Kayak online marketing presentation to sait student entrepreneurs

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Randy Milanovic presentation to SAIT (Calgary) student entrepreneurs on marketing for lead capture.

Is it a silver bullet? No. Does it produce ROI? Absolutely!

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Kayak online marketing presentation to sait student entrepreneurs

  1. 1. WEB MARKETING Online Marketing for Lead Capture
  2. 2. feel free to tweet @kayak360
  3. 3. unless of course, you are planning to fail don’t fail to plan
  4. 4. define your key marketing persona(s) and focus your marketing specifically on them the right target
  5. 5. editorial calendar, sales funnel, landing page (based on a business plan and marketing plan) the right tools
  6. 6. Content and SEO Components Marketing Components Blog Editorial Calendar Topic & Title Content & Details Keywords Persona Call to Action Related Offer Status Author: Status... Due Date: Who... Publish Date: Campaign: Author: Status... Due Date: Who... Publish Date: Campaign: Author: Status... Due Date: Who... Publish Date: Campaign: Author: Status... Due Date: Who... Publish Date: Campaign: Author: Status... Due Date: Who... Publish Date: Campaign: Please share - Always Attribute EDITORIAL CALENDAR
  7. 7. Sales & Marketing Funnel Marketing Qualified Offer(s) Sales Qualified Marketing Persona Activities Awareness [ TOFU ] Education [ MOFU ] Validation [ BOFU ] Sales Responsibility Identify decision-makers and influencers and focus content on them specifically. Social Sharing & Engagement, Blog Posts and Comments, etc. Free, non-sales Information related to your services Free non-sales info with introduction to YOUR related services Free sales info expanding on YOUR related services Live Salesperson (phone, email, visit) Marketing Staff kayakonlinemarketing.com/ema Please share - Always Attribute SALES FUNNEL PLANNER
  8. 8. Landing Page(s) Worksheet Topic & Title Funnel Position (TOFU, MOFU, BOFU) Primary Keywords Marketing Persona CTA Button Status Project ID: Status... Author: Who... Due Date: Publish Date: Notes Project ID: Status... Author: Who... Due Date: Publish Date: Notes kayakonlinemarketing.com/ema Please share - Always Attribute LANDING PAGE PLANNER
  9. 9. kayakonlinemarketing.com/ema-toolkit 3 spreadsheets - download the kit
  10. 10. there are 300+ social tools for sharing and collaboration – pick 3 or 4 that you (and your prospects) will use consistently networking tools kayakonlinemarketing.com/ema-toolkit
  11. 11. be certain this is one of them Google+ kayakonlinemarketing.com/ema-toolkit
  12. 12. a site map is not used to show the the hierarchy
 of your pages, it is a set of planned pathways
 for your prospect to follow web site map kayakonlinemarketing.com/ema-toolkit
  13. 13. kayakonlinemarketing.com/ema-toolkit Advertising, Social Engagement Search Query TOFU MOFU BOFU SALES
  14. 14. plan out a single pathway and tweak it. once it is performing properly, add more. start with one kayakonlinemarketing.com/ema-toolkit
  15. 15. Yes. Is it a silver bullet? No. does it really work? kayakonlinemarketing.com/ema-toolkit
  16. 16. Launch of Planned Campaign
  17. 17. thank you @kayak360

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