Before starting your business on Quora check how it works. The kind of audience visiting Quora, purpose, trending topics, bidding methods and more. Understand Quora before directly jumping into it.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
This document outlines the course structure for a 75-hour Integrated Digital Marketing course offered by Yashus.in. The course consists of 60% practical training and 40% theory delivered over 17 modules. Topics include search engine optimization, social media marketing, email marketing, and more. Upon completing the classroom training, students participate in a 2-month internship with Yashus.in to gain hands-on experience applying their digital marketing skills.
Android App, iOS App Development, Native App, Web App | Book My MantraMohitpal18
With BookmyMantra get customer focussed light weight Mobile App Development solutions, including Web View Apps, Brand signature, Lite and Native , Android App, iOS App. BookmyMantra is trusted by more than 500 companies into App development.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Everything You Need To Know About Digital Marketing Is Here In This Presentation. Visit https://www.jasonmascarenhas.com/ for more details. Includes in-depth knowledge of email marketing, affiliate marketing, and social media marketing to get started.
M.C. PraveenKumar is seeking a challenging position in a progressive organization where he can apply his experience and knowledge. He has an MBA from JNT University and is Google AdWords certified, having received training from eMarketEducation on topics like keyword research, ad copy creation, campaign structuring, and reporting. PraveenKumar has over a year of experience as a Google Accounts Analyst and has worked on live e-commerce, education, travel, and digital marketing projects. He is skilled with Google AdWords Editor, Keyword Planner, and Microsoft Excel.
Quora is the largest Q&A Website in the World with Millions of Questions and Answers. Quora has more than 300 million visitors per month.
In our Quora Marketing Guide, you will learn about how to leverage the power of Quora to generate more traffic, brand awareness and leads to your business.
This document outlines the course structure for a 75-hour Integrated Digital Marketing course offered by Yashus.in. The course consists of 60% practical training and 40% theory delivered over 17 modules. Topics include search engine optimization, social media marketing, email marketing, and more. Upon completing the classroom training, students participate in a 2-month internship with Yashus.in to gain hands-on experience applying their digital marketing skills.
Android App, iOS App Development, Native App, Web App | Book My MantraMohitpal18
With BookmyMantra get customer focussed light weight Mobile App Development solutions, including Web View Apps, Brand signature, Lite and Native , Android App, iOS App. BookmyMantra is trusted by more than 500 companies into App development.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Everything You Need To Know About Digital Marketing Is Here In This Presentation. Visit https://www.jasonmascarenhas.com/ for more details. Includes in-depth knowledge of email marketing, affiliate marketing, and social media marketing to get started.
M.C. PraveenKumar is seeking a challenging position in a progressive organization where he can apply his experience and knowledge. He has an MBA from JNT University and is Google AdWords certified, having received training from eMarketEducation on topics like keyword research, ad copy creation, campaign structuring, and reporting. PraveenKumar has over a year of experience as a Google Accounts Analyst and has worked on live e-commerce, education, travel, and digital marketing projects. He is skilled with Google AdWords Editor, Keyword Planner, and Microsoft Excel.
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Technologies
John May and Sondra Dryer of PwC explain how the company shifted its thinking from recruitment to recruitment marketing in order to attract, engage and nurture more quality candidates earlier on in the recruiting lifecycle.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
The document discusses basic Google SEO and SEM. It introduces Exabytes Digital, a digital marketing agency that provides services including Google AdWords, Facebook ads, SEO, LinkedIn ads, and call tracking. It then focuses on explaining SEO and SEM, the differences between organic and paid search engine results, and the types of Google AdWords campaigns including search, display, YouTube, and Gmail advertising. The document concludes by comparing the differences between SEO and SEM in terms of cost, effects, and strategy.
