Leveraging Social Media to Advance Your Organization

1. Leveraging Social Media to AdvanceYour Organization Roger Renteria Rochester Chapter

2. About Roger  Technical Writer, Albuquerque, NM  New Mexico Tech, 2010  Secretary,Webmaster New Mexico Kachina Chapter, 2010-2013  Content Management, Social Media  Loves technology, websites, and online collaboration  Other: Blues Dancer.   http://linkedin.com/in/rrenteria

3. Social Media Practices  From old to new  From hard to easy  Lessons learned  Sustaining an online community

4. Hub and Spoke Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest

5. Traditional Channels

8. Navigate the Social Media Matrix Facebook Pages Groups Messages Events Twitter Retweets Follows # tags LinkedIn Groups Events Job Postings Google+ Pages # topics Trending

9. Navigate the Social Media Matrix Flickr Galleries Groups Sets Instagram # tags Follows Pinterest Boards Shares YouTube Videos Responses Playlists

10. Share with love  Social Media Friendly   Great graphics  Nice photos  Search Engine Optimized  MetaTags  Meta Description

11. Mobile Friendly

12. Tried and true, the stories  Perks  Scheduled emails  HTML/PlainText options  Real-timeTracking  Horrors  Flagged for “spamming”  Rate Limits  MailManager manual export  Email  Old: MailManager  New: MailChimp (or similar)

13. Tried and true, the stories  Perks  Media rich  Cross-network sharing  Real-timeTracking  Schedule posts (with other services)  Drawbacks  Few followers  “Spammy”  Repetitive posts  Twitter  Facebook  Instagram  LinkedIn  Flickr  YouTube

14. Tried and true, the stories Attract attention with  Photos  Graphics  Event Invitations  Questions  Facts Examples  Did you know that [insertTechComm- related fact]?  Join us for [event details]!  Don’t forget about this week’s event!  What are your thoughts on [topic]?

15. Active Social Media  Weekly or Semi-Monthly  Schedule posts or set reminders (for yourself)  Automatically Cross-Post  Link social network accounts together  Facebook Twitter LinkedIn  Start group discussions  Encourage members to talk with each other

16. Keep the Discussions Alive

17. Plan Ahead  Schedule posts in advance  Cross-post

18. Two-Way Communication Website Email LinkedIn Google+ Youtube Twitter Facebook Instagram Pinterest

19. Resources  http://www.slideshare.net/viqui_dill/social-media-webinar- stc-cac-websites-wikis-part-2  http://www.slideshare.net/viqui_dill/stc13-ld- communications-publicity  http://www.slideshare.net/viqui_dill/stc-social-mediasurvey

20. Leveraging Social Media to AdvanceYour Organization Your turn, let’s discuss! roger.renteria@gmail.com http://writetechie.com Rochester Chapter