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Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO AMAZON

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On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4.

These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon.

We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.

Check out the slides attached here and feel free to reach out if you have any questions!

SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Published in: Marketing
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Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO AMAZON

  1. 1. Q4 PREP WEBINAR SERIES HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO AMAZON
  2. 2. ● Director of Marketing and Operations at Seller’s Choice ● Over a decade in e-commerce marketing ● Helped many sellers scale to well over 8-figures ● Digital strategy expert ● Married & loves a good glass of whiskey (no relation) ● Head of Marketing and Customer Success at LandingCube ● Three years in e-commerce ● We help sellers grow their business through external traffic ● 650+ Sellers, 91,000 codes ● Triplet & bilingual stand-up comedian
  3. 3. An existing Amazon seller Ready to drive a new audience to your listings Struggling with the tracking limitations of Amazon Looking to build a brand, not just sell products Flat-out awesome!
  4. 4. Scale Your Amazon Business with External Traffic!
  5. 5. Why Drive Traffic to Amazon? TOO MUCH COMPETITION or FIRST-MOVER
  6. 6. Why Drive Traffic to Amazon? Reach More Potential Customers Stay Ahead of the Competition Get Rewarded By Amazon Boost Amazon Performance - Sales - Conversion Rates - Rankings Build Defensible Brand - Emails - Relationships - Customer Lifetime Value REACH NEW AUDIENCE INCREASE BSR EASIER OPERATIONS
  7. 7. #1 Mistake In Driving Traffic to Amazon Sending traffic straight to an Amazon listing is a big mistake. External traffic is less likely to convert. Conversion rates drop and you sacrifice a relationship for a quick sale. Better approach is to use a landing page and build an Amazon sales funnel.
  8. 8. STOREFRONTS!
  9. 9. AMAZON OFFERS TRACKING! (Sort Of) EXAMPLE: https://www.amazon.com/stores/page/A74E1C97-EDF2-452D-857B-2E8AFF A38D8C?channel=FacebookAds1
  10. 10. Three Types of Landing Pages Storefronts General purpose landing page - No discounts. Goal is to collect emails - Free content Amazon specific landing page - Goal is to boost rankings on Amazon (also collect emails) - Give discount code
  11. 11. Try Using...YOUR OWN WEBSITE?! Listing Link Storefront Source Tag Link Promo Landing Page Link AFFILIATE LINK?! “AVAILABLE ON AMAZON” BUTTON *LEGITIMIZE YOUR BRAND!*
  12. 12. WHAT CHANNELS DO YOU USE?!
  13. 13. TRAFFIC CAN COME FROM ANYWHERE
  14. 14. LandingCube Amazon Sales Funnel
  15. 15. Amazon Landing Page
  16. 16. Discount % vs. Conversion Rate
  17. 17. Which Channel to Choose No Channel is Best for Every Brand Depends on niche, goals, assets, experience Experimental mindset: Where on the web is my target customer?
  18. 18. Facebook/Instagram Advertising Wide user base, sophisticated targeting Lookalike audiences Building ideal customer audience (AND/OR) Experiment with copy/creative (and targeting)
  19. 19. Facebook Lookalike Audiences Wide user base, sophisticated targeting Lookalike audiences Building ideal customer audience (AND/OR) Experiment with copy/creative (and targeting)
  20. 20. Facebook/Instagram Advertising Cold Campaign - Include New Audience - Exclude Clicked CTA Remarketing (if website available) - Include Website Visitors - Exclude Website Purchasers - Exclude Clicked CTA Abandoned Cart (if website available) - Include Added to Cart - Exclude Website Purchasers - Exclude Clicked CTA
  21. 21. Influencer Campaigns Integrating an existing audience with your brand Short-term vs Long-term
  22. 22. Google Ads If product is searchable this is great option Amazon vs Google search intent “Available on Amazon” Button? SHOPPING ADS! Product Landing Page? SEARCH ADS!
  23. 23. READY TO DRIVE MORE TRAFFIC TO AMAZON IN Q4?!
  24. 24. DOWNLOAD! Optimized Amazon Listings To Increase Conversions and WIN! bit.ly/AMZlisting 30-Min. Marketing Consultation SellersChoice.agency/Giveaway (Password: amazontraffic) @AndrewMaff DISCOUNT + FREEBIES! 30% Lifetime discount on LandingCube Use invite code brand at checkout Free Guide on Driving Traffic Free Guide on Getting Reviews Will send in follow-up email
  25. 25. THANKS FOR ATTENDING OUR WEBINAR!

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