Googles SEOStarter GuideTina ArnoldiCoastal Community Foundation
I’m easy to findThe Day Job• tina@coastalcommunityfoundation.orgo 793-6036The Evening Job• tina@360internetstrategy.como 4...
A quick plug for upcoming events RestartSC.org Social media workshop – June 22nd SCTechAcademy.org Email Marketing – J...
What is SEO?• It’s about making your website easy to find- both by spiders and by humans.• Intento Navigationalo Informati...
Tags
What are tags anyway?• HTML tags are coding instructions that tellthe web browser how to see the page• <title>• <h1>• <met...
<title>Coastal Community Foundation ofSouth Carolina - Community Giving -Charleston, SC</title>Title
ExamplesOnline marketing strategy for nonprofits and small businessGoogle Analytics Training - On site - Charleston, SC
Why do page titles matter?• Lets the user and search engine know whatthe site is about• Describes the content• Descriptive...
Meta Descriptions
Why do meta descriptions matter?• Lets the user and search engine know whatthe site is about• Not a ranking factor• It’s a...
Heading <H1>• H1 - tells Google and users this is importanto <h1> Training </h1>o <h2> Google Analytics </h2>o <h1> Servic...
Alt (for images)If your image doesnt display for somereason, the "alt" attribute will at least show adescription of the pi...
What if this picture doesntdisplay?
alt="Geekend Savannah GA 2011"src="http://360internetstrategy.com/wp-content/uploads/2013/03/Geekend-screen-shot-300x164.png
Friendly URLsx8alskjfd?a;slk.html
Navigation
Why does navigation matter?• People want to find what they need quickly• If an item on your site is more than threeclicks ...
Don’t do thishttp://360internetstrategy.com/online-marketing-services/http://360internetstrategy.com/online-marketing-serv...
Sitemaps
Sitemaps• A list of pages on your site.• Dynamic content.• New site with few links.• For people to use if they have troubl...
Sitemap for people
Sitemap for Googlehttp://360internetstrategy.com/sitemap.xml
Is it working?Google Webmaster Tools
404 errors
404 errors• An irritation more than a crisis• A status code seen by the user when thepage doesn’t existo Link out there po...
Customize your 404 page• Will help users find what they are looking foro Same look and feel as rest of the siteo Link to p...
Keywords
Consider keywords when developing content• How people search• Analytics• Keywords tool• Customer centric• Long tail
Google’s Keyword Tool
Content
Content• Blogs• Social Media• Enewsletters
What makes good content?• Engaging• Unique• Serves a purpose• Lists• Negative• Use keywords• References your site• Images•...
Share it36
Anchor text
What’s anchor text?•Visible, clickable text in a hyperlink•Helps determine the subject matter ofthe item linked-to
Anchor TextClick here to learn moreVSLearn more about Charleston nonprofits
Anchor TextRead our articleVSRead our tips for customer service
Mobile Matters
Check your mobile traffic
www.howtogomo.com
Think LocalGetListed.org
Now what?• Setup:o Google analyticso Google webmaster tools• Read:o Google’s SEO Guide• Check:o Source codeo Keywordso Sit...
I’m easy to findThe Day Job• tina@coastalcommunityfoundation.orgo 793-6036The Evening Job• tina@360internetstrategy.como 4...
Google SEO Guide - Googlefest 2013 - Charleston sc
Google SEO Guide - Googlefest 2013 - Charleston sc
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Google SEO Guide - Googlefest 2013 - Charleston sc

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Google's Search Engine Optimization (SEO) guide walks webmasters through items to check on their sites that will make it more likely for their site to show up in organic search results. It also talks about the importance of keywords and content for marketers.

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Google SEO Guide - Googlefest 2013 - Charleston sc

