User Research

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Name: Pushpender Singh
Email id: pushpendersingh93@gmail.com
Submission Date: 10th
March 2019
Question State your hypothesis and objectives clearly. (Word limit: 100 words)
Response
Objective:
To understand user needs/demands in furniture rental space
Hypothesis:
 People are willing to rent used furniture as long the furniture is in good
condition and at discounted price
 People prefer to rent furniture stays in rented place
 People prefer to use rented furniture rather than buying new one when
they are constantly relocating
 People who rent their furniture are mostly single
 People prefer renting Furniture than purchasing luxurious/costly furniture
Question
Identify and explain the method to find the population size, assuming the target
audience as people between the ages of 24 and 35 living in Mumbai, Delhi and
Bangalore. (Word limit: 100 words)
Response
Population size can be estimated by two ways:
1> Guesstimate technique
2> Facebook Ad Manager Estimation
Guesstimate technique:
India Population – 1.3 Billion
Assuming India’s Urban Rural population ratio to be 30:70
India Urban Population can be calculated 0.3 * 1.3 Billion – 0.39 Billion
Bangalore, Mumbai and Delhi constitutes around 35% of Urban population which
comes to 0.35 * 0.39 Billion - 136.5 Million
Assuming age group of 24-35 are 17 % of total Urban population – 0.17 * 136.5
Million – 23.2 Million
Population size – 23.2 Million

2. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
Facebook Ad Manager Estimation :
Population size – 23 Million
Question
Calculate the sample size taking the confidence interval as 95%, the margin of error
as 10%, and the response rate as 10%.
Response
Sample size – 96
With a Response Rate of 10%, Total Number of people to be surveyed - 960

3. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
Question
Prepare a questionnaire suiting your objectives using Qualtrics. Submit the link to
the survey.
Response https://qtrial2019q1az1.qualtrics.com/jfe/form/SV_bqqh39QF3gQyTmB
Response
https://qtrial2019q1az1.az1.qualtrics.com/reports/RC/public/cXRyaWFsMjAxOX
ExYXoxLTVjN2Q2NTBiNzEyZmM3MDAwYzU4MzY5ZS1VUl8yZkJRZ3g1d0xG
Mks0Rlg=
Question
Conduct the survey among the target audience. [List down the different channels
you have used to reach your target audience. Also, mention the number of
respondents you surveyed. (Word limit: 50)]
Response
Different channels used to Reach Target Audience are:
 Whatsapp
 Email
 Facebook
 LinkedIn
Number of Respondents surveyed - 73
Question
Analyse the data collected, submit the insights inferred from the data, and give
proper reasons for these insights. Based on these insights, explain how you can
validate the hypothesis you framed in the beginning. (Word Limit: 150 Words)
Response
Insights/Data analysis:
 80% of the people considers Discounted price and well maintained/Good
condition Furniture’s important factor for Renting Furniture
This Validates Hypothesis 1 - People prefer to rent used furniture as long the
furniture is in good condition and at discounted price
 66% of people who rent their furniture live in Rented/shared rented
houses.
Validates Hypothesis 2
 70% of People prefer to use rented furniture rather than buying new one
when they are constantly relocating
 72% of people surveyed considers Transportation costlier at the time of
Reallocation
Validates hypothesis 3
 66% of people who rent furniture are mostly single.
Validates hypothesis 4
 70% of People do not prefer renting Furniture than purchasing
luxurious/costly furniture

4. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
 Only 12% prefer to rent furniture than buying for long term
Hypothesis 5 is not validated
Other Insights:
 70% of the people considers Expensive and High maintenance Cost as
major drawbacks of owning or purchasing furniture
 88% of the people considers Uncertainty about Furniture quality as major
drawback of renting furniture
 85% are working professional surveyed for their preferences of renting
furniture.
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