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Search Engine Optimization
Guided by:
Ms. Megha Kuliha
Ms. Neha Sharma
Made by:
Maitreyee Mathur
Megha Agarwal
Pratibha An...
Introduction
 Search engine optimization (SEO) is the
process of affecting the visibility of
a website or a web page in a...
 SEO helps the engines figure out what each
page is about, and how it may be useful for
users.
 SEO allows webmasters to...
 Understanding both the abilities and
limitations of search engines allows you to
properly build, format, and annotate yo...
Problem Domain
Why do we need SEO today?
Where does the problem lie?
Let us consider a situation:
 You wish to buy a “blue denim shirt”.
 You decide to look for it online
 You type “buy bl...
 E commerce websites like these are numerous
in numbers. And all of them will be fighting to
get listed in the SERP for t...
 Where do you look for the search results?
 First page, second, maybe third…
 A maximum of 5 pages in the worst case sc...
 In today’s world where all major businesses have
gone online, if your website is not listed among the
top few pages of s...
This is where SEO belongs:
DIGITAL MARKETING
•Digital marketing is an umbrella term for
the marketing of products or servi...
•The use of digital marketing in the digital era
not only allows for brands to market their
products and services but also...
BRAND AWARENESS
1. Ease of access
•Information accessed at a fast rate using many digital mediums,
such as Facebook, YouTu...
3. Effectiveness:
•Digital marketing enables us to reach vast numbers of potential
consumers at a same time.
•No geographi...
In today’s competitive market SEO is more important than ever. Search
engines serve millions of users per day looking for ...
•SEO is also good for the social promotion of your web site. People who
find your web site by searching Google or Yahoo ar...
How will we do it?
 We will build an interactive website and
perform search engine optimization for the
same.
 We will buy an appropriate d...
 There are mainly two kinds of SEO
techniques
 On page SEO
 Off page SEO
 Apart from this we’ll be using web analytics...
On Page SEO
 On page SEO is carried out on every page of the
website. It includes those changes that we make to
our site ...
Off Page SEO
 Off page SEO deals with attracting visitors
through other websites, that are good and
authoritative. In off...
THANK YOU !!!! 
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Seo presentation

  1. 1. Search Engine Optimization Guided by: Ms. Megha Kuliha Ms. Neha Sharma Made by: Maitreyee Mathur Megha Agarwal Pratibha Anand Group no. 23
  2. 2. Introduction  Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results.  It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
  3. 3.  SEO helps the engines figure out what each page is about, and how it may be useful for users.  SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.
  4. 4.  Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.
  5. 5. Problem Domain Why do we need SEO today? Where does the problem lie?
  6. 6. Let us consider a situation:  You wish to buy a “blue denim shirt”.  You decide to look for it online  You type “buy blue denim shirt online” in the Google search engine bar  What happens next?  A race has begun!!
  7. 7.  E commerce websites like these are numerous in numbers. And all of them will be fighting to get listed in the SERP for the search you just made.
  8. 8.  Where do you look for the search results?  First page, second, maybe third…  A maximum of 5 pages in the worst case scenario  Now what happens to the sites that do not make it to the top 5 pages of the search results? They loose out customers, traffic and conversions What is the use of making a website if people do not visit it?
  9. 9.  In today’s world where all major businesses have gone online, if your website is not listed among the top few pages of search results, your business can suffer major setbacks  So what is the solution?  Answer is Search Engine Optimization  SEO enables you to not only get listed on SERP but also expand your business  Studies have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by 100%
  10. 10. This is where SEO belongs: DIGITAL MARKETING •Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. •The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
  11. 11. •The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. •The use of social media interaction allows brands to receive both positive and negative feedback from their customers.
  12. 12. BRAND AWARENESS 1. Ease of access •Information accessed at a fast rate using many digital mediums, such as Facebook, YouTube, Forums, and Email etc. •The targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer. 2. Competitive advantage : •Businesses are able to pinpoint behavioral patterns of clients and gather feedback on their needs which has a larger impact on those consumers who are active social media users.
  13. 13. 3. Effectiveness: •Digital marketing enables us to reach vast numbers of potential consumers at a same time. •No geographical limitations This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
  14. 14. In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: •The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible. •SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. •Users trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. WHY SEO???!!
  15. 15. •SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. •SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. •SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
  16. 16. How will we do it?
  17. 17.  We will build an interactive website and perform search engine optimization for the same.  We will buy an appropriate domain name as well as web hosting for the website.  This will be preceded by an exhaustive keyword research on our part.
  18. 18.  There are mainly two kinds of SEO techniques  On page SEO  Off page SEO  Apart from this we’ll be using web analytics.  Google analytics is the service which would help us in this.
  19. 19. On Page SEO  On page SEO is carried out on every page of the website. It includes those changes that we make to our site or on the lines of which we develop a website, that make it search engine friendly.  Techniques that come under it:  Original and relevant content  Meta tags  Meta description  Keyword density  Sitemaps  URL structure  Image SEO  Internal linking
  20. 20. Off Page SEO  Off page SEO deals with attracting visitors through other websites, that are good and authoritative. In off page SEO, we do not work upon our own website.  Techniques:  Back linking  Forum posting  Social bookmarking  Search Engine Submission  Link exchange  Photo Sharing
  21. 21. THANK YOU !!!! 
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Search engine optimization presentation Visit http://www.thetravelaffairs.com for travel blogs.

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