Twitter For Law Professors

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Twitter For Law Professors

  1. 1. ©Jon Cavicchi, Franklin Pierce Law Center
  2. 2. <ul><li>Hannibal Lecter: First principles, Clarice. Simplicity. Read Marcus Aurelius. Of each particular thing ask: what is it in itself? What is its nature? </li></ul>
  3. 3. Twitter Strategy Bottom Line Return on investment Get more out of it then you put into it
  4. 5. Law professors… <ul><li>Teachers </li></ul><ul><ul><li>New developments in the law & teaching </li></ul></ul><ul><li>Scholars </li></ul><ul><ul><li>Research & writing </li></ul></ul><ul><li>Practitioners </li></ul><ul><li>Content producers </li></ul><ul><li>Ambassadors </li></ul><ul><li>Professional Development </li></ul><ul><ul><li>As you promote yourself, you promote your institution…hopefully </li></ul></ul>
  5. 6. Social networking Social media, publishing, content Web 1.0 = 1 way Web 2.0 = 2 way Social = social
  6. 7. In 2010 the goal is to coordinate web bases social tools wow. Delicious Web Press
  7. 8. One tweet gone wild <ul><li>Your Twitter page </li></ul><ul><li>Web pages that embed your tweets </li></ul><ul><li>Retweets by followers & their followers </li></ul><ul><li>Followers who respond to your tweets </li></ul><ul><li>Built in direct messaging </li></ul><ul><li>The pages that “embed” your tweets </li></ul><ul><li>The Linkedin, Facebook…users who use Twitter panel </li></ul><ul><li>All twitter enabled handheld devices </li></ul><ul><li>Search engines </li></ul>
  8. 9. Robert J. Ambrogi represents clients at the intersection of law, media and technology. The only person ever to hold the top editorial positions at both national U.S. legal newspapers, the National Law Journal and Lawyers Weekly USA , he is also internationally known for his writing about the Internet and technology. <ul><li>When it comes to social media, I tend to be an evangelist. But even I could not grasp why so many lawyers were all atwitter over Twitter. What value could there be in a microblogging tool that limits each post to 140 characters? So I strapped on some wings and gave it a try. In no time at all, Twitter turned me into a songbird ready to sing its praises </li></ul>
  9. 10. History of Twitter Chat…Twitter…Blogging
  10. 11. Law professors…Why say something in 140 characters when you can use 300 words?
  11. 12. Evolving spectrum of uses
  12. 13. Legal educators slow adopters
  13. 14. Number of law professors increasing
  14. 15. Few resources on Twitter in legal education
  15. 16. A few tools for law professors
  16. 17. Prof. Ezor’s Experience
  17. 18. Law professors tweet on teaching law
  18. 19. Professional Development Teacher Scholar Ambassador
  19. 20. Crowd sourcing Communities of Interest Peer review Brainstorming Thought leader Global community Good community member Research tool Issue reconnaisance tool
  20. 21. Keep your followers riveted…
  21. 22. Persistent propogation of propaganda &quot;The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over&quot;
  22. 23. Twitter is viral
  23. 24. Tweets are included in Google search results…
  24. 25. Your impact factor is measurable
  25. 26. Rapport with student & professional followers
  26. 27. Twitter source for monitoring emerging legal issues in social web applications
  27. 28. Twitter as an efficient knowledge management resource
  28. 29. Don’t mix business and pleasure
  29. 30. Educators educating law professors…
  30. 31. Project brainstorming
  31. 32. Sharing resources
  32. 33. Connecting to others around the world
  33. 34. Publishing or sharing links to published work, class materials, etc.
  34. 35. Publicity for important events, blog posts, websites, podcasts, videos, live meetings/discussions, etc. Leading to increased profile… Leading to increased opportunities to speak, write…
  35. 36. Twitter can serve as your support group when struggling with a difficult task.
  36. 37. Twitter provides a way to virtually attend confererences, workshops, conventions, etc.
  37. 38. Back channel during lecture, videos/slideshows, student presentations
  38. 39. TechnoLawyer educating law professors
  39. 40. Expand your network <ul><li>With blogging, writing, speaking and various bar committees, I consider myself pretty well networked. So I was surprised upon joining Twitter at how many new contacts I made, how quickly I made them, and their potential value to me as a professional. </li></ul>