This document summarizes the HubSpot Ads Add-On, which allows users to create, measure, and optimize ad campaigns directly within the HubSpot platform. It provides examples of customers who significantly increased their key metrics like visits, conversions, contacts and marketing qualified leads by over 70-225% after using the add-on for 4 months. The add-on streamlines ad campaign setup, automatically tracks conversions and ROI across networks without separate tracking codes, and provides optimization tips to help users improve over time. It focuses on ads that extend the reach of useful content and help more prospects find relevant information.
Digital Marketing Training In & Mangalorepankaj saroha
The document provides an overview of the curriculum for an Advanced Digital Marketing Training course offered by Mangalore Digital Academy. The course covers topics such as digital marketing strategy, search engine optimization, paid search advertising, analytics, social media marketing, and email marketing. It provides a detailed outline of the topics, concepts, and tools that will be taught in each module of the training.
This document provides an overview of iMark Infotech, a digital marketing agency with offices globally. It summarizes iMark's services which include web design, development, SEO, content writing, and Google AdWords. The document also outlines iMark's 8-step SEO process which includes business analysis, campaign development through keyword research and link building, and optimizing performance through conversion rate optimization and identifying long tail keywords. It positions iMark as a full service digital marketing agency with a global team of over 150 employees and expertise across major platforms like Facebook, YouTube, Google and LinkedIn.
This document discusses strategies for website analysis, campaign structuring, and selecting seed keywords for pay per click advertising campaigns. It recommends analyzing a website's business model, unique selling propositions, calls to action, and competitors to help identify seed keywords. The document also suggests structuring AdWords campaigns by brand, product/service, geography, and seasonality or promotions, and provides examples of how to find seed keywords from website content, metadata, search trends, and related keywords.
This document outlines the plan and content for a 10-week evening course on digital marketing. The course will cover topics such as search engine optimization, pay-per-click advertising, web analytics, social media marketing, email marketing, integrating mobile strategies, and working with agencies. Each week focuses on a different aspect of digital marketing, with lessons including introductions to key concepts, best practices, case studies, and hands-on activities. The goal is for students to gain practical digital marketing skills and knowledge that they can apply to future work.
This document provides a summary of digital marketing services that an agency, Example Agency, can provide to a client, Example Client. The agency has experience in digital marketing and employs over [agency.employee.number] staff. The proposal includes an analysis of the client's website and social media presence, as well as recommendations for services including social media marketing, SEO, PPC, and content creation. The proposal provides cost estimates and an expected timeline of 2-3 months for implementation.
Digital Marketing Consultation by iVIPANAN, SuratBhautik Sheth
The document discusses digital marketing and introduces iVipanan, a digital marketing agency based in South Gujarat, India. It summarizes that digital marketing is not just about social media posting but developing strategies to attract, convert, close, and retain customers through an integrated online and offline approach using tools like SEO, SEM, content marketing, and social media. iVipanan helps businesses with digital marketing services like search engine optimization, social media marketing, content creation, and analytics to drive sales and achieve their goals.
The document promotes an augmented services offering called "+Augment" that allows businesses to expand their digital marketing capabilities without the costs associated with hiring employees. +Augment provides expertise across areas like design, SEO, email marketing, social media, web development, and conversion rate optimization for a fixed monthly fee. This offers businesses an average cost savings of up to 65% compared to hiring employees directly and provides flexibility without employment obligations.
The campaign targeted India over 3 days with a total budget of $36 distributed equally among the days. The campaign had two ad groups: one targeting branded keywords about Udacity's free courses, and one for awareness. Each ad group contained 20 keywords related to front-end development courses. The marketing objective was to generate 50 leads over the 3 days for a front-end framework course.
TGN Technologies is a leading website design and SEO company based in Kerala that strives to provide complete end-to-end web solutions to clients globally. They have a team of skilled professionals experienced in web development, SEO, content writing, and web design. TGN Technologies approaches each client's website project in a holistic manner, developing customized strategies to maximize traffic and ROI. Their unique marketing strategies and proprietary processes have resulted in an astonishing success rate that typically surpasses client expectations. TGN Technologies is committed to maintaining long-term relationships with clients and adheres to white hat SEO techniques and development best practices.
