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All rights reserved by Hungry Digital Limited 2020 1
Social Media Marketing Trends 2020
2020
01/02
Rudi Leung @Hungry Digi...
All rights reserved by Hungry Digital Limited 2020 2
#1 MOBILE-FIRST
CONTENT CONTINUES
TO DOMINATE.
Mobile video consumpti...
All rights reserved by Hungry Digital Limited 2020 3
#2 FACEBOOK EXPECTS
YOUR VIDEOS ARE AT
LEAST 3 MINUTES
LONG.
Algorith...
All rights reserved by Hungry Digital Limited 2020 4
#3 IG STORIES ADS ARE
TAKING OFF AND
WELCOMED BY
ADVERTISERS, FINALLY...
All rights reserved by Hungry Digital Limited 2020 5
#4 CONSCIOUS
CONSUMERISM
CONTINUES TO GROW.
Every brand needs to
iden...
All rights reserved by Hungry Digital Limited 2020 6
#5 KOLS ARE LOSING
TRUST & FAITH AMONG
FANS, ESPECIALLY THE
MILLENNIA...
All rights reserved by Hungry Digital Limited 2020 7
#6 THE FUTURE IS
PRIVATE.
More brand conversations
will take places i...
All rights reserved by Hungry Digital Limited 2020 8
#7 TIKTOK IS TOO
SIGNIFICANT TO BE
IGNORED. BUT IG AND
SNAPCHAT WILL ...
All rights reserved by Hungry Digital Limited 2020 9
#8 FROM IG CHECKOUT
TO MARKETPLACE, MARK
ZUCKERBERG IS TAKING
SOCIAL-...
All rights reserved by Hungry Digital Limited 2020 10
#9 AUTOMATE YOUR
CUSTOMER SERVICES
Chatbots continue to get
smarter....
All rights reserved by Hungry Digital Limited 2020 11
#10 CONTENT IS STILL
KING IN 2020
Costs of social media ads
continue...
All rights reserved by Hungry Digital Limited 2020 12
SOURCES OF REFERENCES
All rights reserved by Hungry Digital Limited 2020 13
SUMMARY COMPILED BY
RUDI LEUNG
rudi.leung@hungrydigital.com
https://...
All rights reserved by Hungry Digital Limited 2020 14All rights reserved by Hungry Digital Limited 2019
THANK YOU
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Top 10 Social Media Marketing Trends 2020

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At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.

This is not a prediction — only a reminder for myself and my team.

The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.

What is your top-10 list of social media marketing trends in 2020?

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Top 10 Social Media Marketing Trends 2020

  1. 1. All rights reserved by Hungry Digital Limited 2020 1 Social Media Marketing Trends 2020 2020 01/02 Rudi Leung @Hungry Digital The Future Outlook
  2. 2. All rights reserved by Hungry Digital Limited 2020 2 #1 MOBILE-FIRST CONTENT CONTINUES TO DOMINATE. Mobile video consumption is expanding. People spend even more time on their phone. All modern content should be tailor-made to best fit on a mobile screen.
  3. 3. All rights reserved by Hungry Digital Limited 2020 3 #2 FACEBOOK EXPECTS YOUR VIDEOS ARE AT LEAST 3 MINUTES LONG. Algorithm changed(again). Long-form videos (e.g. live broadcast or tutorial content) will gain better organic reach on FB or IG.
  4. 4. All rights reserved by Hungry Digital Limited 2020 4 #3 IG STORIES ADS ARE TAKING OFF AND WELCOMED BY ADVERTISERS, FINALLY. Advertisers begin to move away from over-relying on FB ads. IG Stories will become the popular form of social ads, especially targeting the younger audience.
  5. 5. All rights reserved by Hungry Digital Limited 2020 5 #4 CONSCIOUS CONSUMERISM CONTINUES TO GROW. Every brand needs to identify a purpose or a cause that could resonate with its consumers. (e.g. environmental friendly, inclusivity, and equality.)
  6. 6. All rights reserved by Hungry Digital Limited 2020 6 #5 KOLS ARE LOSING TRUST & FAITH AMONG FANS, ESPECIALLY THE MILLENNIALS. Consumers are getting sensitive if a KOL's political standpoint/value aligns with them. Meanwhile, the halo effect of famous KOLs is fading.
  7. 7. All rights reserved by Hungry Digital Limited 2020 7 #6 THE FUTURE IS PRIVATE. More brand conversations will take places in messengers or other dark social marketing tools. To deepen the engagement with loyal fans, brands will further leverage on Facebook Groups.
  8. 8. All rights reserved by Hungry Digital Limited 2020 8 #7 TIKTOK IS TOO SIGNIFICANT TO BE IGNORED. BUT IG AND SNAPCHAT WILL COPY QUICKLY. Vertical entertaining content is the new black. Such trend will land on other leading social platforms soon.
  9. 9. All rights reserved by Hungry Digital Limited 2020 9 #8 FROM IG CHECKOUT TO MARKETPLACE, MARK ZUCKERBERG IS TAKING SOCIAL-COMMERCE SERIOUSLY. Social shopping (browse, interact, pay, and check-out directly via a major social platform) will become the new normal.
  10. 10. All rights reserved by Hungry Digital Limited 2020 10 #9 AUTOMATE YOUR CUSTOMER SERVICES Chatbots continue to get smarter. More consumers will get used to them via FB messengers or Whatsapp. Combine chatbot technology with live human interaction enables companies to serve 24/7.
  11. 11. All rights reserved by Hungry Digital Limited 2020 11 #10 CONTENT IS STILL KING IN 2020 Costs of social media ads continue to increase. But content is still king. Content that targets specific segments will bring long-tail benefits for brands. Blog, Podcast, and Tutorial Videos will never be out of fashion.
  12. 12. All rights reserved by Hungry Digital Limited 2020 12 SOURCES OF REFERENCES
  13. 13. All rights reserved by Hungry Digital Limited 2020 13 SUMMARY COMPILED BY RUDI LEUNG rudi.leung@hungrydigital.com https://www.facebook.com/hungrydigital
  14. 14. All rights reserved by Hungry Digital Limited 2020 14All rights reserved by Hungry Digital Limited 2019 THANK YOU
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At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months. This is not a prediction — only a reminder for myself and my team. The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too. What is your top-10 list of social media marketing trends in 2020?

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