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ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN
FROM “THE CONTENT CODE”
Hi. I’m Mark Schaefer.
Author. Teacher.
Marketing consultant.
And creator of the {grow} blog.
As part of my new book
The Content Code, 13
experts provided their
advice on building an
actionable audience.
In the book, I define an actionable
audience as your "Alpha Audience" -- the
elite members that share your content. They
a...
Here’s what our experts had to say…
“AIM FOR
ALLIES,
CEO of Owner Media Group
-CHRIS BROGAN
NOT FANS.”
“I try not to have fans. I
seek allies. Fans are great
insofar as they spend
money or something, but
allies advance the ca...
“Don’t take the
Author of Reinventing You and Standing Out
party line.”
-Dorie Clark
“In everything I write, I try to
find the part that’s most
fascinating and unique, and
that’s often not the party line,
bu...
“establish a communion
of equals.”
President of the Sales Lion
-Marcus sheridan
“As a content creator, it’s not your
goal to sound smart. Rather, the
goal is communion. Whatever you
say allows your audi...
“establish a common
dream.”
Digital Evangelist & Author
-Guy Kawasaki
“Want to change the world?
Upset the status quo? This takes
more than run-of-the-mill
relationships. You need to make
peop...
“Connect the
Community.”
Arment Dietrich CEO
-Gini Dietrich
“If you spend time online talking to
the people who influence purchase
decisions, you can provide the
foundation for your ...
“DON’T PUBLISH
-SCOTT STRATTEN
WHEN YOU
‘SHOULD’.”
Author & President of UnMarketing
“Not even once have I, or you,
shared another brand’s content
because it was ‘Tuesday at 2 p.m.’.
People share emotions. W...
“ABOVE ALL, BE
INTERESTING.”
Best-selling author of The New Rules of Marketing & PR
-David Meerman Scott
“In order to have people talk about
you and your ideas, you must resist
the urge to hype your products and
services. Inste...
“BE REAL.”
Health & Wellness Writer
-JOYCE CHERRIER
“Making my content as personal
and applicable to life as possible
makes my core audience feel more
like old friends who I ...
“CONNECT
CEO of TopRank Marketing
CONTENT, PEOPLE,
-LEE ODDEN
AND CONFERENCES.”
“I try to get involved as deeply
as I can in conferences I attend,
even creating unique content for
and about these events...
“Speak to
Author of Marketing: A Love Story
ONE person.”
-bernadette jiwa
“Before I sit down to write I think
about one person. This practice
helps me to understand that I must
always respect thei...
“BUILD THE SMALLEST
AUDIENCE
-SETH GODINMarketing author, speaker, & entrepreneur
POSSIBLE.”
“Aim for the smallest possible audience,
not the largest, to build long-term
value among a trusted, delighted tribe,
to cr...
“NEVER TAKE THE
AUDIENCE
-ANN HANDLEY
FOR GRANTED.”
Author of Everyone Writes & Marketing
Profs Chief Content Officer
“Publishing is a privelege and should
not be squandered. I started my career
in print journalism. And that
sensibility fro...
And, finally, my advice…
“Give them
Author of The Content Code
-Mark W. Schaefer
Everything.”
“This is what I have to do to earn
an audience. This is what is
required in a noisy, competitive
world. I have to give my ...
I hope you’re inspired to build your 

Alpha Audience.
The great news is you don’t have to 

do it alone.
I wrote my new book for you!
Learn how to ignite
your content, your
marketing, and your
business with
The Content Code.
AVAILABLE NOW!
CLICK HERE!
SAY HELLO ONLINE!
Content
@markwschaefer
Design
@sarahsmason
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Secrets to building an actionable audience

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14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.

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Secrets to building an actionable audience

  1. ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN FROM “THE CONTENT CODE”
  2. Hi. I’m Mark Schaefer. Author. Teacher. Marketing consultant. And creator of the {grow} blog.
  3. As part of my new book The Content Code, 13 experts provided their advice on building an actionable audience.
  4. In the book, I define an actionable audience as your "Alpha Audience" -- the elite members that share your content. They are the bedrock of your business!
  5. Here’s what our experts had to say…
  6. “AIM FOR ALLIES, CEO of Owner Media Group -CHRIS BROGAN NOT FANS.”
  7. “I try not to have fans. I seek allies. Fans are great insofar as they spend money or something, but allies advance the cause. Once people understand how I can help them, they tend to stick around.”
  8. “Don’t take the Author of Reinventing You and Standing Out party line.” -Dorie Clark
  9. “In everything I write, I try to find the part that’s most fascinating and unique, and that’s often not the party line, but instead the mistakes and the aftermath and how we grow from them. This honesty builds trust and audience bonds.”
  10. “establish a communion of equals.” President of the Sales Lion -Marcus sheridan
  11. “As a content creator, it’s not your goal to sound smart. Rather, the goal is communion. Whatever you say allows your audience to nod their heads and say ‘I get it. I see.’ ”
  12. “establish a common dream.” Digital Evangelist & Author -Guy Kawasaki
  13. “Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”
  14. “Connect the Community.” Arment Dietrich CEO -Gini Dietrich
  15. “If you spend time online talking to the people who influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes more than engagement.”
  16. “DON’T PUBLISH -SCOTT STRATTEN WHEN YOU ‘SHOULD’.” Author & President of UnMarketing
  17. “Not even once have I, or you, shared another brand’s content because it was ‘Tuesday at 2 p.m.’. People share emotions. When you evoke that, people react.”
  18. “ABOVE ALL, BE INTERESTING.” Best-selling author of The New Rules of Marketing & PR -David Meerman Scott
  19. “In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience.”
  20. “BE REAL.” Health & Wellness Writer -JOYCE CHERRIER
  21. “Making my content as personal and applicable to life as possible makes my core audience feel more like old friends who I live and grow with, and I believe that’s a key element for any brand. ”
  22. “CONNECT CEO of TopRank Marketing CONTENT, PEOPLE, -LEE ODDEN AND CONFERENCES.”
  23. “I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, intelligent, and creative experience for the people who are involved. The content moves but it also strengthens connections with people I meet.”
  24. “Speak to Author of Marketing: A Love Story ONE person.” -bernadette jiwa
  25. “Before I sit down to write I think about one person. This practice helps me to understand that I must always respect their time, never take their attention for granted, and always try to provide value.”
  26. “BUILD THE SMALLEST AUDIENCE -SETH GODINMarketing author, speaker, & entrepreneur POSSIBLE.”
  27. “Aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”
  28. “NEVER TAKE THE AUDIENCE -ANN HANDLEY FOR GRANTED.” Author of Everyone Writes & Marketing Profs Chief Content Officer
  29. “Publishing is a privelege and should not be squandered. I started my career in print journalism. And that sensibility from my journalism school days of ‘No one has to read this,’ continues to influence and inform what I publish to this day.”
  30. And, finally, my advice…
  31. “Give them Author of The Content Code -Mark W. Schaefer Everything.”
  32. “This is what I have to do to earn an audience. This is what is required in a noisy, competitive world. I have to give my audience everything. And so do you.“
  33. I hope you’re inspired to build your 
 Alpha Audience.
  34. The great news is you don’t have to 
 do it alone.
  35. I wrote my new book for you!
  36. Learn how to ignite your content, your marketing, and your business with The Content Code. AVAILABLE NOW! CLICK HERE!
  37. SAY HELLO ONLINE! Content @markwschaefer Design @sarahsmason
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14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.

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