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Bowling Equipment
Marketing Plan
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Table of contents
01
04
02
05
03
06
About us Market analysis Goals & strategy
Content plan Budget KPI overview
Our company
Who are you? What market do
you focus on? Why do clients
keep choosing you? Here’s a
paragraph you can use to
describe what makes you unique.
Tell a compelling story about how
your company was born and how
it has developed to become what
it is today
About us
01
Our goals
Our main goals now are to increase
sales through improved marketing
and customer outreach, optimize
operational processes to reduce
costs and increase efficiency and
establish a timeline for new products
Short term Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement
a strategy to reduce environmental
impact and increase sustainability
and increase market share
Always on time Out-of-the-box Customer service
What sets us apart?
We never miss a deadline.
You can rely on us and rest
assured that your product
will be ready on time
Our out-of-the-box ideas
are creative solutions that
challenge the status quo
and provide unique value
We focus on providing a
high level of customer
service so that the
experience is positive
For us, integrity means operating
with honesty, trustworthiness, and
strong moral values. We commit to
ethical and environmental standards
We put customers at the center of
everything they do. We listen to
customer feedback and incorporate it
into decisions, products and services
We create an environment where
employees can work together
productively and efficiently to
achieve common objectives. It
involves sharing knowledge and skills
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with
new ideas, methods, and products
that can grow the business
Our guiding principles
Integrity
Collaboration
Customer focus
Innovation
Emerging trends
Monitoring Organic search
Features Pricing Customer feedback
Competitor analysis
Compare features and benefits
of your product
Keep an eye on their offers
and launches
Identify emerging trends in
your industry
Analyze your competitors’
pricing and offers
Examine the feedback
on their products
How are your competitors
optimizing their SEO?
333,000
New Instagram followers
Average reading time on our posts
We publish our content in different languages for more reach
5m 23s
3 languages
123,123
New leads during
the last month
Market share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Here’s the market share
of our industry
Market share is the percentage
of a market that is controlled by
a particular company or
industry. It is calculated by
dividing the total sales revenue
of a company by the total sales
revenue generated in the
entire industry
Key action items
First quarter Second quarter Third quarter
Key action 1 Create detailed procedures
Monitor and review
process performance
Measure the
effectiveness of processes
Key action 2 Use data analytics
to gain insights
Develop strategies to
reduce waste
Stay up to date with new
technologies and trends
Key action 3 Invest in technology
solutions for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
Key action 4 Focus on continuous
improvement
Ensure proper
management of resources
Research best practices
from outside
1. Product/website description:
A brief overview of the product/website,
including its key features, dimensions, and
materials used
2. Features and benefits: A detailed
explanation of the features and how they
will benefit the user
3. Technical specifications: A list of the
product's/website's technical
specifications, such as dimensions, weight,
power requirements, connectivity options
and hosting platform
What to show
in a mockup
1
2
3
Buyer persona infographic
Bio
Make a short description of
what a typical customer
would be. Be precise!
Name
Age and occupation
“This is a quote, words full of wisdom that
can make the reader get inspired.”
