test seo presentation

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  • New cell phone just arrived. Love the built-in teleportation device and mind-reader, but the grenade launcher feels a bit out of place.
  • test seo presentation

    1. 1. Social Media Marketing:Planning + Strategy For Any Brand Rachel Greenfield, Marketing Analyst
    2. 2. Have fun and celebrate your brand with the people who love it.
    3. 3. Social is smart for business. • SEO • Branding • Add value with useful content • More measurable than you think
    4. 4. Who am I?• Look at competition, deliver where they don’t• Determine unique brand persona + voice • Grey area between realness and rigidness • Consistent graphic identity
    5. 5. Conquer your media mix: Blog Twitter Facebook YouTube etc.
    6. 6. Own your editorial calendar.
    7. 7. Call yourself a blogger.
    8. 8. Facebook like a boss.
    9. 9. Facebook welcome tab:You better Like us.
    10. 10. On The Oatmeal’s list of things to stop tweeting about.
    11. 11. Video made blenders interesting. “We have definitely felt an impact in sales.” —Tom Dickson, Blendtec founder and star of Will It Blend?
    12. 12. Broadcast yourself.  Plan, shoot, edit (MovieMaker/iMovie)  Distribute (YT, Vimeo)  Promote on social, local directories, embed on site, etc.  Get personal/local network to share
    13. 13. Promote your best content. Start with… • Staff friends and family • Local organizations • Local bloggers/reporters • Non-competing industry connections • Current/former customers
    14. 14. Does it work?Tracking + Analytics • Exclusive promos • Unique phone # (CallFire.com) • Unique URL path (Google Analytics) • Social metrics: Watch and learn
    15. 15. Get a cheap intern. Seriously.
    16. 16. Fun ideas for the road. • Invite user-generated photos, videos, stories about product • Ask / Answer Bye! • Reincarnate lost content • Local focus • Infographics • Poke fun at the mundane • When in doubt  cute animals
    17. 17. 701 Brazos St., Suite 700 Austin, TX 78701 Direct: (954) 554-4070 rachel@sparefoot.com More resources: http://rachelgreenfield.com

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