Fuel Your Marketing Strategies with Effective SEMJames Pong
SEM is a vital advertising channel that many businesses have failed to embrace. Here I have compiled 5 easy steps you can kick start your SEM campaign today.
Google AdWords can help businesses get more customers through paid search advertising. The 3 R's of AdWords are Reach, Relevancy, and ROI. Reach refers to targeting the right audience through Google Search, Google properties, and display networks. Relevancy is key to success and is improved through a high Quality Score. ROI is measured through the pay-per-click model, where even small frequent budgets can be effective and reports show how money is spent. Monitoring AdWords and Analytics can help optimize campaigns. A case study example showed how a Php 5k initial investment in AdWords led to Php 10k in sales.
Khushboo Pant is a digital marketing analyst with experience in paid search media, display, and ad operations. She has worked as an analyst trafficking campaigns on DCM and as a senior search reporting analyst developing paid search strategies for major US brands. Pant is certified in digital marketing, DBM, and DCM and has a technical background with skills in programming languages and MS Office applications. She completed her B.Tech in computer science and engineering in 2012 and has internship experience in networking.
This digital marketing agency focuses on performance marketing and delivering value for clicks. They have expertise in search engine marketing, Google Display Network, Facebook advertising, YouTube advertising, search engine optimization, mobile advertising, social media marketing, and content marketing. They have over 30 large brand clients and a dedicated team of Google certified individuals.
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
June 30 Inbound Lunch Bunch- Using Linkedin to Attract CustomersElizabeth Mackenzie
The document summarizes a lunch meeting discussion about using LinkedIn to attract new customers. It introduces the speaker, Maneesha Manges, and her experience in digital marketing and consulting. The discussion covers basics of inbound marketing, digital advertising on LinkedIn, evaluating different LinkedIn advertising options like Sponsored Updates, targeting and bidding best practices, and how to effectively use LinkedIn content to attract and convert new customers.
This document contains confidential information and intellectual property belonging to I-D Media AG. Any copying of the information without written permission is strictly prohibited. The document discusses I-D Media AG's web screening services which allow clients to monitor discussions across the internet in order to understand customer opinions, identify trends, benchmark competitors and optimize products and branding. The services provide marketing-focused reports and analytics to help clients improve communication and business strategies.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
SmashFly Transform: How PwC Changed Its Thinking to Better Attract CandidatesSmashFly Technologies
John May and Sondra Dryer of PwC explain how the company shifted its thinking from recruitment to recruitment marketing in order to attract, engage and nurture more quality candidates earlier on in the recruiting lifecycle.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
The document discusses basic Google SEO and SEM. It introduces Exabytes Digital, a digital marketing agency that provides services including Google AdWords, Facebook ads, SEO, LinkedIn ads, and call tracking. It then focuses on explaining SEO and SEM, the differences between organic and paid search engine results, and the types of Google AdWords campaigns including search, display, YouTube, and Gmail advertising. The document concludes by comparing the differences between SEO and SEM in terms of cost, effects, and strategy.
This document summarizes the HubSpot Ads Add-On, which allows users to create, measure, and optimize ad campaigns directly within the HubSpot platform. It provides examples of customers who significantly increased their key metrics like visits, conversions, contacts and marketing qualified leads by over 70-225% after using the add-on for 4 months. The add-on streamlines ad campaign setup, automatically tracks conversions and ROI across networks without separate tracking codes, and provides optimization tips to help users improve over time. It focuses on ads that extend the reach of useful content and help more prospects find relevant information.
Digital Marketing Training In & Mangalorepankaj saroha
The document provides an overview of the curriculum for an Advanced Digital Marketing Training course offered by Mangalore Digital Academy. The course covers topics such as digital marketing strategy, search engine optimization, paid search advertising, analytics, social media marketing, and email marketing. It provides a detailed outline of the topics, concepts, and tools that will be taught in each module of the training.
