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LinkedIn's Top Sponsored Updates of 2014

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Over the past year, we’ve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, we’ve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn.

Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates

Published in: Marketing
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LinkedIn's Top Sponsored Updates of 2014

  1. 1. Top Performing Sponsored Updates North America Year in Review – 2014
  2. 2. Overview Marketers have generated amazing engagement using LinkedIn Sponsored Updates to distribute content to the world’s largest professional network. Here are the top performing updates within North America in 2014, followed by some context on what made them so successful. - LinkedIn Marketing Solutions • Best in class marketers are seeing Engagement Rates higher than 2% with their Sponsored Updates • Are you ready to take your content to the next level?
  3. 3. 3 Top Performing Sponsored Updates 2014 METHODOLOGY The list ranks top posts by engagement rate, which measures clicks and social actions (likes, comments, shares) divided by the number of impressions served
  4. 4. TOP PERFORMERS IN TECHNOLOGY Top Performing Sponsored Updates 2014 Not all professionally-relevant content has to be serious. Mix it up with some lighter posts. Large-format, or rich media, images command attention in the news feed.
  5. 5. TOP PERFORMERS IN TECHNOLOGY Top Performing Sponsored Updates 2014 Industry trends, especially those with a career impact, are one way to share useful information
  6. 6. TOP PERFORMERS IN TECHNOLOGY Call out your target audience directly in the copy A clear call-to-action drives a higher CTR Top Performing Sponsored Updates 2014
  7. 7. TOP PERFORMERS IN FINANCIAL SERVICES Top Performing Sponsored Updates 2014 Start with a question or quote to hook your reader Strong language creates a sense of urgency
  8. 8. TOP PERFORMERS IN FINANCIAL SERVICES Use link posts to optimize mobile clicks (make sure the landing page is Top Performing Sponsored Updates 2014 responsively designed)
  9. 9. TOP PERFORMERS IN FINANCIAL SERVICES Top Performing Sponsored Updates 2014 Eliminate the intro copy, or keep it fewer than 150 characters
  10. 10. TOP PERFORMERS IN FINANCIAL SERVICES Top Performing Sponsored Updates
  11. 11. TOP PERFORMERS IN FINANCIAL SERVICES Top Performing Sponsored Updates 2014 Articles about general productivity boosts are always helpful to a busy professional audience
  12. 12. TOP PERFORMERS IN CONSUMER GOODS Top Performing Sponsored Updates Numbered lists make content easier to consume Strong language creates a sense of urgency
  13. 13. TOP PERFORMERS IN ENERGY Strong language creates a sense of urgency Top Performing Sponsored Updates 2014
  14. 14. Key Takeaways  Keep your copy short and sweet unless you are teasing a longer story  Successful posts provide clear value oriented to helping professionals be more productive and successful:  Helpful  Informative  Entertaining  Brands from all sizes & industries - Finance to Tech to Personal Care are producing high performing content. Professionals are consumers, too
  15. 15. Content Best Practices  Copywriting Tips:  Try opening with a question  Directly address the audience you are targeting  Lists are easy ways to get a message across succinctly, but use them sparingly  Direct users with clear call-to-actions  Keep intro copy under 150 characters  Edit & optimize titles and descriptions  Other Considerations:  Links & Rich Media perform best  Maximize relevancy with effective targeting  Consider A/B Testing with Direct Sponsored Content  Think mobile-first, where most of your engagement will come from
  16. 16. Additional Resources  LinkedIn’s Content Marketing Site  LinkedIn Marketing Solutions Blog  LinkedIn Marketing Solutions SlideShare Channel  LinkedIn’s Content Marketing Score & Trending Content Tools Top Performing Sponsored Updates North America Year in Review – 2014
  17. 17. ©2014 LinkedIn Corporation. All Rights Reserved. 17

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