Social media, especially Facebook, Twitter, and LinkedIn, can provide valuable benefits to businesses when used strategically. Facebook allows businesses to interact with customers, manage their brand, and share information. Twitter can help businesses network, share content, and find potential customers and employees. LinkedIn is a professional networking platform where businesses can connect with others, join groups, and find new opportunities. The case study of Analox Sensor Technology shows how utilizing various social media platforms in an engagement marketing strategy led to increased website traffic and referrals, new product development, and strengthened communication with customers.