Vertical search – delivering millions of visits to property portals
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Vertical search – delivering millions of visits to property portals
- 2. 22 Aggregators have become a powerful and consolidated force on the web. Vertical Search Market
- 3. 3
- 6. We channel qualified traffic to best taylor our partner’s needs
- 7. The nature of vertical search business 7 Aggregators generate additional quality traffic sending qualified users to their partners.
- 8. HOW? WITH HARD WORK AND CONTENT VALIDATION
- 9. HOW MUCH? A LOT BUT STILL A NICHE VOLUME
- 10. WHAT DOES NICHE MEAN FOR A PORTAL…? IT DEPENDS
- 12. 1. The No 1 player in the field ranks systematically among the top 10 websites, regardless of the category; 2. it is always much bigger than the No 2; 3. it reaps most of the profits in the sector. 4. Portals invest on Paid Search Traffic and monetize it * http://www.guardian.co.uk/technology/2012/dec/03/schibsted-online-classifieds * Mitula’s own statement Market Overview: ONLINE CLASSIFIEDS LEADERS
- 13. FOR INSTANCE:
- 14. ANOTHER EXAMPLE OF SIGNIFICANT VOLUMES
- 15. mitula International Europe: UK, Spain, Italy, France, Germany, Netherlands, Portugal, Belgium, Austria, , Russia, Switzerland, Poland, Romania, Turkey The Americas: USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia. Peru, Venezuela, Ecuador Asia-Pacific: India, Australia, New Zealand, Hong Kong, Malasya, Singapore, Philipines, China, Indonesia, UAE, Pakistan Africa: Morrocco. South Africa. 15 mitula Key Data (Q1 2014) Unique browsers: 33 M. / month Published ads:175 M. Nº of partner portals: Over 7300 mitula is currently available in 37 countries and 14 languages
- 16. Mitula’s Business Model 16 FREE TO LIST CPC MODEL TO UPGRADE TO MORE TRAFFIC VIA PAY PER CLICK ADDITIONAL REVENUE VIA CONTEXTUALIZED TEXT AND DISPLAY ADS
- 17. Mitula Classified S.L. Cuevas del Valle, 28 28023 Madrid Spain +34 917 082 147
Editor's Notes
- Yakaz: French vertical search engine. It has 5 verticals: jobs, used cars, motorcycles, real estate and miscellaneous. It operates globally, mainly in France, USA, Australia, UK, Germany, Italy, Spain, Mexico, Argentina and Chile. Its business model is drifting from CPC to Geo localized ads for mobiles. And social networks Donkiz also French. It has 5 verticals: jobs, cars, motorcycles, real estate and miscellaneous. It operates in 45 countries mostly EU and Latam most of the rest of them with a smaller number of ads, Seems to rely solely on Adsense as business model and plenty of crawling. Divendo is a relative newcomer. Also based in Spain, yet to prove to be a real challenge Trovit or Mitula, smaller team and structure. Fisgo operates out of Brazil just for Brazil and Portugal for the time being. It has 4 vertcals cars, jobs, real Estate and Boats. Oodle is a Us-based mega-marketplace to search classifieds, but also to post free classified and acts as a VSE. It has 18 verticals grouped into 6 sections: items, real estate, pets, vehicles, jobs and services. It used to operate in 5 countries. It also trades in Facebook under the name Marketplace Nestoria perates a business model based on one sector specialization with mandatory inclusion fee or free and paid listing. Operates in 9 countries. Nuroa, was established in Spain about 3 years ago. It operates out of their main offices in Barcelona. It lists exclusively property classifieds and it has listings in 15 countries. It’s business model is mainly a subscription based model at a CPC rate, though it also hosts Adsense type contextualized text advertising
- VSEs filter and give appropriate relevance to the content that might otherwise be lost among the millions of potential results from a generic search in a major search engine. Aggregators generate additional quality traffic sending qualified users to their partners. Over 15% of the quality inbound traffic of specialized portals comes from VSEs… and growing. Aggregators have become a powerful and consolidated force on the web.