Helping You  Understand, Plan & Participate Social Media Boot Camp 101 & Welcome to Chicago!
 
Social Media in 90 minutes… <ul><li>Develop Understanding of Social Media </li></ul><ul><li>Is Social Media Right For Gove...
Social media are platforms for  interaction  and  relationships , not content and ads (as with traditional “old media”)… W...
<ul><li>4 th  most popular online activity </li></ul><ul><li>Adults are joining the conversation </li></ul><ul><li>Think g...
Social Media Boot Camp The REAL 2008 Political Race 83% 76%
What About Organizations? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
Organization Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
Developing Your SM Strategy Walk Before You Run! Targeted Audiences CommunicationsObjectives Influence Through Interaction...
How to Make Your SM Strategy Work? <ul><li>Help Others i.e., Karma </li></ul><ul><li>Provide Useful Information </li></ul>...
Overview of Top Social Networking Sites Your organization’s bulletin board THE online video library World’s largest cockta...
Increase in Unique Visitors, August 2009 122 million ( 196% ) 86 million ( 38% ) 24 million ( 803% ) 14 million ( 89% ) So...
Social Media Boot Camp Navigating Through the Networks
Social Media Boot Camp 101 What is Facebook? <ul><li>Facebook is a social utility that helps people communicate more  </li...
Social Media Boot Camp Facebook Page <ul><li>Page Qualities –  </li></ul><ul><li>Very similar to your personal profile pag...
Social Media Boot Camp Facebook Group <ul><li>Group Qualities –  </li></ul><ul><li>Have administrators that manage the gro...
Social Media Boot Camp Which is better? Winner: Fan Page 101 Function Fan Page Group Security & Control X Reach & Exposure...
Social Media Boot Camp 101
Social Media Boot Camp 101 What is LinkedIn? <ul><li>LinkedIn allows registered users to maintain a list of contact </li><...
Social Media Boot Camp LinkedIn Answers <ul><li>Ask questions from those in your network </li></ul><ul><li>Categorize ques...
Social Media Boot Camp LinkedIn Groups <ul><li>300,000 Groups </li></ul><ul><li>Both organizations and companies  </li></u...
Social Media Boot Camp 101
Social Media Boot Camp Blogging Basics
What is a blog? Social Media Boot Camp Type of website maintained by an individual with regular entries of commentary, des...
<ul><ul><ul><li>L ead The Conversation </li></ul></ul></ul><ul><ul><ul><li>L ink, Link, Link </li></ul></ul></ul><ul><ul><...
<ul><ul><ul><li>Compared to Blogger & Typepad   </li></ul></ul></ul><ul><ul><ul><li>Easy To Use </li></ul></ul></ul><ul><u...
Social Media Boot Camp Great Resource Great Blog
101 Become a Twitter “expert”  in 90 minutes…
Twitter in 90 minutes… 101 <ul><li>The Facts About Twitter </li></ul><ul><li>Twitter Crash Course – Let’s Get Started! </l...
Twitter is a  social networking  and  micro-blogging  service that enables its users to send and read other users' “update...
101 The Twitter Craze 2.6 M 24 M
3 Excuses Why People Aren’t Using Twitter 101 <ul><ul><ul><li>“ I don’t care about  what you’re doing ” </li></ul></ul></u...
3 Quick Twitter Rules… 101 <ul><li>Follow the right people </li></ul><ul><li>Listen to what is important  to your follower...
Twitter Crash Course 101 <ul><li>Finding Followers & Monitoring Tools </li></ul><ul><ul><li>5 ways to find your targeted a...
Let’s Get Started! 101
Any Questions? 101 & Social Media Boot Camp
Connect with us on our blog www.storyassistant.com or on Twitter @storyassistant @michelledamico Social Media Boot Camp 101
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Social Media for Government - Boot Camp & Twitter 101

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These are the slides from my Social Media Boot Camp & Twitter 101 workshop at the Social Media for Government Conference in CHicago on Monday, September 14, 2009.

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Social Media for Government - Boot Camp & Twitter 101