  1. 1. Googles SEOStarter GuideTina ArnoldiCoastal Community Foundation
  2. 2. I’m easy to findThe Day Job• tina@coastalcommunityfoundation.orgo 793-6036The Evening Job• tina@360internetstrategy.como 410-9320o Blog with helpful tipsOnline• Twitter: TinaArnoldi• LinkedIn: TinaArnoldi• Slideshare: TinaArnoldi• YouTube: TinaArnoldiThe Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com
  3. 3. A quick plug for upcoming events RestartSC.org Social media workshop – June 22nd SCTechAcademy.org Email Marketing – June 20th & 27th Computer Security – July 10th & 17th Email: Annette@CoastalCommunityFoundation.org
  4. 4. What is SEO?• It’s about making your website easy to find- both by spiders and by humans.• Intento Navigationalo Informationalo Transactional• Short phrases• Blended search
  5. 5. Tags
  6. 6. What are tags anyway?• HTML tags are coding instructions that tellthe web browser how to see the page• <title>• <h1>• <meta description>• <alt> (images)
  7. 7. <title>Coastal Community Foundation ofSouth Carolina - Community Giving -Charleston, SC</title>Title
  8. 8. ExamplesOnline marketing strategy for nonprofits and small businessGoogle Analytics Training - On site - Charleston, SC
  9. 9. Why do page titles matter?• Lets the user and search engine know whatthe site is about• Describes the content• Descriptive. Relevant. Brief.• Keep it under 70 characters
  10. 10. Meta Descriptions
  11. 11. Why do meta descriptions matter?• Lets the user and search engine know whatthe site is about• Not a ranking factor• It’s a quick ad for your content• You don’t always need to write it• Keep it under 160 characters
  12. 12. Heading <H1>• H1 - tells Google and users this is importanto <h1> Training </h1>o <h2> Google Analytics </h2>o <h1> Services</h1>• Think of it like an outline: h2, h3, h4, h5, h6
  13. 13. Alt (for images)If your image doesnt display for somereason, the "alt" attribute will at least show adescription of the picture.
  14. 14. What if this picture doesntdisplay?
  15. 15. alt="Geekend Savannah GA 2011"src="http://360internetstrategy.com/wp-content/uploads/2013/03/Geekend-screen-shot-300x164.png
  16. 16. Friendly URLsx8alskjfd?a;slk.html
  17. 17. Navigation
  18. 18. Why does navigation matter?• People want to find what they need quickly• If an item on your site is more than threeclicks away, it’s not important
  19. 19. Don’t do thishttp://360internetstrategy.com/online-marketing-services/http://360internetstrategy.com/online-marketing-services/another-directory/have-you-found-what-you-need-yet/are-you-seriously-still-reading-this/now-i’m-annoyed
  20. 20. Sitemaps
  21. 21. Sitemaps• A list of pages on your site.• Dynamic content.• New site with few links.• For people to use if they have trouble findingsomething on your site.o Hopefully, they won’t need it• For Google to use to find pages on your site.o Sitemap generators
  22. 22. Sitemap for people
  23. 23. Sitemap for Googlehttp://360internetstrategy.com/sitemap.xml
  24. 24. Is it working?Google Webmaster Tools
  25. 25. 404 errors
  26. 26. 404 errors• An irritation more than a crisis• A status code seen by the user when thepage doesn’t existo Link out there pointing to that page• Use Webmaster tools to find URLs causing"not found“
  27. 27. Customize your 404 page• Will help users find what they are looking foro Same look and feel as rest of the siteo Link to popular postso Webmaster tools widget creates a search box andshows alternativeso Show a specific landing page• Or redirect to homepage
  28. 28. Keywords
  29. 29. Consider keywords when developing content• How people search• Analytics• Keywords tool• Customer centric• Long tail
  30. 30. Google’s Keyword Tool
  31. 31. Content
  32. 32. Content• Blogs• Social Media• Enewsletters
  33. 33. What makes good content?• Engaging• Unique• Serves a purpose• Lists• Negative• Use keywords• References your site• Images• Videos
  34. 34. Share it36
  35. 35. Anchor text
  36. 36. What’s anchor text?•Visible, clickable text in a hyperlink•Helps determine the subject matter ofthe item linked-to
  37. 37. Anchor TextClick here to learn moreVSLearn more about Charleston nonprofits
  38. 38. Anchor TextRead our articleVSRead our tips for customer service
  39. 39. Mobile Matters
  40. 40. Check your mobile traffic
  41. 41. www.howtogomo.com
  42. 42. Think LocalGetListed.org
  43. 43. Now what?• Setup:o Google analyticso Google webmaster tools• Read:o Google’s SEO Guide• Check:o Source codeo Keywordso Sitemaps
  44. 44. I’m easy to findThe Day Job• tina@coastalcommunityfoundation.orgo 793-6036The Evening Job• tina@360internetstrategy.como 410-9320o Blog with helpful tipsOnline• Twitter: TinaArnoldi• LinkedIn: TinaArnoldi• Slideshare: TinaArnoldi• YouTube: TinaArnoldiThe Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com

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