2. Bauer Media
Bauer Media is a multimedia company which is based in Germany
and functions in more than 10 countries worldwide. Founded in
1875, Bauer Media Company produces magazines with both
mainstream and niche audiences. An example of the mainstream
magazines are Kerrang!, Empire and Q. Some of the examples for
the niche magazines are those of with topics of fishing and sports
like golf which may be an interest for an older audience. The
target audience of this company are basically everyone who exists
in status quo. Music magazines such as Kerrang! and Q target
teenagers and older audiences while men’s magazines such as
FHM targets the mature male audiences. Since brand images are
constructed through time with advertisements and promotional
campaigns, Bauer Media is a very reliable company with more 19
million consumers per week. This shows that the company is very
famous due to the very diverse target audience it has. It also
captures people’s attention with either similar or different
interests. The company owns both magazine and radio media. It
also owns Australia’s largest magazine publisher, ACP Magazines.
To the right is a breakdown of Bauer Media’s audience-
3. Empire Magazine
Empire magazine is produced by Bauer Media. The following slides
show information about Empires target audience.
5. IPC Media
IPC Media Ltd (formerly International Publishing Corporation), a wholly owned
subsidiary of Time Inc., is a consumer magazine and digital publisher in the
United Kingdom, with a large portfolio selling over 350 million copies each
year.
NME is one magazine produced by Inspire, a section of IPC Media which target
the male market. NME is the world's longest-running music weekly.
6. NME
New Musical Express, popularly known by the acronym NME, created
by Theodore Ingham, is a UK weekly pop/rock music journalism
publication, published since March 1952. It started as a music
newspaper, and gradually moved toward a magazine format during
the 1980s and 90s, changing from newsprint in 1998. It was the first
British paper to include a singles chart, in 14 November 1952
edition. In the 1970s it became the best-selling British music
newspaper. During the period 1972 to 1976, it was particularly
associated with gonzo journalism (self-involved reporting), then
became closely associated with punk rock through the writing of
Tony Parsons.
An online version of NME, NME.com, was launched in 1996. It is now
the world's biggest standalone music site, with over 7 million users
per month. As of 16 August 2012, the magazine's circulation was
measured as 23,924.
7. NME Target Audience
According to IPC Media NME’s target market is-
• 17-30 year old males
• ABC Socio-Economic groups
• Male/Female 73%/27%
• Average Age 25
• 34% are working full time
• 18% are working part time
• 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME
for at least 3 years
• 84% think the magazine gives them what
they want spending an average of 46 minutes
reading each issue
8. Typical NME Buyer Profile
Further information on NME redaers-
• 80% of NME readers feel that music is an
important part of their lives
• 79% of NME readers like to listen to new
bands
• 63% specially choose to listen to
indie/guitar bands
• 49% specially choose to listen to live bands
in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical
instrument in the next year
