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What is SEO? - Basic SEO Guide for Beginners.pptx


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Learn SEO the easy way. Basic SEO Guide for Beginners

Published in: Technology, Design

What is SEO? - Basic SEO Guide for Beginners.pptx

  1. 2. <ul><li>SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.  </li></ul>
  2. 3. <ul><li>Increase & Maintain Search Engine Rankings </li></ul><ul><li>Increase Organic Search Engine Presence </li></ul><ul><li>Increase Number of Visitors through Organic Search Traffic </li></ul>
  3. 4. <ul><li>Promotion/ Advertising and Brand Awareness </li></ul><ul><li>Drive Traffic (Drive Users or Customers) </li></ul><ul><li>Conversions/ Leads/ Sales </li></ul>
  4. 6. <ul><li>SEO is Free Advertising and is Long Term </li></ul>
  5. 7. <ul><li>Study shows that 81% of Internet users worldwide used search engines </li></ul><ul><li>72% of searchers stop with the top 10 search results, and 90% stop with the top 30 </li></ul>
  6. 9. <ul><li>Website Audit </li></ul><ul><li>Keyword Research </li></ul><ul><li>On-Page Optimization </li></ul><ul><li>Content Writing </li></ul><ul><li>Off-Page Optimization </li></ul>
  7. 10. <ul><li>Check Websites Structure and Usability: </li></ul><ul><li>Search Engine Friendliness </li></ul><ul><li>Website Usability </li></ul><ul><li>Link Popularity </li></ul><ul><li>Brand Engagement </li></ul>
  8. 11. <ul><li>Search relevant keywords using Google Keyword Tool </li></ul>
  9. 12. <ul><li>Make the Website SEO Friendly: </li></ul><ul><ul><li>URL Naming </li></ul></ul><ul><ul><li>Meta Tag Optimization </li></ul></ul><ul><ul><li>Alt Tag Optimization </li></ul></ul><ul><ul><li>Header Tag Optimization </li></ul></ul><ul><ul><li>Internal Linking </li></ul></ul><ul><ul><li>Sitemap </li></ul></ul>
  10. 13. <ul><li>Produce Quality Content: </li></ul><ul><li>Articles </li></ul><ul><li>Press release </li></ul><ul><li>Blog Post </li></ul><ul><li>Blog Reviews </li></ul>
  11. 14. <ul><li>Promote Your Website: </li></ul><ul><ul><li>Article Submission/Syndication </li></ul></ul><ul><ul><li>Press-Release Submission </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Link Wheels </li></ul></ul><ul><ul><li>Blog Comments </li></ul></ul><ul><ul><li>Blog Post/Reviews </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Slide/Doc/PDF </li></ul></ul>
  12. 15. <ul><li>SEO can be defined when customers see your Advertisement or Listing when they search. </li></ul><ul><li>Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. </li></ul><ul><li>The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization” </li></ul><ul><li>Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase. </li></ul>