  1. 1. Helping You Understand, Plan & Participate Social Media Boot Camp 101 & Welcome to Chicago!
  2. 3. Social Media in 90 minutes… <ul><li>Develop Understanding of Social Media </li></ul><ul><li>Is Social Media Right For Government? </li></ul><ul><li>Why Your Organization Needs a Social Media Strategy </li></ul><ul><li>Review of Top Business Platforms </li></ul>Social Media Boot Camp
  3. 4. Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp
  4. 5. <ul><li>4 th most popular online activity </li></ul><ul><li>Adults are joining the conversation </li></ul><ul><li>Think global…act local </li></ul><ul><li>The Mobile Influence </li></ul><ul><li>Nielsen Online Study (March 2009) </li></ul>The Facts About Social Media Social Media Boot Camp
  5. 6. Social Media Boot Camp The REAL 2008 Political Race 83% 76%
  6. 7. What About Organizations? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  7. 8. We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  8. 9. Organization Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  9. 10. Developing Your SM Strategy Walk Before You Run! Targeted Audiences CommunicationsObjectives Influence Through Interaction Social Media Boot Camp
  10. 11. How to Make Your SM Strategy Work? <ul><li>Help Others i.e., Karma </li></ul><ul><li>Provide Useful Information </li></ul><ul><li>Genuine Engagement </li></ul><ul><li>Relationships 101 </li></ul>Social Media Boot Camp
  11. 12. Overview of Top Social Networking Sites Your organization’s bulletin board THE online video library World’s largest cocktail party Your interactive resume Social Media Boot Camp
  12. 13. Increase in Unique Visitors, August 2009 122 million ( 196% ) 86 million ( 38% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp
  13. 14. Social Media Boot Camp Navigating Through the Networks
  14. 15. Social Media Boot Camp 101 What is Facebook? <ul><li>Facebook is a social utility that helps people communicate more </li></ul><ul><li>efficiently with their friends, family and coworkers. ( Facebook) </li></ul><ul><li>More than 250 million active users </li></ul><ul><li>Two-thirds of users are out of college </li></ul><ul><li>Fastest growing demographic is those 35 years old and older </li></ul><ul><li>The Largest Social Networking Site! </li></ul>
  15. 16. Social Media Boot Camp Facebook Page <ul><li>Page Qualities – </li></ul><ul><li>Very similar to your personal profile page (i.e., wall, friends, pictures) </li></ul><ul><li>Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan & have allowed the page to show updates. </li></ul><ul><li>Pages can have applications </li></ul><ul><li>Pages are indexed on search engines </li></ul>101
  16. 17. Social Media Boot Camp Facebook Group <ul><li>Group Qualities – </li></ul><ul><li>Have administrators that manage the group, approve applicants or invite others to join </li></ul><ul><li>Send blast emails to members – to their inbox not as an “update” </li></ul><ul><li>Limited to 5,000 members </li></ul><ul><li>Set up for more personal interaction…like clubs </li></ul>101
  17. 18. Social Media Boot Camp Which is better? Winner: Fan Page 101 Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X
  18. 19. Social Media Boot Camp 101
  19. 20. Social Media Boot Camp 101 What is LinkedIn? <ul><li>LinkedIn allows registered users to maintain a list of contact </li></ul><ul><li>details of people they know and trust. The people in </li></ul><ul><li>the list are called Connections . </li></ul><ul><li>More than 45 million registered users </li></ul><ul><li>50% of members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies members </li></ul><ul><li>Only site focused on professional vs. personal </li></ul>
  20. 21. Social Media Boot Camp LinkedIn Answers <ul><li>Ask questions from those in your network </li></ul><ul><li>Categorize questions </li></ul><ul><li>Gain valuable insight and knowledge from your network or… </li></ul><ul><li>You can “Suggest an expert” if you have a recommendation of someone that can better answer the question </li></ul>101
  21. 22. Social Media Boot Camp LinkedIn Groups <ul><li>300,000 Groups </li></ul><ul><li>Both organizations and companies </li></ul><ul><li>Users can choose to keep track and participate in the discussion when they feel its most appropriate </li></ul><ul><li>Groups can be used to keep users updated on their organization (similar to a Facebook wall) </li></ul>101
  22. 23. Social Media Boot Camp 101
  23. 24. Social Media Boot Camp Blogging Basics
  24. 25. What is a blog? Social Media Boot Camp Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)
  25. 26. <ul><ul><ul><li>L ead The Conversation </li></ul></ul></ul><ul><ul><ul><li>L ink, Link, Link </li></ul></ul></ul><ul><ul><ul><li>L ess Is Always More </li></ul></ul></ul><ul><ul><ul><li>L et Others Contribute </li></ul></ul></ul>The 4 L’s of Blogging Social Media Boot Camp
  26. 27. <ul><ul><ul><li>Compared to Blogger & Typepad </li></ul></ul></ul><ul><ul><ul><li>Easy To Use </li></ul></ul></ul><ul><ul><ul><li>Customizable </li></ul></ul></ul><ul><ul><ul><li>Best SEO </li></ul></ul></ul>Why WordPress? Social Media Boot Camp
  27. 28. Social Media Boot Camp Great Resource Great Blog
  28. 29. 101 Become a Twitter “expert” in 90 minutes…
  29. 30. Twitter in 90 minutes… 101 <ul><li>The Facts About Twitter </li></ul><ul><li>Twitter Crash Course – Let’s Get Started! </li></ul><ul><li>Time management tips for Twitter </li></ul>
  30. 31. Twitter is a social networking and micro-blogging service that enables its users to send and read other users' “updates” known as tweets . ( Wikipedia) Twitter lets users engage in conversations with other users in 140 characters or less. Twitter is “The World’s Largest Cocktail Party!” What is Twitter? 101
  31. 32. 101 The Twitter Craze 2.6 M 24 M
  32. 33. 3 Excuses Why People Aren’t Using Twitter 101 <ul><ul><ul><li>“ I don’t care about what you’re doing ” </li></ul></ul></ul><ul><ul><ul><li>“ It’s just a bunch of noise” </li></ul></ul></ul><ul><ul><ul><li>“ Twitter is a HUGE waste of time” </li></ul></ul></ul>
  33. 34. 3 Quick Twitter Rules… 101 <ul><li>Follow the right people </li></ul><ul><li>Listen to what is important to your followers </li></ul><ul><li>Help your followers & they will help you </li></ul>
  34. 35. Twitter Crash Course 101 <ul><li>Finding Followers & Monitoring Tools </li></ul><ul><ul><li>5 ways to find your targeted audiences </li></ul></ul><ul><li>Time-Saving Tips & Tools </li></ul><ul><ul><li>TweetDeck, Seesmic, bit.ly, etc </li></ul></ul><ul><li>Tweeting Best Practices </li></ul><ul><ul><li>1/3: Providing; 1/3: Conversation; 1/3: Forwarding </li></ul></ul><ul><li>Great Government Sources </li></ul><ul><ul><li>Twitter Fan Wiki, GovTwit & Congressional 140 </li></ul></ul>
  35. 36. Let’s Get Started! 101
  36. 37. Any Questions? 101 & Social Media Boot Camp
  37. 38. Connect with us on our blog www.storyassistant.com or on Twitter @storyassistant @michelledamico Social Media Boot Camp 101

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