Site Catalyst Overview

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Site Catalyst Overview

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Site Catalyst Overview

  1. 1. SiteCatalyst Overview MENU ORIENTED GLIMPSE LALITENDU SAHOO
  2. 2. The Mission Site Page Funnel / Dashboard / Overview Analysis Fallout AlertVisits Page Conversion funnel Steal a dashboardVisitors Page Summary Fallout Build a killer dashboardPage Views Previous Page Flow Save/Share dashboardStore Visits Next Page Flow Create alertsCart VisitsTotal Orders Exit PageConsideration Entry PageTotal Order Single Access PageConversionSystem UnitConversionRevenueRevenue Per VisitAverage Order Value
  3. 3. Expectation Walk out of the room with a dashboard built for your specific needs Feel comfortable using SiteCatalyst for your daily work Know where to get help if you have questions
  4. 4. Content SiteCatalyst Overview Report Suites Menu Orientation Other useful reports
  5. 5. SiteCatalyst Overview Web Analytics  is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. (Web Analytics Association)  Industry best practice is to link attitudinal, behavioral, and competitive data to form insights and drive actions SiteCatalyst  is the application to help us collect, analyze and report customer clickstream behaviors  It provides  Near real-time data to make timely decisions  Reader-friendly dashboard to get a quick snapshot of the KPIs  Automatic alerts  One place to measure, analyze and optimize online initiatives
  6. 6. SiteCatalyst—IS and ISNT SiteCatalyst is better than our legacy clickstream system  Data collection method  Allow anybody without serious database skills to access vast amount of data and reports  Globally available; enable standardization of KPIs across all countries However we should realize  SiteCatalyst is just one pillar of the true web analytics  Like any other tool, SiteCatalyst has its own limitations  Company website is probably the most complex in the world The best advice I have  Don’t throw the baby out of window with the bath water
  7. 7. REPORT SUITESWHEN SHOULD I USE COUNTRY/SEGMENT REPORT SUITES?• Your analysis is focused on one particular segment• Your analysis does not require you to view data for homepages, gen pages, corporate content, etc.WHEN SHOULD I USE THE GLOBAL ONLINE REPORT SUITE?• Your analysis will involve comparing data across Country/Request segments• Your analysis requires you to view data for pages such as homepages, gen pages, corporate content, etc.• Your Country/Segment does not have its own report suite
  8. 8. MENU ORIENTATION Contains all the site-wide reports for basic traffic metrics, high level order/revenue data, and other success events.
  9. 9. MENU ORIENTATION Contains all the traffic reports specific to content areas. The pages report can be found here.
  10. 10. MENU ORIENTATION Contains traffic reports that show the typical navigation flow through the site. Next page and previous page reports can be found here.
  11. 11. MENU ORIENTATION Contains conversion reports that show the effect that traffic drivers such as search engines and referrals have on orders, revenue, and other success events. These have visit-based attribution.
  12. 12. MENU ORIENTATION Contains conversion reports that give insight to which campaigns have the greatest impact on orders, revenue, and other success events. These have been customized to have 30 day attribution.
  13. 13. MENU ORIENTATION Contains conversion reports detailing product-level data to give insight to which products were viewed and purchased.
  14. 14. MENU ORIENTATION Contains multi-session visitor data with insights to return frequency, loyalty, geographics, technographics, etc.
  15. 15. MENU ORIENTATION Contains all the customized Company conversion reports which give insight to how various site features and user behaviors affect orders, revenue, and other success events.
  16. 16. MENU ORIENTATION Contains all the customized Company traffic reports which give insight to the user behaviors and usage, popularity, and navigation paths used to find various site features.
  17. 17. Critical Information for Interpreting Reports Definitions of Visits:  Visits: Includes visits to any page including Support and E&A Layer  Segment Visits: Includes E&A Layer, excludes Support  Visits as shown in E-biz Dashboard: Excludes E&A Content layer but includes Support Layer. SiteCatalyst definitions are about 4% higher on average than prior definition. Company.com, Splitter Pages, and other “gen” pages are not considered part of Country Report Suites 17
  18. 18. Bounce Rate or Exit Rate--An Example Bounce rate = Single Page Visit / Entry Page = 110,132/188,403=58% Exit Rate =Exit Page / Total Page VisitTotal Visits =297,892 / 813,635 = 37% 813,635 Visits Use bounce rate for your top entry pages; otherwise use exit rate
  19. 19. Where to get help SiteCatalyst Search BarOmniture University Online Training Modules SiteCatalyst@Company.com
  20. 20. Content SiteCatalyst Basic Steal somebody else’s dashboard Build your own killer dashboard  Site performance  Page performance  Conversion funnel and checkout fallout Other useful reports Q&A
  21. 21. KPIs Last 30 Days Trending (1)
  22. 22. KPIs Last 30 Days Trending (2)
  23. 23. Schedule / Download / Share the Love
  24. 24. Content SiteCatalyst Basic Steal somebody else’s dashboard Build your own killer dashboard  Site performance  Page performance  Conversion funnel and checkout fallout Other useful reports Q&A
  25. 25. Four Simple Steps to Create a Killer Dashboard Step 1 Step 2 Step 3 Step 4Know what metrics Know where to find Configure Report Add to Dashboard you want the report •Add metrics •Change calendar •Filter data •Advanced Filter
  26. 26. Page Report with Filter (Site Errors)
  27. 27. Visits Report--Trending
  28. 28. Visits Report—Alert Me!
  29. 29. Page Summary
  30. 30. Next Page Flow
  31. 31. Previous Page Flow
  32. 32. Q&A

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