This document provides an overview of iMark Infotech, a digital marketing agency with offices globally. It summarizes iMark's services which include web design, development, SEO, content writing, and Google AdWords. The document also outlines iMark's 8-step SEO process which includes business analysis, campaign development through keyword research and link building, and optimizing performance through conversion rate optimization and identifying long tail keywords. It positions iMark as a full service digital marketing agency with a global team of over 150 employees and expertise across major platforms like Facebook, YouTube, Google and LinkedIn.
This document discusses strategies for website analysis, campaign structuring, and selecting seed keywords for pay per click advertising campaigns. It recommends analyzing a website's business model, unique selling propositions, calls to action, and competitors to help identify seed keywords. The document also suggests structuring AdWords campaigns by brand, product/service, geography, and seasonality or promotions, and provides examples of how to find seed keywords from website content, metadata, search trends, and related keywords.
This document outlines the plan and content for a 10-week evening course on digital marketing. The course will cover topics such as search engine optimization, pay-per-click advertising, web analytics, social media marketing, email marketing, integrating mobile strategies, and working with agencies. Each week focuses on a different aspect of digital marketing, with lessons including introductions to key concepts, best practices, case studies, and hands-on activities. The goal is for students to gain practical digital marketing skills and knowledge that they can apply to future work.
This document provides a summary of digital marketing services that an agency, Example Agency, can provide to a client, Example Client. The agency has experience in digital marketing and employs over [agency.employee.number] staff. The proposal includes an analysis of the client's website and social media presence, as well as recommendations for services including social media marketing, SEO, PPC, and content creation. The proposal provides cost estimates and an expected timeline of 2-3 months for implementation.
Digital Marketing Consultation by iVIPANAN, SuratBhautik Sheth
The document discusses digital marketing and introduces iVipanan, a digital marketing agency based in South Gujarat, India. It summarizes that digital marketing is not just about social media posting but developing strategies to attract, convert, close, and retain customers through an integrated online and offline approach using tools like SEO, SEM, content marketing, and social media. iVipanan helps businesses with digital marketing services like search engine optimization, social media marketing, content creation, and analytics to drive sales and achieve their goals.
The document promotes an augmented services offering called "+Augment" that allows businesses to expand their digital marketing capabilities without the costs associated with hiring employees. +Augment provides expertise across areas like design, SEO, email marketing, social media, web development, and conversion rate optimization for a fixed monthly fee. This offers businesses an average cost savings of up to 65% compared to hiring employees directly and provides flexibility without employment obligations.
The campaign targeted India over 3 days with a total budget of $36 distributed equally among the days. The campaign had two ad groups: one targeting branded keywords about Udacity's free courses, and one for awareness. Each ad group contained 20 keywords related to front-end development courses. The marketing objective was to generate 50 leads over the 3 days for a front-end framework course.
TGN Technologies is a leading website design and SEO company based in Kerala that strives to provide complete end-to-end web solutions to clients globally. They have a team of skilled professionals experienced in web development, SEO, content writing, and web design. TGN Technologies approaches each client's website project in a holistic manner, developing customized strategies to maximize traffic and ROI. Their unique marketing strategies and proprietary processes have resulted in an astonishing success rate that typically surpasses client expectations. TGN Technologies is committed to maintaining long-term relationships with clients and adheres to white hat SEO techniques and development best practices.
Fuel Your Marketing Strategies with Effective SEMJames Pong
SEM is a vital advertising channel that many businesses have failed to embrace. Here I have compiled 5 easy steps you can kick start your SEM campaign today.
