2. Whether a company is operating in good or
difficult economic times they must market
strategically.
3. That means that there must be an overall goal as
well as a core methodology for the company to
follow.
4. Blindly following trends such as “mobile
marketing” or “Google Maps” without a strategy
are unlikely to get you the results that you want
from your promotional efforts.
5. How you approach the market is as important as
how much traffic you can get to your website.
6. Understanding the nature of your customer and
what they desire to buy will always trump even
the best search engine marketing strategies.
8. Whether a company is doing internet marketing
or television commercials, there is a certain
structure that all successful marketing and
promotion fits into.