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14. RECAP:
minimum 800 words on a single topic
include an interesting visual or video
follow an editorial calendar
write to your marketing persona
craft a compelling meta description
include on-page links to related content
include a call-to-action button
engage with your connections
21. RECAP:
understand your client’s buying process
create an offer your prospects will want
create a form matching the value of the offer
prep for a variety of screens
respond promptly