This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
50. Search Friendly URLs www.nationalgeographic.com/animals/african-elephants Keywords in page name, separated by hyphen Single domain Shallow folder structurewith relevant words
51. Search UN-Friendly URLs Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string Unnecessary Subdomain Dynamic URLs donât perform as well as static and engines recommend against more than two parameters
129. Yahoo! Link Commands Less âaccurateâ than Site Explorer Lots of cool, useful modifiers available
130. Yahoo! Link Commands Full list available in PRO Guide to Advanced Search Operators: www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
158. Record reasons why links didnât happen (like objections to sales) and work on these (things like design quality, affiliations, language, etc. will come up)Training Camp (via Gil Searcy on Flickr)
159. Building a Link Acquisition Funnel Visit Link-Targeted Content Grab Link Code Link to the Site
169. You have to do these right, before you can do these right Algorithmic Ranking Factors
170. Learn More w/ the Free Beginnerâs Guide: http://guides.seomoz.org/beginners-guide-to-search-engine-optimization Feel free to distribute this presentation for educational use. We love to help SEOs learn!