Focus2011 - Corey Walker - Social Media
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An overview of why having a web site is important, basics of social media, Facebook 101, Twitter 101 and managing your social media time effectively.
![Corey C. Walker President, The Marketing Specialist ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Focus2011 - Corey Walker - Social Media
- 1. Integrating Social Media & Your Web Site Into Your Marketing Mix Corey C. Walker President The Marketing Specialist
- 3. Works closely with Mercy/CHW on a variety of marketing needs including managing their six-hospital social media efforts, producing internal newsletters and producing web content.
- 4. Helps several small businesses with social media, e-zines, sales collateral and other marketing programs.themarketingspecialist.com facebook.com/TheMarketingSpecialist @marketing_gal
- 6. Web site basics and next level needs
- 7. Introduction to social media
- 8. Facebook 101
- 9. Twitter 101
- 10. Managing your social media time
- 11. How to integrate your web site and social media into your marketing mix
- 12. Q & A
- 14. You stop being invisible.
- 15. It’s available 24/7 – you are not.
- 16. You can offer online appointment scheduling.
- 17. You create another sales tool for your business.
- 18. You build authority & credibility.
- 19. You can build an e-mail list for other promotions.
- 20. It can be a hub for your social media networks and blog.
- 22. About us
- 23. Services
- 27. Patient forms
- 29. Promotions
- 30. Events
- 33. Videos
- 35. Blog
- 37. Design Speaks to Professionalism
- 38. Social Media
- 40. Transparent
- 42. Graphics
- 43. Photography
- 44. Video
- 45. Audio“Spend less time perfecting your blog post and editing your video and more time in your community, online and off.” Gary Vaynerchuk Wine Library TV
- 47. You can learn more about your patients’ expectations and experiences by listening and commenting when appropriate.
- 48. You can extend your marketing reach beyond your web site or printed materials.
- 50. Information found in someone’s News Feed is not considered an ad.
- 51. It’s an extremely inexpensive form of advertising (but it takes time!).
- 54. 50% of active users log on to Facebook in any given day
- 55. Average user has 130 friends
- 56. Fastest growing population on Facebook: women 55-65
- 58. Look at other successful fan pages to see how it’s done
- 59. Post regularly – every day if possible
- 60. Be warm, friendly and helpful, yet still professional
- 61. Pay attention to what your patients are saying and respond to comments, complaints or questions
- 62. Follow HIPAA guidelines for patient information
- 64. Build a page then rarely or never post to it
- 65. Feel like you have to “create” everything yourself
- 68. Contact info and web site address
- 69. Summary of your services
- 70. In Photos section, take some pictures of staff, post pictures of office events or specialty frames
- 71. Use Notes tab to post longer articles
- 73. Get a personal Facebook URL. Once you achieve 25 fans go to facebook.com/username to get a URL with your name
- 74. Link Facebook on your web site, print on your direct mail, flyers and business cards.
- 75. Talk it up to your patients, friends, family and other business associates! Once they become a fan, the message “John Smith likes Eagle Eye Vision” goes in the News Feed of all of John Smith’s friends.
- 79. Almost 88% of people have awareness of Twitter and its existence
- 80. There are 450,000 new Twitter accounts created every day
- 81. 46% of Twitter users are female
- 82. 54% are male – very equal demographics
- 84. Signing up is easy
- 85. You follow other people’s “tweets,” and when other people follow you they can see your tweets
- 86. Tweets are limited to 140 characters
- 87. Most people will write a brief message and include a link
- 88. You can also include links to photos or videos
- 90. @marketing_gal where are we meeting?
- 91. DM = direct message is private
- 92. D marketing_gal where are we meeting?
- 93. RT = retweet, re-sending someone’s tweet
- 94. RT @marketing_gal great link about social media http://ow.ly/6rhyt
- 95. # = called hashtag, used to categorize information
- 98. Max 20 characters, shorter is better
- 99. Headshot
- 100. Very short biography
- 102. Use twellow.com to register yourself and search for other local businesses to follow
- 103. Share interesting articles and information links
- 104. Be a generous resource
- 105. Ask questions, answer other people’s questions
- 106. Use @mentions to direct info or questions at people
- 108. Hootsuite
- 109. Tweetdeck
- 110. Seesmic
- 111. Ping.fm
- 114. Have a brainstorming session to think of what types of info you want to post
- 115. Develop a content schedule to make things easier:
- 116. Monday: Eye health article
- 117. Tuesday: Promotion or office event
- 118. Wednesday: Patient photo w/new glasses
- 119. Write several posts in batches, then schedule in Hootsuite
- 121. Or, go one step further and put a mini-feed on your web site
- 122. Link your social media posts to information/articles on your web site
- 123. Put social media and your web site links on:
- 124. Business cards
- 125. Advertisements
- 126. E-mail signatures
- 127. E-mail campaigns
- 128. Direct mail
- 130. Copywriting
- 131. Graphic design
- 132. Marketing planning
- 133. E-mail campaigns916.847.8671 themarketingspecialist.com Facebook.com/TheMarketingSpecialist @marketing_gal ©2011 Eyefinity, Inc. Eyefinity is a registered trademark of Eyefinity, Inc. JOB#7020XA
Editor's Notes
- If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Sacramento and you’ll find some interesting people you may want to connect to, to get into the local scene.
- If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Sacramento and you’ll find some interesting people you may want to connect to, to get into the local scene.