1. What did you learn from the audience feedback?.
When it came to the digipak finding audience feedback wasn’t as important as it
was for the actual music video. However I did carry some out just to ensure that
it would be successful in marketing the album and the artist.
I first wrote up some questions which I thought would help find this out and help
make any design errors apparent and see what might have to be adjusted or
changed. They were:
1. Do you think it relates to the genre Indie-Pop and if so why?
2. What kind of character do you think the artist is?
3. Does it remind you of any films through intertextuality?
4. Can you clearly see who the artist is and who album it is?
5. Would it attract your interest in a shop?
6. Would you buy the album?
The feedback was more reassurance than finding faults. However saying this we
had made a crucial error that was only picked up in the feedback and that was
that there was no name of the artist on the front of the digipack, this meant that
although they knew what the artist looked like if they ever wanted to look them
up on the internet then this would be impossible, or if they had heard there
friends talking about this new indie-pop artist and had not seen their face they
would therefore not be able to find the album on sale in a shop.
The thing that came up consistently throughout the feedback was the portrayal
of the artist. This enabled us to confirm own thoughts and ideas of the artist,
portraying her as a ‘laid-back’, ‘fun’ teenager that acts her age. From this we are
able to secure the link between the music video and the digipak creating a
believable and consistent character for the fan base to relate to.
One thing that we had to, in a sense, ignore was peoples personally opinion of the
genre of music. This is because if we were to try and fit the album to everyone’s
personal preference of music then our artist would just be a mess with no style
of specific character. It would also be hard to gain a solid fan base. For example
in our feedback James said ‘ If I were alone in the shop this album wouldn’t be
one that I picked up as its not my style and it looks as though its aimed at girls,
but if I was with my girlfriend she would probably pick it up.’ This shows us that
the digipack is successful in attracting the target audience we aimed at but not
the wider market, which is the same case with a lot of the other artist market.
If I were to re do the audience feedback and was aloud a larger time scale I
would have found a lot more people actually from within our chosen target
market as these are the people that will be drawn to the music and therefore
looking for artists in the genre indie-pop.
Overall the feedback was a real help as it gave us a pretty solid guarantee that
our digipak would be successful, for example if we had not carried it out then we
would be putting it into production blind without an idea whether it would work
as a promotion for the artist and the digipak itself. It also helped with the fine
tuning of small details that we either missed or needed to tweak.