SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

    1. 1. DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
    2. 2. “LET’S MAKE A SCROLLER!”
    3. 3. This Is a Storyof small Data
    4. 4. A Small Data Experiment
    5. 5. Then, Magic Happened
    6. 6. So, We Built An Engine…
    7. 7. …That Created Content
    8. 8. Managing Your Risks
    9. 9. Yeah, but 18,000,000?!
    10. 10. Total Cost of Month 121.999.95$31.94Proxies…Hosting…
    11. 11. Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
    12. 12. Fail 2 Out of 3 Times
    13. 13. The MozCast Triad
    14. 14. Prospecting for Data
    15. 15. Data Is Everywhere
    16. 16. Sets – bitly.com/bundles/hmason/1
    17. 17. 10,000 Pictures of Cats
    18. 18. APIs – programmableweb.com
    19. 19. More APIs – mashape.com
    20. 20. APIs in Unlikely Places
    21. 21. API Post – seomoz.org/blog
    22. 22. Build A Crawler
    23. 23. Telling Your Story
    24. 24. Build A Better Mousetrap
    25. 25. “538” = #8 Keyword
    26. 26. Make It Real-time
    27. 27. Be A Better Curator
    28. 28. Go Evergreen – theshortcutts.com
    29. 29. Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete

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