Google AdWords can help businesses get more customers through paid search advertising. The 3 R's of AdWords are Reach, Relevancy, and ROI. Reach refers to targeting the right audience through Google Search, Google properties, and display networks. Relevancy is key to success and is improved through a high Quality Score. ROI is measured through the pay-per-click model, where even small frequent budgets can be effective and reports show how money is spent. Monitoring AdWords and Analytics can help optimize campaigns. A case study example showed how a Php 5k initial investment in AdWords led to Php 10k in sales.
Khushboo Pant is a digital marketing analyst with experience in paid search media, display, and ad operations. She has worked as an analyst trafficking campaigns on DCM and as a senior search reporting analyst developing paid search strategies for major US brands. Pant is certified in digital marketing, DBM, and DCM and has a technical background with skills in programming languages and MS Office applications. She completed her B.Tech in computer science and engineering in 2012 and has internship experience in networking.
This digital marketing agency focuses on performance marketing and delivering value for clicks. They have expertise in search engine marketing, Google Display Network, Facebook advertising, YouTube advertising, search engine optimization, mobile advertising, social media marketing, and content marketing. They have over 30 large brand clients and a dedicated team of Google certified individuals.
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
June 30 Inbound Lunch Bunch- Using Linkedin to Attract CustomersElizabeth Mackenzie
The document summarizes a lunch meeting discussion about using LinkedIn to attract new customers. It introduces the speaker, Maneesha Manges, and her experience in digital marketing and consulting. The discussion covers basics of inbound marketing, digital advertising on LinkedIn, evaluating different LinkedIn advertising options like Sponsored Updates, targeting and bidding best practices, and how to effectively use LinkedIn content to attract and convert new customers.
This document contains confidential information and intellectual property belonging to I-D Media AG. Any copying of the information without written permission is strictly prohibited. The document discusses I-D Media AG's web screening services which allow clients to monitor discussions across the internet in order to understand customer opinions, identify trends, benchmark competitors and optimize products and branding. The services provide marketing-focused reports and analytics to help clients improve communication and business strategies.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
LinkedIn's Brand and Demand Playbook provides guidance on using LinkedIn for both brand awareness and demand generation campaigns. It recommends a balanced approach of 60% branding and 40% direct response. The playbook outlines LinkedIn's targeting capabilities and ad formats that can be used at different stages of the buyer's journey. It also provides examples of how brands like BambooHR and VMware have successfully used LinkedIn to build awareness, drive engagement, and increase conversions.
Google AdWords: The Complete Guide (2020)Rintu Biswas
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This document provides an overview study guide for the AdWords Fundamentals exam. It covers the basics of online advertising and Google AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize campaign performance. The study guide is divided into modules that cover topics like the Google Search and Display Networks, ad formats and locations, factors that influence ad quality like Quality Score and Ad Rank, and bidding strategies and how costs are calculated. It provides examples, scenarios and additional study materials to help students learn about AdWords and prepare for the certification exam.
This document provides an overview study guide for the AdWords Fundamentals exam. It covers key topics like the benefits of online advertising and AdWords, Google's advertising networks (Search and Display Network), where ads can appear, factors that influence ad quality and ranking (Quality Score and Ad Rank), and how bidding and costs work. The study guide is structured in modules that cover these topics in detail and provide examples, scenarios, and additional study materials to help students learn about AdWords and prepare for the certification exam.
The document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Smart Insights, a digital marketing consultancy and resource.
This document outlines a process for using social listening tools to gain actionable insights. It involves first understanding a brand's objectives and situation, then analyzing conversations using that framework to uncover insights about audiences, opportunities, and how to connect with customers. Insights include audience segments, concerns, media habits, and optimal content and messaging. Recommendations are provided on strategic and tactical application of these insights. The process aims to improve marketing performance and customer acquisition.
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
This document provides a summary of LinkedIn's Brand and Demand Playbook. It discusses how brands can balance both brand awareness and demand generation marketing to optimize performance across the buyer's journey. The playbook recommends allocating 60% of marketing budget to brand activities and 40% to demand/performance activities. It also outlines LinkedIn's various targeting and ad formats that can be used at different stages of the buyer's journey, from awareness to consideration to conversion. The playbook is intended to help marketers spark awareness, engage, and convert their target audiences on LinkedIn.
