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Table of contents
01
About us
02
Market
analysis
03
Goals &
strategy
04
Content plan
05
Budget
06
KPI overview
Our company
Who are you? What market do you focus on? Why
do clients keep choosing you? Here’s a paragraph
you can use to describe what makes you unique.
Tell a compelling story about how your company
was born and how it has developed to become
what it is today
About us
01
Our goals
Short term
Our main goals now are to increase
sales through improved marketing and
customer outreach, optimize operational
processes to reduce costs and increase
efficiency and establish a timeline for
new products
Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement a
strategy to reduce environmental impact
and increase sustainability and increase
market share
What sets us apart?
Always on
time
We never miss a deadline.
You can rely on us and rest
assured that your product will
be ready on time
Out-of-the-box
Our out-of-the-box ideas are
creative solutions that
challenge the status quo and
provide unique value
Customer
service
We focus on providing a high
level of customer service so
that the experience is
positive
Our guiding principles
Integrity
For a us, integrity means operating with
honesty, trustworthiness, and strong moral
values. We commit to ethical and
environmental standards
Customer focus
We put customers at the center of
everything they do. We listen to customer
feedback and incorporate it into decisions,
products and services
Collaboration
We create an environment where
employees can work together productively
and efficiently to achieve common
objectives. It involves sharing knowledge,
skills, resources, and ideas
Innovation
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with new
ideas, methods, and products that can grow
the business
Competitor analysis
Features
Compare features and benefits
of your product
Pricing
Analyze competitor’s pricing
and offers
Customer
feedback
Examine customer feedback on
your products
Monitoring
Keep an eye on their offers and
launches
Emerging
trends
Identify emerging trends in your
industry
Organic search
How are your competitors
optimizing their SEO?
333,000
New Instagram followers
5m 23s
Average reading time on our posts
3 languages
We publish our content in different languages for more reach
123,123
New leads during the last month
Market share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Here’s the market
share of our
industry
Market share is the percentage of a
market that is controlled by a
particular company or industry. It is
calculated by dividing the total sales
revenue of a company by the total
sales revenue generated in the entire
industry
Key actions items
First quarter
Second
quarter
Third quarter
Key action
1
Create detailed procedures
Monitor and review
process performance
Measure the
effectiveness of processes
Key action
2
Use data analytics
to gain insights
Develop strategies to reduce
waste
Stay up to date with new
technologies and trends
Key action
3
Invest in technology solutions
for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
What to show in a
mockup
1. Product/website description: A brief overview of the
product/website, including its key features, dimensions,
and materials used
2. Features and benefits: A detailed explanation of the
features and how they will benefit the user
3. Technical specifications: A list of the product's/website's
technical specifications, such as dimensions, weight,
power requirements, connectivity options and hosting
platform
01
02
03
Buyer persona infographic
“This is a quote, words
full of wisdom that can
inspire anyone who reads
them”
Name
Age and occupation
Bio
Make a short description of
what a typical customer
would be. Be precise!
Personality
● Explorer, adventurous. Likes
the outdoors and camping
● Engaged on social media,
speaks for themselves
● Not easily influenced by ads
or social media
Motivations
Pain points
Knowing your buyer
persona’s pain point will help
you create messages that are
tailored to their needs
1. Creativity
2. Ecology
3. Music
Roadmap infographic
Initiative Objective JanFebMar Apr
Ma
y
Jun Jul AugSepOctNovDec
Understanding
Analyze and understand the needs of
your target audience
Conduct research
Research existing products in the
industry and analyze how successful
they are
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the product
to show investors
Test for usability
Put the prototype through rigorous
testing processes to ensure that it
meets user requirements
Analyze feedback Analyze feedback
Market size overview
$100M
$20M
$5M
Outer circle
Include the total size of the market, which
represents the entire potential customer base for
the product or service
Middle circle
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs
Inner circle
Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured
Social media stats
Xxx
billion
Users worldwide
Xh xmin
Average time
spent
Xx
Numbers of
platforms used
Follow the link in the graph to modify its data and then paste the new one here. For
more info, click here
Worldwide
reach
Xxx
billion
Country 1 users
Xxx
billion
Country 2 users
Case studies
Instagram
giveaway
A product giveaway for our second
anniversary
Approach
● Preparing a set of posts and
stories we can share on
Instagram to let more people
know about our brand
● We can get shared more and
mabe reach virality if our
content is attractive and easy
to share
Results
23% 80% +10%
Increase in
shares
Increase in
followers
Increase in
clicks
Key
takeaway 1
Key
takeaway 2
Content posted on
weekdays is shared more
We must design new
content to keep new users
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JANUARY FEBRUARY MARCH APRIL MAY JUNE
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JANUARY FEBRUARY MARCH APRIL
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Task 1
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geometric-papercut-style-marketing-plan.pptx

  • 1. Geometric Papercut Style MK Plan Here is where your presentation begins
  • 2. Contents of this template Fonts To view this template correctly in PowerPoint, download and install the fonts we used Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation Thanks slide You must keep it so that proper credits for our design are given Colors All the colors used in this presentation Icons and infographic resources These can be used in the template, and their size and color can be edited Editable presentation theme You can edit the master slides easily. For more info, click here You can delete this slide when you’re done editing the presentation For more info: Slidesgo | Blog | FAQs You can visit our sister projects: Freepik | Flaticon | Storyset | Wepik | Videvo
  • 3. Table of contents 01 About us 02 Market analysis 03 Goals & strategy 04 Content plan 05 Budget 06 KPI overview
  • 4. Our company Who are you? What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today
  • 6. Our goals Short term Our main goals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products Long term The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and increase market share
  • 7. What sets us apart? Always on time We never miss a deadline. You can rely on us and rest assured that your product will be ready on time Out-of-the-box Our out-of-the-box ideas are creative solutions that challenge the status quo and provide unique value Customer service We focus on providing a high level of customer service so that the experience is positive
  • 8. Our guiding principles Integrity For a us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards Customer focus We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services Collaboration We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas Innovation Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business
  • 9. Competitor analysis Features Compare features and benefits of your product Pricing Analyze competitor’s pricing and offers Customer feedback Examine customer feedback on your products Monitoring Keep an eye on their offers and launches Emerging trends Identify emerging trends in your industry Organic search How are your competitors optimizing their SEO?
  • 10. 333,000 New Instagram followers 5m 23s Average reading time on our posts 3 languages We publish our content in different languages for more reach
  • 11. 123,123 New leads during the last month
  • 12. Market share Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Here’s the market share of our industry Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry
  • 13. Key actions items First quarter Second quarter Third quarter Key action 1 Create detailed procedures Monitor and review process performance Measure the effectiveness of processes Key action 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends Key action 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration
  • 14. What to show in a mockup 1. Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used 2. Features and benefits: A detailed explanation of the features and how they will benefit the user 3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform 01 02 03
  • 15. Buyer persona infographic “This is a quote, words full of wisdom that can inspire anyone who reads them” Name Age and occupation Bio Make a short description of what a typical customer would be. Be precise! Personality ● Explorer, adventurous. Likes the outdoors and camping ● Engaged on social media, speaks for themselves ● Not easily influenced by ads or social media Motivations Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs 1. Creativity 2. Ecology 3. Music
  • 16. Roadmap infographic Initiative Objective JanFebMar Apr Ma y Jun Jul AugSepOctNovDec Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze how successful they are Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes to ensure that it meets user requirements Analyze feedback Analyze feedback
  • 17. Market size overview $100M $20M $5M Outer circle Include the total size of the market, which represents the entire potential customer base for the product or service Middle circle Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs Inner circle Indicate the current market size, which represents the portion of the target market that the company has successfully captured
  • 18. Social media stats Xxx billion Users worldwide Xh xmin Average time spent Xx Numbers of platforms used Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Worldwide reach Xxx billion Country 1 users Xxx billion Country 2 users
  • 19. Case studies Instagram giveaway A product giveaway for our second anniversary Approach ● Preparing a set of posts and stories we can share on Instagram to let more people know about our brand ● We can get shared more and mabe reach virality if our content is attractive and easy to share Results 23% 80% +10% Increase in shares Increase in followers Increase in clicks Key takeaway 1 Key takeaway 2 Content posted on weekdays is shared more We must design new content to keep new users
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  • 30. JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2
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  • 33. You can resize these icons without losing quality. You can change the stroke and fill color; just select the icon and click on the paint bucket/pen. In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons. ...and our sets of editable icons
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  • 40. Add the title here Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 2016 2017 2018 2019 2020 “Despite being red, Mars is actually a very cold place” “Mercury is the smallest planet in the Solar System” “Neptune is the farthest planet from the Sun” “Saturn is a gas giant and has several rings” “Venus is the second planet from the Sun and is terribly hot” Premium infographics
  • 41. “Despite being red, Mars is actually a very cold place” “Jupiter is the biggest planet in the entire Solar System” “Saturn is a gas giant and has several rings” 75% Premium infographics “Mercury is the smallest planet in the Solar System” TITLE 1 75%