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In all markets, the online classifieds segment is highly competitive. The advertiser has significantly more choice than they did in the past. There are dedicated vertical sites (for cars, jobs and homes) as well as general classifieds sites (horizontal) that service all markets. Is this a winner take all market or is there room for both horizontal and vertical players. Simon Baker, the Chairman of the Mitula Group and former CEO/MD of the REA Group in Australia, will discuss what the likely outcome is by looking at what is happing in the highly competitive online real estate segment.