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Social Media Strategy for B2B Businesses


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Social media, and its various forms, really just amounts to the age old art of person-to-person networking brought into the digital age. As long as you keep that in mind, you’ll have an easier time working towards engagement and referrals.

Published in: Social Media
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Social Media Strategy for B2B Businesses

  1. 1. Strategic Use of
 Social Media For B2B Businesses
  2. 2. Networking doesn’t just happen
 on the golf course anymore
  3. 3. So what can being active on social media 
 do for your business? 1. Build Awareness of your Business 2. Build a Reputation for your Business and key people 3. Build a base of Referrals for your Business
  4. 4. Build contacts not followers
  5. 5. Be yourself
  6. 6. Know before you go Social Media
  7. 7. Personal Facebook
  8. 8. Broadcast/Public Chatting Twitter
  9. 9. Business LinkedIn
  10. 10. Photo-Based Instagram
  11. 11. Topical Google+
  12. 12. Personal Interest Pinterest
  13. 13. Quality connections. Quality topics. Quality engagement.
  14. 14. Set yourself up for success • Professional imagery • Accurate descriptions • Post 1-2 times a day • Let Personas guide you • Always proofread!
  15. 15. Social Media Managers can’t network like you can
  16. 16. Inform, entertain, share… don’t sell
  17. 17. Don’t sell? But what about 
 advertising on social?
  18. 18. #BuildContactsNotFollowers tweet this @kayak360
  19. 19. Handout:
  20. 20. Empowering you and your online marketing to succeed KAYAK Online Marketing
  21. 21. Bonus Resource: