SearchLove Boston 2013_Bill Slawski_Future Search


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SearchLove Boston 2013_Bill Slawski_Future Search

  1. 1. The Future of SearchSearchLove BostonMay 20th, 2013Bill Slawski
  2. 2. It’s been a good week for Science Fiction –Space Oddity in Zero Gravity
  3. 3. Amit Singhal on his Childhood Star TrekComputer Dreams at Google I/O
  4. 4. “Hello Computer”Amit also introduced his portion of thedeveloper’s conference as “The Death ofSearch”
  5. 5. Should we be Afraid? Concerned?We should be aware!
  6. 6. The Future and Change Permeatesthe World Around usDavid Foster Wallace on Water
  7. 7. Future Shock is the stress wefeel because of change
  8. 8. “Tell me more of this changemanagement.”A former supervisor of mine, hearing “changemanagement,” became worried that he wasbeing replaced by computers.
  9. 9. Matt Cutts Recently warned people to nottake patents too seriouslyWhats the latest SEO misconception that you would like to put to rest?
  10. 10. Let’s Ignore Matt’s Warning!Patents give the owners a right toprevent others from carrying out theinvention (manufacturing or marketing)but not from learning from the invention.WIPO on Using patent information for policy and business analysis
  11. 11. Bill Slawski Writes about patents and takes them veryseriously      Reads Science Fiction and Patents likeCereal Boxes Works for Webimax as a Senior SEOConsultant – Blogs at
  12. 12. What’s New?New Ways to Crawl & NewIndexing ApproachesNew Ways to SearchNew Ways to Rank
  13. 13. Old Crawling and IndexingApproaches• Googlebot• Streetview Cars• XML Sitemaps• Canonical Link Elements• Pagination Markup• HREFLANGMarkup/Sitemaps
  14. 14. New Crawling and Indexing Approaches WOWD Distributed Indexing Open Learning InformationExtraction Mobile Devices and (Lots of)Sensors Robots and Cloud-BasedObject Recognition Self-Driving Cars and (Lots of)Sensors Glass and Life Streaming
  15. 15. WOWDSystem and Method for Recommendation of Interesting Web PagesBased on User Browsing ActionsGoogle AcquiredPatents fromWOWD thatUse a DistributedIndex Based onLinks PeopleClick Upon
  16. 16. Open Language Learning forInformation ExtractionOpen information extraction from the Web
  17. 17. Mobile Devices and SensorsMethods and apparatus for prediction and modification of behaviorin networksBarometer, Thermometer,Hygrometer, Accelerometer,Magnometer, GPS, Bluetooth,Ambient Light, Proximity,Compass, Gyroscope,Microphone
  18. 18. Cloud-Based RobotsMethods and systems for providing instructions to a robotic deviceMethods and systems for autonomous robotic decision making
  19. 19. Self Driving Cars and Sensors“The communication is two-way, so in addition to downloading Google’smaps, the car can upload its map to Google. If several self-driving carsupload maps showing the new construction barrels, for example, Googlecan update the map it sends to other cars, letting those cars anticipate thehazard.” - Yes, Driverless Cars Know the Way to San Jose
  20. 20. Heads Up Display Google GlassMethod and Apparatus for Enabling a Searchable History of Real-WorldUser Experiences
  21. 21. Searching Facebook Graph Search Knowledge Panels Knowledge Cards and Google Now Search Plus Your World Agent Rank
  22. 22. Facebook Graph SearchDefault Structured Search Queries on Online Social Networks
  23. 23. Knowledge PanelsProviding Knowledge Panels With Search Results
  24. 24. Knowledge CardsProviding digital content based on expected user behavior
  25. 25. Search Plus Your WorldFollowing Online Social Behavior to Enhance Search Experience (Bing)Social Network Powered Search Enhancements (Bing)Presenting Social Search Results (Google)
  26. 26. Agent RankAgent Rank - Version 1Google’s Agent Rank Patent Application - My 2007 Write-up of it in Search EngineLandAgent Rank - Version 2 – PortabilityAgent Rank - Version 3 – Not all Endorsements are EqualThe identity of individual agents responsiblefor content can be used to influence searchratings…. Multiple agents can makecontributions to a single web page whereeach agent is only associated to the contentthat the agent provided.
  27. 27. Ranking Updated News (less tradition) Entities for the Win! User Rank Quality rating and Re-Ranking(Panda and More)
  28. 28. Updated NewsSystems and methods for improving the ranking of news articles – 1st VersionSystems and methods for improving the ranking of news articles – 2nd VersionSystems and methods for improving the rankings of news articles – 3rd VersionWhen Google clustersNews articles around atopic, it picks representativestories for each cluster.The claims section of thelatest version no longerseems to favor Traditionalmedia sources…
  29. 29. Entities For The WinIdentifying Aspects for Web-Search QueriesAspector combines two sources of information to computeaspects. We discover candidate aspects by analyzing querylogs, and cluster them to eliminate redundancies.We then use a mass-collaboration knowledge base(e.g., Wikipedia) to compute candidate aspects for queries thatoccur less frequently and to group together aspects that arelikely to be “semantically” related.
  30. 30. User RankRanking User Generated Web Content• How relevant a response/comment might be from the 1stperson to something that the 2nd person posted,• How original a post/comment/piece of content submitted tothe network might be compared to other content items,• How much “coverage” or broadening of a topic a piece ofcontent might add to the network, based upon uncommonterms in the post or comment or reply,• How “rich” the content item might be, (Does it includemultimedia/rich media content) or• The timeliness of a content item, such as a quick comment inresponse to a post.
  31. 31. Quality RatingWebsite quality signal generation
  32. 32. Take Aways Read Patents – Don’t make assumptions  Don’t be Afraid of Change (SEO is Dead, Again) Understand New Data (Sensor) CollectionApproaches Make Pages about “Things not Strings” andunderstand aspects and relationships betweenthem. Ranking will be increasingly about authority andquality online
  33. 33. Thank YouBill Slawski@bill_slawskibill@seobythesea.combslawski@webimax.comhttp://www.seobythesea.com