing people is about new leads, not conversions.
The Derrynoid Centre
 
426 vouchers were sold 88% redemption rate 26% increase in bar sales
12% renewal on  new leads
 
Formstack.com Landing Page
 
 
 
 
 
 
 
 
 
 
Eventbrite.com
 
Exacttarget.com
 
Mailchimp.com
 
Management of Tools
Stop and Think <ul><li>What was the key takeaway from the conversation? </li></ul><ul><li>What is the main barrier to chan...
The Next 48 Hours <ul><li>List out your marketing initiatives </li></ul><ul><ul><li>How does each support your brand? </li...
Connect With Me Kylelacy.com @kyleplacy 765-610-5965
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Building a Digital Strategy that Makes Money

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Building a Digital Strategy that Makes Money

  1.  
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  3.  
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  6. Strategy <ul><li>What am I selling? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>Where is my audience? </li></ul><ul><li>Why do they need digital? </li></ul>
  7. Tactics <ul><li>How am I going to reach them? </li></ul><ul><li>What tools do I need to use? </li></ul>
  8. Tools <ul><li>Email </li></ul><ul><li>FB Page </li></ul><ul><li>Twitter </li></ul><ul><li>Blog / Website </li></ul><ul><li>FB Ads </li></ul><ul><li>Hootsuite </li></ul><ul><li>Google Alerts </li></ul>Camera Unique Phone numbers Formstack Google Analytics WildFire Apps YouTube
  9. Budget <ul><li>I want to try before I buy. </li></ul><ul><li>I want to move some traditional to digital. </li></ul>
  10. Reactive (Listening) Strategy Proactive (Lead) Strategy
  11. Reactive (Listening) Strategy
  12. Proactive (Lead) Strategy
  13. Reactive (Listening) Strategy
  14.  
  15. Google.com/alerts
  16.  
  17.  
  18. search.twitter.com
  19.  
  20.  
  21.  
  22.  
  23.  
  24.  
  25.  
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  28.  
  29.  
  30.  
  31.  
  32.  
  33. Wildfireapp.com
  34.  
  35.  
  36.  
  37.  
  38. Proactive (Lead) Strategy
  39.  
  40. Facebook.com/ads
  41. www.yourmindframe.com
  42.  
  43.  
  44. www.yourmindframe.com
  45. www.yourmindframe.com
  46.  
  47.  
  48.  
  49.  
  50. Capturing people is about new leads, not conversions.
  51. The Derrynoid Centre
  52.  
  53. 426 vouchers were sold 88% redemption rate 26% increase in bar sales
  54. 12% renewal on new leads
  55.  
  56. Formstack.com Landing Page
  57.  
  58.  
  59.  
  60.  
  61.  
  62.  
  63.  
  64.  
  65.  
  66.  
  67. Eventbrite.com
  68.  
  69. Exacttarget.com
  70.  
  71. Mailchimp.com
  72.  
  73. Management of Tools
  74. Stop and Think <ul><li>What was the key takeaway from the conversation? </li></ul><ul><li>What is the main barrier to change? </li></ul><ul><li>What will you do in the next 48 hours? </li></ul>
  75. The Next 48 Hours <ul><li>List out your marketing initiatives </li></ul><ul><ul><li>How does each support your brand? </li></ul></ul><ul><li>List out each piece of the sales life cycle </li></ul><ul><ul><li>How do I support each? </li></ul></ul>
  76. Connect With Me Kylelacy.com @kyleplacy 765-610-5965

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