Digital marketing involves using digital technologies to market products and services to potential customers. It includes tactics like search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, email marketing, and social media marketing. Digital marketing allows businesses to reach large audiences cost effectively and customers can access information anytime from anywhere. However, it also faces limitations like overreliance on internet access and large amounts of competition online. Understanding customer needs and creating valuable content are important principles of digital marketing.
- Which One is a mobile application that matches users based on their personal choices in different categories through character analysis and interests. Users can connect via Facebook and answer questions to be matched with others worldwide, nationally, or among Facebook friends.
- The application aims to continuously adapt matching based on users' changing interests over time. Users can message matches and receive weekly soulmate lists. Revenue comes from premium packages, targeted data analysis for firms, and surveys.
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
Similar to How to Use Quora for Marketing | Understand Quora Marketing (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
3. Kind of People
Visits on
Quora
Evaluate Products
Conduct Research
Learn about World
To Share Knowledge
To be Productive
To Share Stories
Find Type of Group / Community
4. Product Evaluation:
To know more about
brand / product.
01
To Conduct Research:
What is best Software
for Video Filming/
Tool/ Policies/ Medi
Claims
02
Benefits & Uses:
How to use XYZ
products; benefits of
having Medi Claims
03
6. Mainly following Topics on Quora
We will have to start with following
Spaces as per our niche. On below
mentioned type of topics along with
our niche, we can target a large
number of audience.
• Finance
• Technology
• Software
• Education
7. Finance
46M+ follows Finance Topic, mainly:
- Insurance, Loan & Mortgage
Here we can pitch our Finance & Loan Management
Categories.
Common & Trending Query: “Some financial tips for
everyone”
Spaces: Finance Insider, Market & finance
8. Technology
To focus on Google & Amazon
Target E-commerce platform category &
queries from blog.
Spaces: Tech Insider, Technologica Prime
Common & Trending Query: “Impact of
Google Algorithms”
9. Software
In software topic the trend is increasing on “Business
Strategy”, “Software & Applications” keywords.
Target each category & queries from blog but as per
current trend we should start with CRM software.
Spaces: Cloud daily from SaaStr, Digital Marketing
News & Trends
Common & Trending Query: “Best CRM for Startups
& Small Business”
10. Education
Highest following topic with 68M+ followers
Target education category & queries from
blog.
Spaces: Study Abroad Guidance, Academics
& Education, Daily Dose of Vocab
Common & Trending Query: “Exams &
Tests, Exam & Test Preparation”
12. Promoted Answers
Share detailed info on product/ service/ solution.
Benefits
• Boostorganiccontent
• Create top of funnel awareness
• Platform to introduce product / service.
13. How to target
audience?
Contextual:
We can show ads
relevant to
particular topics/
keywords/
questions on which
we want to focus.
Behavioral:
Based on interest/
retarget them on
their search and
scroll based history.
Audience:
Matches web traffic
or contact list
Broad:
Show it to widely
across to maximize
potential
impressions.
Can also divide it on basis of
Gender, device using, location
and browser based.
14. Bidding methods to decide on:
CPC: TO OPTIMIZE AD
DELIVERY FOR TRAFFIC TO
YOUR WEBSITE / LANDING
PAGE.
1
CPM: OPTIMIZE AD DELIVERY
TO SHOW YOUR AD TO AS
MANY PEOPLE AS POSSIBLE
2
15. How to monitor campaign performance
Can be managed by Quora Ads Manager
• Monitor ads performance
• Check & understand competitiveness with
auction insights
• Can create and track conversions
• Build & Automate reports
16. Measuring Results
•Quora Pixel
•Set up advanced match
•Adjust to conversion windows
•Analyse view through
conversions
Now to
check
whether it’s
impactful
or not