Site Catalyst Overview

1. SiteCatalyst Overview
MENU ORIENTED GLIMPSE
LALITENDU SAHOO

2. The Mission
Site Page Funnel / Dashboard /
Overview Analysis Fallout Alert
Visits Page Conversion funnel Steal a dashboard
Visitors Page Summary Fallout Build a killer dashboard
Page Views Previous Page Flow Save/Share dashboard
Store Visits Next Page Flow Create alerts
Cart Visits
Total Orders Exit Page
Consideration Entry Page
Total Order Single Access Page
Conversion
System Unit
Conversion
Revenue
Revenue Per Visit
Average Order Value

3. Expectation
 Walk out of the room with a dashboard built for
your specific needs
 Feel comfortable using SiteCatalyst for your daily
work
 Know where to get help if you have questions

4. Content
 SiteCatalyst Overview
 Report Suites
 Menu Orientation
 Other useful reports

5. SiteCatalyst Overview
 Web Analytics
 is the measurement, collection, analysis and reporting of Internet
data for the purposes of understanding and optimizing Web usage.
(Web Analytics Association)
 Industry best practice is to link attitudinal, behavioral, and
competitive data to form insights and drive actions
 SiteCatalyst
 is the application to help us collect, analyze and report customer
clickstream behaviors
 It provides
 Near real-time data to make timely decisions
 Reader-friendly dashboard to get a quick snapshot of the KPIs
 Automatic alerts
 One place to measure, analyze and optimize online initiatives

6. SiteCatalyst—IS and ISN'T
 SiteCatalyst is better than our legacy clickstream system
 Data collection method
 Allow anybody without serious database skills to access vast amount
of data and reports
 Globally available; enable standardization of KPIs across all
countries
 However we should realize
 SiteCatalyst is just one pillar of the true web analytics
 Like any other tool, SiteCatalyst has its own limitations
 Company website is probably the most complex in the world
 The best advice I have
 Don’t throw the baby out of window with the bath water

7. REPORT SUITES
WHEN SHOULD I USE COUNTRY/SEGMENT REPORT SUITES?
• Your analysis is focused on one particular segment
• Your analysis does not require you to view data for homepages, gen pages, corporate
content, etc.
WHEN SHOULD I USE THE GLOBAL ONLINE REPORT SUITE?
• Your analysis will involve comparing data across Country/Request segments
• Your analysis requires you to view data for pages such as homepages, gen
pages, corporate content, etc.
• Your Country/Segment does not have its own report suite

8. MENU ORIENTATION
Contains all the site-wide reports for basic traffic metrics, high level
order/revenue data, and other success events.

9. MENU ORIENTATION
Contains all the traffic reports specific to content areas. The pages
report can be found here.

10. MENU ORIENTATION
Contains traffic reports that show the typical navigation flow through
the site. Next page and previous page reports can be found here.

11. MENU ORIENTATION
Contains conversion reports that show the effect that traffic drivers
such as search engines and referrals have on orders, revenue, and
other success events. These have visit-based attribution.

12. MENU ORIENTATION
Contains conversion reports that give insight to which campaigns
have the greatest impact on orders, revenue, and other success
events. These have been customized to have 30 day attribution.

13. MENU ORIENTATION
Contains conversion reports detailing product-level data to give
insight to which products were viewed and purchased.

14. MENU ORIENTATION
Contains multi-session visitor data with insights to return
frequency, loyalty, geographics, technographics, etc.

15. MENU ORIENTATION
Contains all the customized Company conversion reports which give
insight to how various site features and user behaviors affect orders,
revenue, and other success events.

16. MENU ORIENTATION
Contains all the customized Company traffic reports which give
insight to the user behaviors and usage, popularity, and navigation
paths used to find various site features.

17. Critical Information for Interpreting Reports
 Definitions of Visits:
 Visits: Includes visits to any page including Support and E&A
Layer
 Segment Visits: Includes E&A Layer, excludes Support
 Visits as shown in E-biz Dashboard: Excludes E&A Content
layer but includes Support Layer. SiteCatalyst definitions are
about 4% higher on average than prior definition.
 Company.com, Splitter Pages, and other “gen” pages
are not considered part of Country Report Suites
17

18. Bounce Rate or Exit Rate--An Example
Bounce rate
= Single Page Visit / Entry Page
= 110,132/188,403=58%
Exit Rate
=Exit Page / Total Page Visit
Total Visits =297,892 / 813,635 = 37%
813,635 Visits
Use bounce rate for your top entry pages; otherwise use
exit rate

19. Where to get help
SiteCatalyst Search Bar
Omniture University Online Training Modules
SiteCatalyst@Company.com

20. Content
 SiteCatalyst Basic
 Steal somebody else’s dashboard
 Build your own killer dashboard
 Site performance
 Page performance
 Conversion funnel and checkout fallout
 Other useful reports
 Q&A

21. KPIs Last 30 Days Trending (1)

22. KPIs Last 30 Days Trending (2)

23. Schedule / Download / Share the Love

24. Content
 SiteCatalyst Basic
 Steal somebody else’s dashboard
 Build your own killer dashboard
 Site performance
 Page performance
 Conversion funnel and checkout fallout
 Other useful reports
 Q&A

25. Four Simple Steps to Create a Killer Dashboard
Step 1 Step 2 Step 3 Step 4
Know what metrics Know where to find Configure Report Add to Dashboard
you want the report •Add metrics
•Change calendar
•Filter data
•Advanced Filter

26. Page Report with Filter (Site Errors)

27. Visits Report--Trending

28. Visits Report—Alert Me!

29. Page Summary

30. Next Page Flow

31. Previous Page Flow

32. Q&A