A2 Media Coursework

1. Textual Analysis of Radio
Advert
We Want Any Car – Mini
https://www.youtube.com/watch?v=GWQFuCz_TVY

2. 0:00 - 0:02
 0:00-0:02 – There is an orchestral bed in the
background of the advert, with a voiceover norming in
with a clear English accent ensuring optimum audibility,
who says; ‘Another normal day at anycar.com’.
 This immediately establishes the relatable tone of the
advert.
 The Foley sound in the background of a keyboard
tapping suggests that the company work hard.

3. 0:03 – 0:10
 Another voice, which has a slightly comical accent enters
the voiceover, impersonating what the company would
be like engages the audience, offering entertainment
aswell as assuring them that it will be a ‘quick, no
nonsense sale’.
 The statement ‘We’ll take it’ at the end further reassures
the audience that they will work with anything, and that
they are the right choice to sell a car to.
 The rhythmic bed music in the background builds up in
intensity.

4. 0:11 – 0:14
 Once again, the voiceover reassures the audience that
this is the obvious choice of company to use through the
persuasive language of the superlative ‘best’.
 It makes the audience wonder why they haven’t used
the company before.
 This targets an easily persuadable, unsophisticated
audience.

5. 0:15 – 0:18
 Once again, persuasive language comes into play here
with the triple, and the repetition of ’No’.
 ‘Lolly’ is colloquial language which origins from cockney
rhyming slang, making the target audience more
obvious through the language and the unsophisticated,
East London accent.
 ‘Pukka’ is slang for top quality and genuine, indicating
the quality of the company’s work.

6. 0:19 – 0:29
 The voiceover begins to hype, and the brass orchestral
bed in the background connote a spectacle, placing the
company on a pedestal.
 The Foley sound of a lightbulb suggests a bright idea,
making the audience believe that they have thought of it
themselves, again reinforcing the unsophisticated
audience.
 The voiceover and the bed become increasingly louder to
build up to the final climax, before ending on a punch.