  40. 41. Discover new resouces <ul><li>Everyone on Twitter has a profile page where they can link to their Web site or blog. As interesting tweets catch my attention, I sometimes click through to find equally interesting -- and previously unknown to me -- resources. </li></ul>
  41. 42. Mold your image <ul><li>Those who post regularly to Twitter provide others a glimpse of their daily lives. That glimpse can help shape your public image. Do your posts paint you as a high-powered professional -- now writing an appellate brief, now preparing for a deposition -- or as a trivia-obsessed slacker, now breaking for lunch, now off for drinks? By thinking before you post, you can shape how others see you. </li></ul>
  42. 43. Distribute your news <ul><li>Lawyers and law firms already use Twitter as a vehicle to distribute news and press releases. Even though Twitter limits posts to 140 characters, posts can include Web links. Thus, post the headline or a brief description together with the link to the full item. </li></ul>
  43. 44. Drive traffic <ul><li>When you post an interesting item to your blog, mention it on Twitter with a link to the full post. Various tools let you do this automatically, updating your Twitter feed whenever you post to your blog. (I use Twitterfeed for this.) </li></ul>
  44. 45. Simulate the water cooler <ul><li>Twitter is a virtual office water cooler. Throughout the day, lawyers on Twitter comment on the news, throw out questions, and share articles and items of interest. You can reply directly to others, either publicly or privately. </li></ul>
  45. 46. Message your colleagues <ul><li>You can send a direct message to anyone on Twitter, visible only to the recipient. This is a convenient way, much like instant messaging, to send a colleague a quick question or comment. </li></ul>
  46. 47. Monitor the buzz <ul><li>What are hot topics among lawyers in your practice area? What are people saying about your client or its product? On Twitter, you can select the people whose posts you wish to follow. You can also search all Twitter posts, save the search, and get updates via RSS. </li></ul>
  47. 48. Get noticed by news media <ul><li>News reporters are turning to Twitter to find sources and leads. Additionally, Twitter provides opportunities for professionals to connect and establish relationships with reporters. </li></ul>
  48. 49. Keep up with your local court. <ul><li>Courts in Philadelphia recently launched a Twitter feed of news and announcements. Others may well follow suit. </li></ul>
  49. 50. Track activity at a conference <ul><li>Using what Twitter calls &quot;hashtags,&quot; you can tag posts to connect them with other posts. One way this is useful is at a conference, enabling attendees to find each others' posts. </li></ul>
  50. 51. Follow the government <ul><li>The White House, federal agencies and members of Congress are among the many sources within the U.S. government that use Twitter to distribute news and announcements. </li></ul>
  51. 52. Promote an event or seminar <ul><li>A recent article in The Wall Street Journal told how Attorney Andrew Flusche used Twitter to promote a webinar he was holding on trademark registration. The session attracted more than twice the number he drew for a subsequent seminar he didn't promote on the service. </li></ul>
  52. 53. Get more mileage <ul><li>Why publish to just one source when you can as easily publish to many and reach that many more readers? When I post an item to my blog, it shows up in my Twitter feed. When I post an item to Twitter, it shows up on my Facebook and LinkedIn profiles. In social networking, there is power in ubiquity. </li></ul>
  53. 54. Find clients <ul><li>When a California blogger was threatened with a lawsuit over comments he made online, he turned to Twitter to search for a lawyer. Through Twitter, you may find new clients and they may find you. </li></ul>
  54. 55. Locate experts <ul><li>Either by posting a message to Twitter or by using its search function, you may be able to find experts on a particular topic. If you do, use Twitter's direct message feature to make the initial contact. </li></ul>
  55. 57. Thanks…go forth and tweet…

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