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Leveraging Social Media to Advance Your Organization
Leveraging Social Media to Advance Your Organization
1.
Leveraging Social Media to
AdvanceYour Organization
Roger Renteria
Rochester Chapter
2.
About Roger
Technical Writer, Albuquerque, NM
New Mexico Tech, 2010
Secretary,Webmaster
New Mexico Kachina Chapter, 2010-2013
Content Management, Social Media
Loves technology, websites, and online
collaboration
Other: Blues Dancer.
http://linkedin.com/in/rrenteria
3.
Social Media Practices
From old to new
From hard to easy
Lessons learned
Sustaining an online community
13.
Tried and true, the stories
Perks
Media rich
Cross-network sharing
Real-timeTracking
Schedule posts (with other
services)
Drawbacks
Few followers
“Spammy”
Repetitive posts
Twitter
Facebook
Instagram
LinkedIn
Flickr
YouTube
14.
Tried and true, the stories
Attract attention
with
Photos
Graphics
Event Invitations
Questions
Facts
Examples
Did you know that
[insertTechComm-
related fact]?
Join us for [event
details]!
Don’t forget about
this week’s event!
What are your
thoughts on [topic]?
15.
Active Social Media
Weekly or Semi-Monthly
Schedule posts or set reminders (for yourself)
Automatically Cross-Post
Link social network accounts together
Facebook Twitter LinkedIn
Start group discussions
Encourage members to talk with each other