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Secrets to building an actionable audience

  2. Hi. I’m Mark Schaefer. Author. Teacher. Marketing consultant. And creator of the {grow} blog.
  3. As part of my new book The Content Code, 13 experts provided their advice on building an actionable audience.
  4. In the book, I define an actionable audience as your "Alpha Audience" -- the elite members that share your content. They are the bedrock of your business!
  5. Here’s what our experts had to say…
  7. “I try not to have fans. I seek allies. Fans are great insofar as they spend money or something, but allies advance the cause. Once people understand how I can help them, they tend to stick around.”
  8. “Don’t take the Author of Reinventing You and Standing Out party line.” -Dorie Clark
  9. “In everything I write, I try to find the part that’s most fascinating and unique, and that’s often not the party line, but instead the mistakes and the aftermath and how we grow from them. This honesty builds trust and audience bonds.”
  10. “establish a communion of equals.” President of the Sales Lion -Marcus sheridan
  11. “As a content creator, it’s not your goal to sound smart. Rather, the goal is communion. Whatever you say allows your audience to nod their heads and say ‘I get it. I see.’ ”
  12. “establish a common dream.” Digital Evangelist & Author -Guy Kawasaki
  13. “Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”
  14. “Connect the Community.” Arment Dietrich CEO -Gini Dietrich
  15. “If you spend time online talking to the people who influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes more than engagement.”
  16. “DON’T PUBLISH -SCOTT STRATTEN WHEN YOU ‘SHOULD’.” Author & President of UnMarketing
  17. “Not even once have I, or you, shared another brand’s content because it was ‘Tuesday at 2 p.m.’. People share emotions. When you evoke that, people react.”
  18. “ABOVE ALL, BE INTERESTING.” Best-selling author of The New Rules of Marketing & PR -David Meerman Scott
  19. “In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience.”
  20. “BE REAL.” Health & Wellness Writer -JOYCE CHERRIER
  21. “Making my content as personal and applicable to life as possible makes my core audience feel more like old friends who I live and grow with, and I believe that’s a key element for any brand. ”
  23. “I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, intelligent, and creative experience for the people who are involved. The content moves but it also strengthens connections with people I meet.”
  24. “Speak to Author of Marketing: A Love Story ONE person.” -bernadette jiwa
  25. “Before I sit down to write I think about one person. This practice helps me to understand that I must always respect their time, never take their attention for granted, and always try to provide value.”
  26. “BUILD THE SMALLEST AUDIENCE -SETH GODINMarketing author, speaker, & entrepreneur POSSIBLE.”
  27. “Aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”
  28. “NEVER TAKE THE AUDIENCE -ANN HANDLEY FOR GRANTED.” Author of Everyone Writes & Marketing Profs Chief Content Officer
  29. “Publishing is a privelege and should not be squandered. I started my career in print journalism. And that sensibility from my journalism school days of ‘No one has to read this,’ continues to influence and inform what I publish to this day.”
  30. And, finally, my advice…
  31. “Give them Author of The Content Code -Mark W. Schaefer Everything.”
  32. “This is what I have to do to earn an audience. This is what is required in a noisy, competitive world. I have to give my audience everything. And so do you.“
  33. I hope you’re inspired to build your 
 Alpha Audience.
  34. The great news is you don’t have to 
 do it alone.
  35. I wrote my new book for you!
  36. Learn how to ignite your content, your marketing, and your business with The Content Code. AVAILABLE NOW! CLICK HERE!
  37. SAY HELLO ONLINE! Content @markwschaefer Design @sarahsmason