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Social networking
and the translator
Knowledge pills about twitter (Marco Cevoli), LinkedIn (Sergio
Alasia), blogging, Google Reader and delicious (Rubén de la Fuente).
3rd ProZ.com Conference in Spain, 14 November 2010
Learn. Promote. Experiment.
Social networking
and the translator
?
?
What's twitter?
?
“What are you
doing?”
geolocalized microblogging service
in real time, limited to 140
characters
twitter:
a blog
a chat room
an instant messenger
a news service
a forum
twitter is not…
a blog
a chat room
an instant messenger
a news service
a forum
twitter is not…
But can be all of this.
twitter is bigger
than Russia
*) More than the population of Russia, 141 mln
*
120 million visits per day
1389 visits per second
300 000 new users per day
145 million registered
users
search engine
twitter as a…
twitter as a…
communication
platform
DM
RT
#
tweets
timeline
mentions
hashtags
retweets
lists
Key Terms:
direct message
What’s it for?
Getting opinions
Research
Customer Support
Promotion
Relationship building
Personal branding
What’s it for?
News
Technology
Sports
Politics
“You are
what you
talk about.”
(Greig Wells)
Passive vs Active user
How to?
listen
search
select
order
creator
aggregator
forwarder
Content {
And the translator?
#translation
#translator
#job
#jobs
Search for jobs
fellow translators
opinion leaders
clients
Build relationships
Ask questions
Experiment!
3rd party
clients TweetDeck
Twhirl
HootSuite
Seesmic
Brizzly
Manage
3rd party
applications
Enhance
Twitpic
Tweetshare
101besttwitterapps.com
{
create autogenerated tweets
with other social media
Connect
twitterfeed
Twitterlive
Yahoo Pipes
Ping.fm
Ping.fm
page
Meebo
(Ping.fm bot)
Blog
(RSS)
twitterfile
RSS feed 1 RSS feed 3RSS feed 2
?
?
What's LinkedIn?
?
professional network
with over 80 million
members in over 200
countries.
an alternative to
Facebook for grown-ups.
LinkedIn is not…
500
145 130
80
Registered users
M
80
30
15
8
Translation groups
Registered users
M
Low cost or free connection
between entrepreneurs and
businesses around the world
(or around the corner).
What’s it for?
Free vs. paid
subscription
Customer
relationship
management tool for
companies selling
products and services.
Your Connections:
Your trusted friends and colleagues
Two degrees away:
Friends of friends; each
connected to one of your
connections
Three degrees away:
Reach these users through a friend
and one of their friends
Connect
Searching and
importing
contacts
Create new or join
existing professional
groups to discuss
market trends and
virtually any other topic.
Groups
Browse and apply
for job offers.
Jobs
Applications
Events
Share information with your
contacts about events you
are attending.
Events
Companies
Follow companies in your
specific industry.
Ask and answer
questions.
Answers
Targeted offers of your
services to LinkedIn
professionals.
Ads
What's in a blog
Web log > We blog
Online journal
Interactive through
comments
What's in a blog
Blogging influenza
112k blogs (Technorati)
Blogger 8th, Wordpress 19th (Alexa rank)
Spin doctors (politics, technology,
fashion, gossip)
Anatomy
of a blog
Posts
Comments
RSS
Plugins: blog roll,
twitter feed
The Power
of Blog
Share. Promote. Stay tuned.
5 tips for
Blogging
Be regular
Write for skim reading
Use catchy headlines
Engage with your readers
Be SEO aware
Personal branding
algomasquetraducir.com
dillonslattery.com
Google Reader:
Receive updates
Share and star
Search pool
gotta catch them all
delicious:
Sorting the Web
Social bookmarking:
favourite and tag
Subscribe to tags
Create your network
Custom search
delicious
2 million users
181th in Alexa
Similar services: Digg, StumbleUpon
The risks of
social media
Social media environments
are out of your control.
Use them with a clear goal.
Keep an eye on the clock.
Keep in mind privacy issues.
Learn.
Learn to properly use
social media, by asking
questions and
participating.
Promote.
Promote yourself by creating
content and sharing it with
other users.
Promote.
Build an online reputation.
Become an expert in your
field.
Experiment.
Experiment with every
feature by using technology
in a creative way.
Learn. Promote. Experiment.
Questions?
Marco Cevoli: mcevoli@qabiria.com
Sergio Alasia: salasia@qabiria.com
Rubén de la Fuente: rubo@wordbonds.es
Learn. Promote. Experiment.
Thank you.
www.wordbonds.es

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