The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
34. Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
35. To help conserve water &
energy, please do your best to
re-use your towel.
36. JUST THOUGHT YOU OUGHT TO KNOW,
75% of people who
stayed in room 34
re-used their towel.
37. 37.2% Towel reuse rate when
hotel guests see a standard
sign.
49.3% Rate when guests see a
sign specific to their
room.
http://www.nytimes.com/2008/03/17/business/17drill.html