Personality
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads
or social media
Motivations
Creativity
Pain points
Knowing your buyer
persona’s pain point will help
you create messages that are
tailored to their needs
Ecology
Music
1
2
3
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Understanding
Analyze and understand the needs
of your target audience
Conduct research
Research existing products in the
industry and analyze how
successful they are
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the
product to show investors
Test for usability
Put the prototype through rigorous
testing processes to ensure that it
meets user requirements
Analyze feedback Analyze feedback
Market size overview
$100M
$20M
$5M
Outer circle
Include the total size of the market, which
represents the entire potential customer base
for the product or service
Middle circle
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs
Inner circle
Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured
Social media stats
xxx billion
Users
worldwide
xh xmin
Average
time spent
xx
Number of
platforms used
Worldwide reach
Country 1
users
Country 2
users
xxx billion xxx billion
Platforms with most users
Follow the link in the graph to modify its data and then paste the new one
here. For more info, click here
Case studies
Instagram giveaway
A product giveaway for our
second anniversary
Approach
● Preparing a set of posts and stories
we can share on Instagram to let
more people know about our brand
● We can get shared more and maybe
reach virality if our content is
attractive and easy to share
Results
Increase in
shares
Increase in
followers
Increase in
clicks
Key takeaway 1
Key takeaway 2
Content posted on
weekdays is shared more
We must design new
content to keep new users
23% 80% 10%
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Bowling Equipment Marketing Plan by Slidesgo.pptx

  • 1. Bowling Equipment Marketing Plan Here is where your presentation begins
  • 2. Contents of this template You can delete this slide when you’re done editing the presentation Fonts To view this template correctly in PowerPoint, download and install the fonts we used Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation Thanks slide You must keep it so that proper credits for our design are given Colors All the colors used in this presentation Icons and infographic resources These can be used in the template, and their size and color can be edited Editable presentation theme You can edit the master slides easily. For more info, click here For more info: SLIDESGO | BLOG | FAQs You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
  • 3. Table of contents 01 04 02 05 03 06 About us Market analysis Goals & strategy Content plan Budget KPI overview
  • 4. Our company Who are you? What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today
  • 6. Our goals Our main goals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products Short term Long term The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and increase market share
  • 7. Always on time Out-of-the-box Customer service What sets us apart? We never miss a deadline. You can rely on us and rest assured that your product will be ready on time Our out-of-the-box ideas are creative solutions that challenge the status quo and provide unique value We focus on providing a high level of customer service so that the experience is positive
  • 8. For us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge and skills Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business Our guiding principles Integrity Collaboration Customer focus Innovation
  • 9. Emerging trends Monitoring Organic search Features Pricing Customer feedback Competitor analysis Compare features and benefits of your product Keep an eye on their offers and launches Identify emerging trends in your industry Analyze your competitors’ pricing and offers Examine the feedback on their products How are your competitors optimizing their SEO?
  • 10. 333,000 New Instagram followers Average reading time on our posts We publish our content in different languages for more reach 5m 23s 3 languages
  • 12. Market share Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Here’s the market share of our industry Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry
  • 13. Key action items First quarter Second quarter Third quarter Key action 1 Create detailed procedures Monitor and review process performance Measure the effectiveness of processes Key action 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends Key action 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration Key action 4 Focus on continuous improvement Ensure proper management of resources Research best practices from outside
  • 14. 1. Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used 2. Features and benefits: A detailed explanation of the features and how they will benefit the user 3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform What to show in a mockup 1 2 3
  • 15. Buyer persona infographic Bio Make a short description of what a typical customer would be. Be precise! Name Age and occupation “This is a quote, words full of wisdom that can make the reader get inspired.” Personality ● Explorer, adventurous. Likes the outdoors and camping ● Engaged on social media, speaks for themselves ● Not easily influenced by ads or social media Motivations Creativity Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs Ecology Music 1 2 3
  • 16. Roadmap infographic Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes to ensure that it meets user requirements Analyze feedback Analyze feedback
  • 17. Market size overview $100M $20M $5M Outer circle Include the total size of the market, which represents the entire potential customer base for the product or service Middle circle Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs Inner circle Indicate the current market size, which represents the portion of the target market that the company has successfully captured
  • 18. Social media stats xxx billion Users worldwide xh xmin Average time spent xx Number of platforms used Worldwide reach Country 1 users Country 2 users xxx billion xxx billion Platforms with most users Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
  • 19. Case studies Instagram giveaway A product giveaway for our second anniversary Approach ● Preparing a set of posts and stories we can share on Instagram to let more people know about our brand ● We can get shared more and maybe reach virality if our content is attractive and easy to share Results Increase in shares Increase in followers Increase in clicks Key takeaway 1 Key takeaway 2 Content posted on weekdays is shared more We must design new content to keep new users 23% 80% 10%
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  • 31. JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2
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